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PUBLISHING IN A GLOBALISED WORLD LESSON 4 — CONTENT: A MATTER OF CHOICE
POST GRADUATE DIPLOMA IN PUBLISHING 2014AMBEDKAR UNIVERSITY, NEW DELHIVIVEK MEHRA
CONTENT: CHOICES CONTENT: A MATTER OF CHOICE
CUSTOMER IS (ALWAYS) KING
PRINT RULES
“I WANT TO BE MOVED”
“I WANT TO LISTEN”
OPPORTUNITY
Vivek Mehra www.vivekmehra.in
“DIGITALLY MINE”
“I WANT TO ENGAGE”
Vivek Mehra www.vivekmehra.in
CONTENT: CHOICES CONTENT: A MATTER OF CHOICE
PRINT RULES• Content is easy to consume
• Rules have been laid down over centuries
“DIGITALLY MINE”•Difficult to define digital•Consumption is differential•Text is difficult to navigate•Fundamental of devices is essential knowing•Devices locked to technology•Technology locked to format owner•Not completely conducive to all environments (airplanes, high-security zones)
Vivek Mehra www.vivekmehra.in
CONTENT: CHOICES CONTENT: A MATTER OF CHOICE
Learning1
Learning2
CONTENT: CHOICES CONTENT: A MATTER OF CHOICE
I am different…
Assist me when I need it…
Vivek Mehra www.vivekmehra.in
DISCUSSION: INFORMATION AT THE SPEED OF THOUGHT
Key Takeaways
DISCUSSION: INFORMATION AT THE SPEED OF THOUGHT
Key Takeaways
