BY-- Deepak Tiwari- Prabhanshu Tripathi- Md. Izhar- Suraj Rakhyani

OWNER- Dharmesh MarwahCEO - Parvez Merchant

OWNER - Vinay SehgalBOD - Naveen ShroffTOP EXECUTIVE - Nishigandha

Das GuptaBOD - Mukesh TyagiSenior vice president - Ritesh Sahani

SITUATIONS OF ETHICAL CONCERN:

• Auction of the Maharashtra Bottling and confectionary

• Launch of mint based soft drink (Industrial Espionage)

• Releasing stock of “JUST CHILL” containing pesticides.

• The DEAL.

AUCTION OF MBC ::

SEHGAL GROUP:• SEHGAL group offered Gulab Rao 5% of the

value of the PSU.• SEHGAL GROUP convinced Jhunjhunvala and

Ruhiya by giving them offers.

AUCTION OF MBC ::

MARWAH GROUP :• MARWAH group of industries offered 8%

share to Gulab Roa with 40 Crore of advance payment to attain the PSU.

• Gulab Rao Ingle- state level third party minister.

MARWAH GROUP ATTAINED THE PSU.

MARWAH group stated that they

were going to produce MINERAL WATER in this factory.

Reality - They were going to produce a mint based soft drink named FIZZY.

BUT HOW DID SEHGAL GOT TO KNOW ABOUT IT?

Nishigandha Das Gupta opted for Industrial Espionage

Industrial espionage is the covert and sometimes illegal practice of investigating competitors to gain a business advantage. The target of investigation might be a trade secret such as a proprietary product specification or formula, or information about business plans.

THE CLASH OF EGOS

LAUNCH OF JUST CHILL

• VINAY SEHGAL wanted to get the first mover advantage.

• SEHGAL Group decided to launch JUST CHILL within 4 months.

• Project leader-

ISSUE :

Large amount of traces of pesticides were found in the drink by the quality control department.

Solution- Shifting of bottling plant but this would result in delaying

the launch by 2 months. DECISION TAKEN-• Launching the stock containing pesticides. (Decision taken by

Vinay)• Bribing FDI officials to get the license.

CONSEQUENCES - • Vinay brainwashes nishigandha and ritesh to go ahead with

the project.• Naveen Feels that it is unethical therefore decides to RESIGN.

THE BETRAYAL

• MUKESH betrayed SEHGAL.• Told MARWAH the reason behind Naveen

Shroff’s resignation.

MARWAH’s unethical intentions :

• Suspension of the 3 FDI officials.• Raid at SEHGAL’s panvael plant.• Sending just chill samples for testing.• Initiated protests through NGOs.• Finalizing deal with Ruhiya group to attain

SEHGAL’S Management control.

NISHI’s SACRIFICE

Nishigandha Das Gupta took all the blame on herself to save the company’s image.

THE DEAL ::

• Vinay will get the management control of the group.

• Marwah will retain the shares.• All the court case will be withdrawn. • Just chill will get clearance from the state FDI. • The old stock will be sold again with new batch

numbers.• Nishi will have to stay in lockup till the state

election takes place.

CONCLUSION ::

Both the industrial giants opted for unethical practices to get ahead of one another.

The ethical man

THANK YOU