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C R E A T E D B YS T E P H A N I E Q U I R KQ U I R K S @ C O D . E D U

Student LifeSocial Media Platform UseMost Popular Social Media Apps of Millennials

Information Source: comScore. (n.d.). Most popular social media apps of Millennials in the UnitedStates as of June 2014, sorted by reach. In Statista - The Statistics Portal. Retrieved June 7, 2016, fromhttp://www.statista.com/statistics/266280/social-media-apps-us-millennials/.

INSTAGRAMMobile

1-2 Posts per day

Students &

generate most

engagement

TWITTERWeb & Mobile

3-5 Posts per day

18 minlifespan of the

average tweet

SNAPCHAT*Mobile

2-3 Stories per wk

of students (20-25)

use it every day

77%

FACEBOOKWeb & Mobile

1-2 Posts per day

Tagginggenerates most

engagement

75.6%43.1%

32.9%23.8%

Hashtags

Management StrategiesUse a Calendar

Set S.M.A.R.T. GoalsInvolve studentsin planning andaccount takeovers

Use 3rdParty SitesHootsuite is free!

Analytics provide usefulmeasurements and stats

@CODStudentLife