Mass media become the most abused tool for generating images and stereotypes as a means of conveying misinformation and propaganda. These stereotypes generate expectations and requirements that we look and listen for during interethnic exchanges.

Musical genre’s differ from culture to culture. They are distinct in the tonality, pitch, and the criteria of music that belong to their cultural settings. Often, they tell a lot about the social situation of a region and many individuals look towards music to find a sense of identity and connection.

“..some norms, forms, and codes of communication are deeply situated; and each, associates such patterns with the sentiments and performances of a cultural identity; yet, each shows further how situations of intercultural contact can unveil the depth and force of culture patterns, as well as perpetuate deep perplexities between peoples.”

– Donald Carbaugh

“Cultural framing is a way in which media produces certain kinds of messages which

are intended for different audiences.”- Richard Wilkins

Cultur

al fra

ming

acknow

ledges

that

the me

ssage

might

be

the sa

me but

they

must b

e alte

red fo

r

it to

be acc

epted

by

differ

ent au

dience

s.

It is im

perative

that we

attain a

broad s

pectrum

of

knowledg

e in ord

er to be

efficien

t in cul

tural

exchange

s. Cultu

ral

sensitiv

ity is v

ital in

the faci

litation

of glob

al

communic

ations.