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Do you Wiki? Exploring the Use of Web 2.0 Technologies Bryan Chapman Chief Learning Strategist Chapman Alliance [email protected]

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Page 1: Do you wiki

Do you Wiki? Exploring the Use of Web 2.0 Technologies

Bryan ChapmanChief Learning Strategist

Chapman [email protected]

Page 2: Do you wiki

Early Web

Early Web Social Web Learning Web

• Personal Web Pages

• Online Encyclopedias

• MP3.com

• Banner Ads

• Online Stores

• Bookstore

• Content Management

• Website Stickiness

• Email Communication

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Early Web to “Social Web”

Early Web Social Web Learning Web

• Personal Web Pages

• Online Encyclopedias

• MP3.com

• Banner Ads

• Online Stores

• Bookstore

• Content Management

• Website Stickiness

• Email Communication

Blogs

Wikipedia

Napster

Google Adsense

Ebay Auctions

Book Reviews

Wikis

Democratic syndication

MySpace.com

Page 4: Do you wiki

New HireOrientation

New HireOrientation

Traditional Learning Management Model

Learning Portal - Formal

Learning Portal - Formal

LMS – Learning Portal

Sales ProcessSales Process LeadershipLeadershipComputer

Applications

ComputerApplications

SafetySafety ProductKnowledge

ProductKnowledge

Job-specificSkills

Job-specificSkills

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Knowledge Management

Trad

itiona

l KM

Trad

itiona

l KM

Centralized KnowledgeAssets

Expert

Learner

Instructor

Worker

Manager

Mentor

Expert

Learner

Sales

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Using both approaches simultaneously

Trad

itiona

l KM

Trad

itiona

l KM

Centralized KnowledgeAssets

Expert

Learner

Manager

Mentor

Expert

Sales

LMS – Learning Portal

Sales ProcessSales Process LeadershipLeadershipComputer

Applications

ComputerApplications

SafetySafety ProductKnowledge

ProductKnowledge

Job-specificSkills

Job-specificSkills

Learning Portal - Formal

Learning Portal - Formal

New HireOrientation

New HireOrientation

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Informal Learning

“Informal learning is simply that, which is not directed by an organization or somebody in a

control position.”

- Jay Cross webinar poll

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What about tacit knowledge?

ExplicitKnowledge

Tacit Knowledge

• Identifying is difficult• Documenting is even

more difficult

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Formal vs. Informal Learning

FormalInformal

(ad hoc)

• Classroom Events• Online courses• Virtual Classroom

• Collaboration• Communities of

practice• Access to Experts• Mentors• Knowledgebanks

How?

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New Tools for the Trainer’s Toolkit

• Wiki• Blog• Podcast• Videoblog (vlog)

webinar poll

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“Wiki”

Page 12: Do you wiki

Do you “Wiki”?

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Definition of Wiki

Wiki:

1) A website created by a group; rather than by an individual.

2) In Hawaiian, Wiki means “quick”

3) What I Know Is… (descriptive of the process of collaborative content development.

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Ideas for using Wikis in Learning

• Ad hoc, Knowledge Management Repository• Centralized location for documenting and organizing

procedural information• Group-based learning assignments (work as a team) • Soliciting information from Subject Matter Experts;

allowing a group of experts to contribute and edit content.

• Creating content with varying points of view (Groupthink)

• Learning content delivery for content that changes rapidly (bio-technology).

• Learn by teaching (Wiki authors)

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Danger when using Wikis

USA Today editor suspected in

Assassination of both John and

Bobby Kennedy

USA Today editor suspected in

Assassination of both John and

Bobby KennedyFALSE STORY

May 26, 2005

"John Seigenthaler Sr. was the assistant to Attorney General Robert Kennedy in the early 1960's. For a brief time, he was thought to have been directly involved in the Kennedy assassinations of both John, and his brother, Bobby. Nothing was ever proven."

"John Seigenthaler Sr. was the assistant to Attorney General Robert Kennedy in the early 1960's. For a brief time, he was thought to have been directly involved in the Kennedy assassinations of both John, and his brother, Bobby. Nothing was ever proven."

Page 16: Do you wiki

Tips to successfully using Wikis for Learning

• Work on the initial taxonomy as a group, then turn them loose

• The more specific the topic focus, the better the content.• Designated time period (when used as part of a structured

course)• Allow the Wiki to develop organically without enforcing too

much workflow• Allow learners to correct each other; rather than jumping in

to correct problems (constructivist approach)• Hold informal training sessions to teach Wiki syntax

especially to Subject Matter Expert• Lead by example – post excellent content

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“Blog”

Page 18: Do you wiki

Definition of Blog

Blog: (short of Weblog):

1) Webpage made up of regular entries in reverse chronological order, containing commentary by the blog owner

2) Used for information sharing, collaboration, and debate

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Title here….

