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© 2016 of Brilliant Digital Academy. All Rights Reserved.
Digital Marketing Practitioner™
CERTIFICATION PROGRAMIntegrated Digital Marketing Certification
for Corporate Leaders
© 2016 of Brilliant Digital Academy. All Rights Reserved.
What is DMP?
DMP (Digital Marketing Practitioner) certification program provides 360 degree overview of digital marketing with 8 Principles courses designed for
corporate leaders.
© 2016 of Brilliant Digital Academy. All Rights Reserved.
The Objective
The objective of Digital Marketing Practitioner course is to arm you with enough information to confidently discuss each area of digital marketing with clients, consultants,
and team members.
This course also prepares you to move on to the Master Digital Marketing Practitioner, an expert level courses for those who need further understanding in each disciplines.
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Why DMP?
Digital Marketing Practitioner certification program is a perfect foundations for corporate leaders and
conventional marketers who need a sound understanding of a variety of digital marketing disciplines in order to
take effective decision.
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Who Should Enroll
Corporate leaders who about to start digital transformation journey, and a little bit confuse
about what are the pragmatic approach and tools to actually take decision of digital strategy, or
Corporate leaders who are already doing digital transformation and are in the middle of it, but the way that you have done it does not feel the most
efficient way of doing it.
© 2016 of Brilliant Digital Academy. All Rights Reserved.
8 Principles Courses
Web
Analytics
Principles
Social
Media Principles
Guiding Digital
Perspective
Mobile Marketing
Principles
Marketing
Principles
Content
Marketing
Principles
SEO
Principles
Display
Advertising
Principles
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Guiding Digital Perspective
We live in a super-connected world these days and as such, advertising and marketing are no longer the same animals they once were. This is especially true due to the rise of anything-digital platforms, which has changed how businesses communicate with potential and existing clients.
What will you get in this class:• Indonesia: Southeast Asia next big thing• Fast growth in digital technology• Meet the new digital consumer• Digital industry landscape• We love mobile, so much!• What is digital ignorance?• Case studies• Implications of IoT era of businesses• Stages of digital transformation
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Content Marketing Principles
Content Marketing Principles is designed to give you an understanding of how Content Marketing affects the decision-making process. With a solid Content Marketing strategy, your customers’ buying decisions can happen faster, and your reach can expand to new prospects.
What will you get in this class:• Origins of Content Marketing• Defining Content Marketing• Content Marketing Overlap• Effective vs Ineffective• The No-Strategy Penalty• Recap & Course Overview
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Social Media Principles
Social Media Principles is designed to give you an introduction to basic Social Media and the opportunities brands have for leveraging those channels, tools, and strategies for business purposes.
What will you get in this class:• What is Social Media?• All Business Sizes• Who Uses Social?• Paid Owned Earned• Old School vs New School• Internal Team Structure• Recap & Course Overview
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Email Marketing Principles
Email Marketing Principles is designed to give you an understanding of the value of an email, identify the benefits of email marketing for your business, and get familiar with key terms related to email marketing
What will you get in this class:• Do You Know Email?• Email's Transformation• More Profitable• The Problem with Email• Recap & Course Overview
© 2016 of Brilliant Digital Academy. All Rights Reserved.
SEO Principles
SEO Principles is designed to give you an introduction to basic SEO, the benefits of optimizing relevant keywords for your website, and also how well-optimized keywords on your website will easily appear on search results that drives customer to visit.
What will you get in this class:• Introduction to SEO• The Three Players• Incentives of Major Players• Search Ecosystem• Pros & Cons of SEO• Recap & Course Overview
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Display Advertising Principles
Display Advertising Principles is designed to give you an introduction to basic display advertising. You will gain a thorough understanding of the basics of Display and start building campaigns that get the most of your message to new audiences.
