CREATING OUR PRODUCTION LOGO

STEP 1 •Millie and I then started to create our production logo. We decided we want to make our logo into a gif, where a reflection of light shines across the cigarette packet. •So to do this we had to fill in the selected area with different shapes in a word document so we could then select the colour fill to be gradient. This took a long time, we had to make sure we has as much of the area covered as possible.

STEP 2•Millie and I then decided on a colour for our cigarette packet once we had filled the section. We choose our gradient colour to be a bright turquoise, in order to grab the audiences attention but still be a colour that is pleasing to the eye. We also thought that the turquoise colour had connotations of mint, which may cause people to see the logo and think of menthol cigarettes.

STEP 3• Millie and I then edited the gradient on the original image seven times so we would have seven separate images with the position of the white (light) being slightly further to the right on each image.•This was so that when we placed the images into a gif maker it would quickly play all images one after another and look as though the light was moving across the packet.

STEP 4 •We then went online and found a website to create the gif. We uploaded all seven images and choose the speed we wanted but soon came to realise that we could only download the gif with a watermark from the website on it (red selected area). We didn’t want this to appear on our logo as it seemed unprofessional.

STEP 5•Millie and I then realised we needed to add the production name to the image. We had originally thought to add the name to the top of the cigarette packet (red outlined area) but soon came to realise that the space was too small to fit the name and it still be big enough to read. •So we rethought this and decided the put it diagonally above the gradient section (yellow outlined area). As this space would be big enough for the production name to be read.

STEP 6•Our title font was screen grabbed from the website DaFont. Millie and I decided we wanted a simple font in order to not draw attention away from the animation, so once we had three fonts we liked, we decided we liked font 2 the best and then placed it on our logo. •We soon realised that as we had screen grabbed the font from the website, the image consisted of a black font on a white background and once placed into the correct space on our logo, it looked very unprofessional so we began to think of ways we could change this.

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STEP 7•Millie and I firstly came up with the idea of using Photoshop to infill the white font with black paint and then to do the same but with white to the background. However, this idea didn’t work. It looked very messy and didn’t portray the image we wanted with our logo. •So we had a re-think and decided to try and invert the colours using Fireworks. We googled how to best do this and then tried it out and the result was much better and produced a great image. 1. 2.

STEP 8•After managing to invert the colour of the screen grab, we then realised that the background on our cigarette packet wasn't exactly black. So we then had to match the background colour of the screen grab to the colour of the packet. We did this by using the colour match tool on Fireworks and selecting the colour of the packet and dropping it onto the background of the production name image. •Millie and I then added the production name to all seven images and made sure they were all in the same place, so when the gif played it didn’t jump around too much.•Once the production name was added to every image we then saved them individually so we could upload them the new gif website.

STEP 9•We then decided to deal with the issue of the watermark on the original gif. To do this we decided to search on google for a different websites that allowed you to download the final gif without any watermark. •The reason we took time to find another website was because were on a very low/minimal budget and couldn’t afford to be spending money on removing watermarks, so we luckily managed to find a way around this and download the gif without any watermark.

STEP 10•After importing the seven new images, with the production name on, into the new gif website we then had to decide on the speed we wanted the pictures to change at and the speed at which the white (light) would move at. •We choose each image to be played 155 milliseconds apart from each other, in order to make the light appear as though a light was flashing past, but not too fast that it wasn’t noticeable or too slow that it looked fake.