DU Service & ChangeEngaging students for social good

Emily Bowman, MFJS3160 SPRING '13

BACKGROUND

Founded: Spring 2012

Standing DUSC Co-President Alicia Carter said the groups wanted to “combine their efforts” in order to “be more effective in reaching the DU community”.

DUSC is supervised by the Center for Community Engagement and Service Learning (CCESL).

Role on Campus

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http://www.du.edu/ccesl/service/dusc.html

Goals

PAST

Focused on building a solid foundation during first year on campus in 2012/2013 academic year

PRESENT short-term goal

Increase student involvement & membership in 2013/2014 academic year

FUTURE long-term goal

DUSC's long term goals is to become an extremely well known & effective student org at DU that...

(1) Hosts big, quarterly community service events that bring the DU community together in volunteering (Ex: Day of Action)

(2) Provide continuous volunteer opportunities for DU students (Ex: biweekly trips to Denver Rescue Mission)

Social Media Audit

ReachTwitter: 36 following/ 3 followersFacebook: 105 likes/ 25 talking aboutGmail: listserv 400+

EngagementSporadicTask-oriented

StyleInformative Administrative Enthusiastic

ContentUpdates, announcements & reminders Photos/videos from events

@DUServiceChange

du.service.change@gmail.comDUSC Board

DU Service & Change

DUServiceChange

DU Service & Change

http://www.du.edu/ccesl/service/dusc.html

FB Analytics: May 2013

Perfect Timing

This is a great time for DUSC to work on its social media strategy

...because it is a new org. that is still working on (1) it's internal structure, and (2) it's presence on campus.

STRUCTURE: Small core of committee members who plan events for greater student involvement.

This makes social media a very important tool to attract a large audience of potential volunteers to participate in DUSC events.

Strategy

DUSC has the tools to build a successful social media strategy

...but doesn't know how to use them. The number/types of social media platforms that DUSC is signed up to use (Facebook, Google, Instagram, Twitter) is appropriate for its target audience. What DUSC lacks is (1) a team of social media promoters, and (2) a culture of social media usage in general.

PLAN

(1) Establish a marketing/public outreach chair position on DUSC Board

(2) Hold a social media workshop for the new Board in the Fall

Timeline

SPRING: MAY• Discuss plan to re-vamp social media strategy with execs.

SUMMER: JUNE/JULY/AUG• Prepare "new year" campaign• Create new DUSC logo• Establish/update all social media accounts• Define Outreach Chair responsibilities

FALL: SEPT/OCT/NOV• "New Year" campaign: Orientation Week - Week 3• Elect outreach chair

o Lead chair in planning social media workshop• Social media workshop

o Encourage members to post using/on DUSC social media before/during/after DUSC events

"Crystal Ball"

• Main channels: Twitter, Facebook & Instagram (integrated)

• DUSC leaders will be encouraged to update: PICTURES

• Focused campaigns around specific events where students can get involved

• Target audiences that are most likely to participate (e.g. - classes with a service requirement, greek-letter organizations, etc.)

This is what we hope to see happening with DUSC's social media next Fall: