Upload
unlimited-media
View
1.973
Download
0
Embed Size (px)
DESCRIPTION
10 Tips For Starting A Career In The Media
Citation preview
www.unlimitedmedia.co.uk
ten tips for starting
a media career
Chris CookeMD, UnLimited Media Group
Editor, CreativeStudent.net & ThreeWeeks
www.unlimitedmedia.co.uk
tip 1
Know what you want to do…RADIO: Presenter, producer, researcher, broadcast journalist, production engineer, head of music, station management, sales & marketing.
TV: Presenter, producer, researcher, broadcast journalist, programme production, network management, programme licencing, sales & marketing.
THE PRESS: Editor, section editor, sub-editor, reporter, reviewer, feature writer, columnist, sales, distribution, marketing, promotions.
OTHER: PR, advertising, marketing, music or film industry, events management, the arts.
BIG DECISION: editorial v commercial - in spotlight v behind the scenes
www.unlimitedmedia.co.uk
tip 2
Know the industry…
What kinds of companies are there?
What companies offer my kind of job?
Who owns and runs those companies?
How do those companies recruit?
What are the big issues at the moment?
READ: Media Guardian, Radio Today, Broadcast, Digital Spy, Press Gazette, CreativeStudent.net, CMU Daily.
www.unlimitedmedia.co.uk
tip 2
Know the industry…
regional v national v local
consumer v business v corporate
news v lifestyle/entertainment v specialist
information provider v entertainment provider
independent media v major media
in radio: music v speech
in TV: network v programme producer
www.unlimitedmedia.co.uk
tip 2
Know the industry…
Research media companies…National Press: News International, Associated, Guardian Media Group, Independent News Media, Trinity Mirror, Northern Shell.
Regional Press: Johnston Press, Archant, Trinity Mirror, Newsquest.
Magazines: IPC, Bauer Media, Future, National Magazine Company.
Radio: BBC, Global Radio, Bauer Media, GMG Radio, UTV Radio, Absolute.
TV Networks: BBC, ITV, Channel 4, Five, BSkyB, Virgin TV, Viacom.
TV Producers: BBC, ITV, Endemol, Fremantle, Mentorn.
Others: Agents, production facilities, licensing, media sales, marketing.
…and consume their media!
www.unlimitedmedia.co.uk
tip 3
Be realistic
What jobs are really available?
Is my dream job realistic?
How do I get to my dream job?
Where is the money?
www.unlimitedmedia.co.uk
tip 4
Do stuff
College media and societies.
ThreeWeeks in Brighton and Edinburgh.
Research other training programmes.
Set up your own media - blog, podcast, e-zine.
www.unlimitedmedia.co.uk
tip 5
Think about courses
Are courses required? Ask.
Is NCTJ accreditation important? Ask.
Research courses - practical v academic, short v long.
Who will you meet?
Does anyone recruit from there?
On the job training?
www.unlimitedmedia.co.uk
tip 6
Work experience
Get lots.
Be ready to muck in.
Be clear what you want to get out of it.
Make sure you network.
www.unlimitedmedia.co.uk
tip 7
Learn to sell yourself For writing/editing jobs, put a great portfolio online.
For on air/production jobs, get the best possible demo/showreel.
For behind the scenes jobs, write the best CV.
What are your USPs? Cheap, willing, digital savvy?
Communicate them.
First contact.
It’s not what you know, it’s who you know.
www.unlimitedmedia.co.uk
tip 8
Look for your ‘in’…
Job ads - Media Guardian, Press Gazette, Radio Today.
Unsolicited approaches for jobs - Ask for advice?
Freelance work - Which media? What article?
Keep your ear to the ground.
Let your contacts know what you’re after.
Your ‘in’ is rarely what you really want.
www.unlimitedmedia.co.uk
tip 9
Don’t give up
Be persistent, but not irritating!
If at first, etc etc etc.
www.unlimitedmedia.co.uk
tip 10
Be good…
…at what you do.
Use any experience to get better.
Be nice, be enthusiastic, be creative, be good.
www.unlimitedmedia.co.uk
stay in touch…
CreativeStudent.net
Free to subscribe
www.CreativeStudent.net/Subscribe
newsblog.CreativeStudent.net
www.unlimitedmedia.co.uk
www.unlimitedmedia.co.uk
join in…
ThreeWeeks in Brighton
Join the team
See the Brighton Festival on the inside
Free training, free shows, showcase your work
Apply now - deadline 28 February 2010