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Digital Communications
Yan Luong
Agenda• Digital Landscape• Content Marketing• Website Development• Search Engine Optimization• Search Engine Advertising• Social Media Management• Influencer Marketing
THE LANDSCAPE
CONTENT MARKETING
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive (profitable) customer action.
WEBSITE DEVELOPMENT
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
SEARCH ENGINES
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
SOCIAL MEDIA MARKETING
Social media marketing refers to the process of gaining traffic or attention through social media sites.
@yan_luong
@yan_luong
INFLUENCER MARKETING
ONLINE ADVERTISING
DIGITAL MARKETING CAMPAIGN MANAGEMENT
Local, regional, global
Short-term, mid-term, long-term
Quantity, quality, both
Priority
What WhoHow manyWhy How WhereWhen
Multi-channel data sources (Google, facebook, Twitter, Youtube)
Direct links with objectives
Learning curve, best practice
Campaign team & budget
THANK YOU!