Jackson Comstock jackcom

PROBLEM

Who’s the best?

Who’s the best?

Money to be made

HISTORY

HISTORY

• Creation in 1946

• Merger in 1949

• Surge in popularity

HISTORY

• Creation in 1946

• Merger in 1949

• Surge in popularity

HISTORY

• Creation in 1946

• Merger in 1949

• Surge in popularity

BUSINESS

TOTAL NBA REVENUE

So how does the NBA make money?

TICKET SALES

28% of revenue from gate receipts

TOTAL NBA REVENUE

TELEVISION

SPONSORSHIPS

TOTAL NBA REVENUE14% of revenue from corporate sponsors

LICENSING AGREEMENTS

COMPETITION

Ticket &Television Revenue

InternationalFanbase*

Jersey Ads

COMPETITION

*Estimated Global Following 500+ million

PREDICTION

SUCCESS!

Why?

SECRET SAUCE

INNOVATION

QUESTIONS?

SOURCES• http://www.vucommodores.com/sports/m-baskbl/spec-rel/031208aaa.html

• http://www.history.com/this-day-in-history/nba-is-born

• http://www.worldatlas.com/articles/what-are-the-most-popular-sports-in-the-world.html

• http://www.nba.com/heritageweek2007/newleague_071207.html

• https://newsela.com/articles/basketball-inventor/id/13759/

• https://www.statista.com/statistics/193467/total-league-revenue-of-the-nba-since-2005/

• http://www.nba.com/2016/news/04/15/nba-to-begin-selling-jersey-sponsorships-in-2017-18.ap/

• https://www.forbes.com/sites/baileybrautigan/2016/03/21/where-all-that-money-comes-from-nba-team-valuations-visualized/#74602f9f444f

• http://www.investopedia.com/articles/personal-finance/071415/how-nba-makes-money.asp

• http://www.businessinsider.com/sports-leagues-top-salaries-2015-5

• http://www.kansasheritage.org/people/naismith.html