Liam Macdonald

Demographic scale – demographic scale is used to categories different people’s way of living from A to more higher paid and wealthier t people such as people like doctors, dentists who had to go through education to achieve their jobs. To B who own small business and companies which gives with high standard of living and wealth. C1 is people who are working for businesses this way they are working just under the people who own them as they are the employees. C2 are hardworking middle class people who high skilled at manual work. To D are the working class people who have to work to get an income through average jobs to unskilled hard work. E are people who are in education such as students, unemployed the elderly people who are retried.

A- Doctors, dentists, big company owners people who had to do higher education to achieve their jobs.

B- Highest and of business, supervising jobs

C1- are people who are business workers who work for a big company and as a part of the employees.

C2- more skilled and higher advanced manual working jobs.

D-Unskilled working easier working jobs.

E- unemployed, students, elderly retried people.

Quantative research- is when you ask specific questions to get the right correct answer in full detail.

Qualitive research- Is researching which is done through numbers such as pie charts to show the right amount of data.

Mainstream- are films which are aimed at a wider range audience worldwide as well as different age ranges. For example, Star Wars is a big huge scale francize which has a huge budget as it is produced by a big studio company and which has the money to make sure it has a big effect when it reaches the public specially because there are multiple films of them. However, as it’s a francize the first star wars related to a lot of different people and ages so this allowed to bring in a larger audience by including Lego star wars this will help make the movies popular and kids will be able to use toys from the movies.

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Alternative- are movies which are aimed at smaller audiences and the story is usually a bit different and unusual for example suicide squad as its aimed at people who are interested in batman and dc villains so its drawn to a specific audience and its very unusual and original.

Niche- Are films which are aimed at a specific audience so for example a film based on a music artist would be in this category for example nas time is illmatic is a film based on he’s life of how he became an artist from the hard streets of queens bridge includes latest footage of him touring and talking about he’s life. This is a niche film as its audience will be nas fans who are interested in he’s music and life.

BBFC- British board film classification is a company which review films before they hit the theatres and chose if it can be realised at the age rating the producer wants.

Mainstream- The star wars the force

awakens is classed as a mainstream movie is it’s a part of a francize which shows it has a huge budget set on the film and that it has had a previous successes. It is also ranged at a large scale of people and ages as of Lego and previous video games this brings in the younger fans more and older people are interested cause the francize was out when they were younger this shows the range of target audience.

https://www.youtube.com/watch?v=sGbxmsDFVnE

Alternative- Suicide squad

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The 2016 movie suicide squad is classed as an alternative movie as it doesn’t appeal to mainstream audiences cause of age and the topic as its based off an idea or concept such as the villains of dc comic and the batman series doing this classes it as an alternative movie as its based of an idea which is used to create a film as in the movie the villains come together as one to save the city.

https://www.youtube.com/watch?v=CmRih_VtVAs

Niche- Time is illmatic

Time is illmatic is classed as a niche film as it’s based on a person or topic which only a specific audience will watch and relate to the topic these a called niche films. Niche films are normally based on a person or artist or group so the target audience will be fans of them so its targeted at their audience and ages.

https://www.youtube.com/watch?v=zbaoRfJas_8

Audience profilingGenderAge is how old a person is and can be used to target specific audiences.

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Gender- male or female A to E scale (below)

Socio economic status

Psychographics

Geodemographic Is the location of which a person lives and can be used to target specific

audience on the location they live.

Sexual orientation straight, gay or bi depending on the person.

Regional identity is the location where you’re from and your city.

Liam Macdonald

Anchorage For the print they have used the

colours pink and purple for the text as its commonly known that girls and

more took to pink and purple so this tell us they are the target audience

mostly. The text size is very big so and bright so its stands out amongst the

white background.

Direct mode of address

She looking directly into the audience so this tells people she is going to be one of the main focuses of the film

Liam Macdonald

because of how she looks at the audience. This has a good effect on the girl audience as the main women is starring right at them so they feel they will relate to her by her facial expressions tell us shes shocked at something. The two male characters are looking away from the audience at each other this tells people looking at the cover and about to watch the film that them two are gonna have some type of connection together where they don’t really like each other.

anchoragethe text at the top of the page is in a white font this helps to address the audience and let people know who are playing the characters.

The use of low key colours like black tells the audience something dark or evil may happen. The title is in big black writing this tells us it’s about something deep.

By the serious expressions on the two characters’ faces addresses the audience that the film is serious because of their

facial expressions and the direct mode of address of them looking straight forward at the audience it makes them more attracted to the film as they are full on looking into the audience’s eyes. The Guttenberg principle shows us that people’s eyes are more drawn the the left upper part of the picture and James bulushi is located there so this tells the

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viewers that he must be a part of the main characters and has a huge focus and effect on the movie and its audience.

QuotesThe quote that’s been used “The best place to hide is behind a badge” this tells the audience maybe they are police officers who are corrupt and are hiding from the police force it gives a bigger enough understanding that the police and detectives have a huge part in this film. However, there is a police badge shown next to the quote so the audience know they are a part of the police.

https://www.youtube.com/watch?v=zffnWNSgeEo

we created are own surveys on what they thought about the film and what they thought about it from this chart you can see the most ages the went to see this film were young 16 to 20.

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By the evidence collected most people who watched Blair witch enjoyed the movie more than not liking the film 67% of people liked the movie by this evidence it has has a good effect on the target audience and they enjoyed the film in some way.

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By the data collected there was an even amount of males and females together watching blair witch as the results show both 50% of each gender where there.

By the evidence collect by my exit poll for the film Blair witch, the most common way that people found out about blair witch was through social

Liam Macdonald

media such as facebook and twitter for example this is a popular way people find out about new films cause everyone in the modern day uses it. The second most was advertisement posters such as billboads, bus stops this is a clever way to show a new project to the public as people in the city centres will see them walking by. The least way people found out about the film was through television cause it’s a horror movie they would have to show the trailer later on in the night when the target audience is awake. This is effective as most people today own a television of some kind and advertising on programmes allows the target audience to see it instantly on the breaks.

we asked people if they would recommend the film they just watched to someone? By the data collected by my exit poll you can see 66.67% would recommend it to somebody.

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we asked people what their favourite type of movie was by the chart above 50% of people thought that comedy films are the favourite kind. Action

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adventure, documentary and drama all have 16.67% of people who thought that was there favourite genre. By this evidence we can see that Blair witch has a good effect as the people we asked their best genre wasn’t horror so we know that the majority of the people like it even though they don’t like horrors.

https://www.youtube.com/watch?v=girSv9UH_V8Blair witch trailer 2016

At the beginning of the trailer there’s a direct mode of address with one of the main characters where he’s telling them the story of the when film got captured in the woods. The camera is filmed in first person with camera on their heads this makes it easier for the audience to understand and to feel like they are talking to the audience as well this is effective and gets people interested into the story.

There are mostly low key lightings used in this trailer for example the picture above. This helps to remind the audience it’s a horror film and the dark black backgrounds and dark lights help to reflect that to the audience. When there is mostly dark lighting also helps to tell the audience that something creepy might happen. By the camera angles and positioning of the frames