KICK-

OFF

WELCOME

16.00: Welcome by Lars Brittain, Djøf

16.05: Case presentation by Mads Twomey Madsen, Novozymes

16.20: How to approach the case by Karl-Heinz Pogner, CBS

16.35: Jury, evaluation criteria and group enrollment by Karl-Heinz, CBS

16.45: Tips from former winners by Terese Faurholdt, Maria Homann & Alex Berger

17.00: Q&A with Novozymes, jury and former participants

17.15: Networking

Mads Twomey Madsen VP, Global Communications Novozymes

Aviation Penicillin Television Space exploration Computers Internet

Exploring the future potential of biology

Engaging the many

How to

approach

the case… Karl-Heinz Pogner, Ph.D.

Associate Professor

Copenhagen Business School

How to approach the case

How to approach the case

• The new normal:

• Dynamic networks of stakeholders and media

• Analog, digital, interactive, social, mobile

• New stakeholder management

• New stakeholder communications

How to approach the case

January 25-26

• 6 teams

• All 6 teams present their

solution to the jury

• Hard work and great fun

• 6 leading agencies as mentors

• experts in QAs

Objectives

• Build bridges between the academic

world and business

• Prepare you for the professional market

and give your profile a competitive edge

• Clarify your skills for employers

Be prepared to

• Work with a 24-hour deadline,

• Use your knowledge, skills and experiences,

• Build relationships and networks with peers and potential

future employers,

• Get more insights into the business world and global

communications,

• Be challenged and evaluated by a professional jury,

• Show your talents.

Finals

JANUARY 26, 2017

Free public event from 3 pm to 6 pm Meet the talents of tomorrow and hear the

recommendations for Novozymes

Understand the challenges of international

business communication and see what it takes to

win ComCaseCompetition

Jury,

evaluation

criteria &

enrollment Karl-Heinz Pogner, Ph.D.

Associate Professor

Copenhagen Business School

The jury

Director & Senior Comm. Advisor ANDERS MONDRAD RENDTORFF Zens

Co-founder & Managing Partner DANIEL BÆK NodesAgency

Dean Associate Professor SIMON MØBERG TORP, Ph.D University of Southern Denmark, Odense

Professor WINNI JOHANSEN, Ph.D. Aarhus University

Head of Jury Dean Professor CRAIG R. SCOTT , Ph.D Rutgers University

Associate Professor KARL-HEINZ POGNER , Ph.D Copenhagen Business School

Senior Comm. Advisor ASTRID GADE NIELSEN

Behavioral Designer & Partner Simon Bentholm KL.7

Evaluation criteria

The participants should demonstrate their ability to

• Identify, analyse and solve a key problem,

• Apply theories, models and key concepts to practical communication

in a solution oriented manner,

• Design professional, innovative and creative - yet realistic -

communication strategies that are embedded in an organisational

context,

• Reflect on how preconditions, chosen key concepts, methods and

theories impact on strengths, limitations and weaknesses of the

problem solution,

• Communicate the results in an adequate, correct language in a

coherent, convincing presentation and discussion that meet rhetorical,

academic and professional standards.

Important 2 know

• Teams from outside CPH and from abroad can apply for travel grants

• Venue: CBS - Solbjerg Plads

• Private workspace with access to internet and blackboards

• You should expect to be working almost non stop for 24 hours

• We will provide food and snacks throughout the whole competition

• You should bring:

• A sleeping bag

• Computer and charger (and a functioning USB key)

• Academic books – in order to combine theory and practice

Who can participate?

• Eligible: Graduate students within the field of communication

• 6 teams, max. 5 students on each team

• Students are encouraged to form cross-educational,

international and interdisciplinary teams (diversity).

• Participation is free.

• Each team must send a short motivational application letter

together with CVs for each person in the team and submit the

entry essay (NB. Individual applicants will be gathered in teams

administratively).

Reaching the millennials At the start of the twentieth century, people were standing before a century of great transformations powered by fossil fuels, with an unprecedented effect on climate. Novozymes believes that changes in the twenty-first century will take place at even greater speed, and this time progress will be built on nature and biology. Novozymes, the world leader when it comes to biological solutions, is looking for answers: How can the company use social and mobile platforms to engage millennials in supporting biology-based answers to the world’s problems? How can Novozymes create awareness and engagement among groups of young global citizens / consumers?

Entry essay

In your assignment (max 2 pages = max 4450 STU Standard Graphic Units), your group should on the basis of an analysis of the above sketched challenge and of Novozymes’ strengths and weaknesses (SW) outline the opportunities and threats (OT) that come with the digital communication era and the communication preferences and habits of the “millennials” or “digital natives” / “digital naturals.”

Award

• The prize for the winning team is 25,000 kroner and dinner with VP Mads Madsen and other senior Novozymes communicators.

• Selected participants will be invited to join Novozymes’ Young Advisory Board.

Deadline

Apply by noon, January 5, 2017 latest.

Apply via djoef.dk/ccc.

Tips from

the winners

Terese Faurholt · Maria Homann · Alex Berger

Q&A

Follow ComCaseCompetition’17

For more information go to:

djoef.dk/ccc

facebook.com/comcasecompetition

THANK

YOU

The session will be vodcasted by .