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Title here….

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Title here….

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Blog Stats

• 7% of the 120 million U.S. adult, internet users have created a blog (8 million blogs)

• 27% of Internet users read blogs (32 million people).

• Only 38% even know what a blog is.

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“vlog”

Page 24: Do you wiki

Definition of Videoblog (vlog)

Videoblog (vlog):

1) A blog that uses video as the primary content

2) The video is linked to within a videoblog post and usually accompanied by supporting text, images, and additional metadata tags to provide context.

3) The components that make up a Vlogosphere or Blogosphere (a community of vlogs)

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Title here….

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Title here….

...most popular videoblogs on the Web...most popular videoblogs on the Web

200,000 viewers200,000 viewers

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Low-cost production

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RocketBoom compared to TV Program

• Consumer-brand, video camera; laptop; two lights & a map

• Almost zero overhead costs • Very minimal distribution costs (web-delivered)• Global distribution (world wide demand)• Large potential audience• $0 spent on promotion – 100% word of mouth• Engage audience in topical discussions• Audience can submit stories (including their own

video content)

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Vlogs (thinking outside the box)

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Vlogs gone Wild!

www.anivegvideo.com

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“podcast”

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University Lectures via podcasts

• Pilot tests (By Apple) at universities such as Stanford, University of Washington, Missouri, etc.

• Students who can’t attend class have the option to download courses.

• Take classes while exercising or traveling.

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Title here….

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Title here….

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iPod Training for Medical

• Doctors losing ability to listen to subtle rhythms that point to murmurs, valve problems, lung conditions.

• Problem: ordering too many high cost scans and tests.

• Dr. Barrett (Temple University) recorded example tracks.

• Converted to MP3 for iPod download• Only 30% correct diagnosis before iPod training• 80% after doing 500 reps (2 hours)http://www.time.com/time/health/article/0,8599,1150017,00.html

January, 2006

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Early Web to “Social Web”

Early Web Social Web Learning Web

• Personal Web Pages

• Online Encyclopedias

• MP3.com

• Banner Ads

• Online Stores

• Bookstore

• Content Management

• Website Stickiness

• Email Communication

Blogs

Wikipedia

Napster

Google Adsense

Ebay Auctions

Book Reviews

Wikis

Democratic syndication

MySpace.com

Page 37: Do you wiki

Application of Social Web to Learning

Early Web Social Web Learning Web

• Personal Web Pages

• Online Encyclopedias

• MP3.com

• Banner Ads

• Online Stores

• Bookstore

• Content Management

• Website Stickiness

• Email Communication

Blogs

Wikipedia

Napster

Google Adsense

Ebay Auctions

Book Reviews

Wikis

Democratic syndication

MySpace.com

Focused topic forums

Multi-author Knowledge store

Learner file sharing

Personal Learning Plan

Peer-to-peer learning market

Content, Mentor Reviews

Workflow, Just-in-Time

Learning syndication

Social Learning Network

Page 38: Do you wiki

Questions???

Bryan ChapmanChief Learning Strategist

Chapman [email protected]

Page 39: Do you wiki

Learning Blog Recommendations:

• www.internettime.com

• www.willatworklearning.com

• www.learningcircuits.blogspot.com

• www.elearningpost.com

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Blog Creation Tools:

• www.blogger.com (#14 in Global, Top 100)• www.wikibooks.com• www.bblog.com• www.blogcms.com• www.sixapart.com/movabletype• www.nucleuscms.org• www.pivotlog.net• www.s9y.org• www.spip.net• www.textpattern.com• www.wordpress.org

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Podcast – Tools and Services

• www.odeo.com (free podcast posting through a telephone)

• www.audioblog.com (monthly service fee)• http://audacity.sourceforge.net/ (free, open-

source sound editing software)• www.audioblogger.com (free, puts audio

inside your blog on blogger.com)• www.industrialaudiosoftware.com• www.mixcastlive.com• ….just about any audio recording software

capable of creating .mp3 files

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Wiki Sites:

• www.wikispaces.com ($5 a month for private Wikis)

• www.socialtext.com• www.jot.com• www.atlassian.com• www.twiki.org• www.zwiki.org• www.pbwiki.com• www.snipsnap.org• www.openwiki.com• www.mediawiki.org• www.wikibooks.org (same engine used for wikipedia)