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Documenting success stories for
the Media
Farm Scenario
Success story Achieving the desired results Strategy is the key Values intact All points of view No ill effects No violations
Documentation Material collection Verifcation Peer comments Time frame Purpose of documentation? Media selection
– Print, Audio, Video
Material collection Right people Right language Right questions Authentication – I never said it! Ample material Filling the gaps Collation
Art of Interviewing Comfort zone Language proficiency Types of Questions Eliciting information Conformation Qualification Presentation
Print Article News story Booklet Circular News letter Any other Lucidity of form and content
Audio Authentic voices Talk Interview Documentary Drama ? Real sounds Production
Video Locales Timings Language style Interview Demo Documentary
Question Open probe Closed probe Reflective probe Problem of speaking Mirror
– Check message– Alter meaning?
More questions Leading type
– Not really useful– Limited value?
Loaded type– Limited use, provocative– Suggestion?
The prompt– Guiding in direction– Curtail reply?