What will you get in this class:• Display Advertising History• Display Advertising Overview• Display Advertising Types• Mobile Display Advertising• Display Advertising Players• Measuring Display Success• Recap & Course Overview
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Mobile Marketing Principles
Mobile Marketing Principles is designed to give you an introduction to basic mobile marketing. This module will help you defining key terms related to mobile marketing, understand the impact of an effective mobile marketing, and also identify the benefits of mobile marketing for your business.
What will you get in this class:• Impact of Mobile• Functions of Mobile Marketing• Mobile Marketing: is and isn't• Mobile Marketing & Mobile Advertising• Mobile’s Role• Mobile and Traditional Media• Mobile and Digital Marketing• Mobile Demographics and Activities• Mobile Measurement• Recap & Course Overview
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Web Analytics Principles
Web Analytics Principles is designed to give you an introduction to basic Web Analytics that includes analyzing how users interact with your content and websites, as well as how your competitors are performing in their online efforts.
What will you get in this class:• Importance of Web Analytics• Defining Web Analytics• Web Analytics 2.0• Web Analytics Terminology• Recap & Course Overview
© 2016 of Brilliant Digital Academy. All Rights Reserved.
PROGRAM JOURNEY
Learning Coaching Assistance
Program :Digital Marketing Practitioner
Duration : 4 days
Syllabus: 1. Guiding Digital Perspective2. Content Marketing
Principles3. Social Media Principles4. Email Marketing Principles5. SEO Principles6. Display Advertising
Principles7. Mobile Marketing
Principles8. Web Analytics Principles
Coaching Session:Format Team Coaching
Duration : 0.5 day
Description :Helping participants in defining clear strategy of Digital Marketing Strategy and Execution for the company
Platform :Digital Brand Essence
Result : Corporate Digital Marketing Action Plan
Consulting Services :
Duration : 3 months, 1 visit/month @ 0.5 day
DescriptionBrilliant Digital FM & Practitioner will visit client marketing team to discuss and evaluate the execution strategy of Corporate Digital Marketing Plan
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Other Courses
Master Digital Marketing Practitioner1
Digital Marketing Technologist2
Digital Marketing Technologist2 Master Digital Marketing Technologist3
Digital Marketing Technologist2 Non-Certification Public Course4
MDMP (Master Digital Marketing Practitioner) certification program provide expert level courses designedfor corporate leaders who already certified in DMP certification program. Now available in 4 majordisciplines:• Content Marketing Advanced• PPC Advanced
• Social Media Advanced• Web Analytics Advanced
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Master Digital Marketing Practitioner1
Digital Marketing Technologist2
Digital Marketing Technologist2 Master Digital Marketing Technologist3
Digital Marketing Technologist2 Non-Certification Public Course4
DMT (Digital Marketing Technologist) certification program provide technical courses designed foragencies to help optimizing projects with latest updates in each platform:• Google AdWords Fundamentals• Google Search Advertising• Google Display Network Intensive Class
• Video Advertising Intensive Class• Mobile Advertising Intensive Class• Google Analytics Intensive Class
Other Courses
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Master Digital Marketing Practitioner1
Digital Marketing Technologist2
Digital Marketing Technologist2 Master Digital Marketing Technologist3
Digital Marketing Technologist2 Non-Certification Public Course4
MDMT (Master Digital Marketing Technologist) certification program provide expert technical coursesdesigned for platform enthusiasts who need deeper understanding. Now available in 3 major disciplines:• Google Analytics Masterclass• Google Display Network Masterclass
• Facebook Masterclass
Other Courses
© 2016 of Brilliant Digital Academy. All Rights Reserved.
Master Digital Marketing Practitioner1
Digital Marketing Technologist2
Digital Marketing Technologist2 Master Digital Marketing Technologist3
Digital Marketing Technologist2 Non-Certification Public Course4
• How To Sell AdWords• Digital Awareness: Guiding Perspective from Conventional to Digital• Sales Pitching for Digital Corporate• Managing Digital Marketing Division
Other Courses
© 2016 of Brilliant Digital Academy. All Rights Reserved.
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