EB-04 E-Business Technologies and Trends

The objective of this paper is toeducate the learner about Trendsand technologies of e-Business invarious business sectors likemarketing, governance, trading etc.

Unit based Distribution

E – Marketing

E – Trading

E-Ticketing

E – Banking

E - Governance

Important Definitions - Marketing

Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.”

Marketing identifies unfulfilled needs and desires. ... Marketing is the messages and/or actions that cause messages and/or actions

Core Concept of Marketing

The Marketing is a social & managerial process by which individuals & groups obtained what they need & want through creating, offering & exchanging products of value with others.

Market Place

A market, is actual and potential customers ofgoods and services and marketplace, is regulargathering of people for the purchase and saleof provisions, livestock, and other goods. Aplace where buying and selling occurs.

Marketspace

Marketspace—an information- andcommunication-based electronic exchangeenvironment—is a relatively new concept inmarketing. ...

A Marketspace is an online space that facilitatesbi-directional commerce. Here not only sellerscan list their goods, but buyers can list theirneeds.

Marketspace V/S Marketplace

Market space is a relatively new conceptin marketing which is a virtual marketplace.

It is an electronic information exchangeenvironment in which the constraints ofphysical boundaries are eliminated.

A market space is an integration of severalmarket places through technology.... Market Build-up.

Meta Market

Market about Market

Meta Market is a web-based market centeredaround an event or an industry, rather than asingle product. These are markets ofcomplementary products that are closelyrelated in the minds of consumers, but spreadacross different industries.

Market Opportunity

A market opportunity is the product influenced by existing market factors. It consists of a market segment, which when analyzed and forecasted shows the potential for using the product.

A market segment is a group of individuals sharing one or more characteristics and similar product needs.

Online Marketplace

An online marketplace (or online e-commerce marketplace) is a type of e-commercesite where product or service information isprovided by multiple third parties, whereastransactions are processed bythe marketplace operator.

An online marketplace is a secure and transactionalwebsite where selected suppliers can sell theirproducts or services to buyers. Buyers transactionsare processed by a marketplace operator, andusually delivered by the supplier.

Amazon Marketspace

Amazon Marketplace is Amazon.com's fixed-price online marketplace which enables sellersto offer new and used itemsalongside Amazon's regular offerings.Customers can buy those items directly fromthird-party sellers. The Marketplaceuses Amazon.com's software infrastructure.

Amazon.in distributed segment of Amazon.com

Facebook Marketspace

Log into Facebook and visitthe Marketplace App

http://apps.facebook.com/marketplace

You can also log into your Oodle.com account.You must be logged into Facebook as yourpersonal profile/timeline NOT acting as thePage on Facebook. Scroll down on the MyAccount Profile page to the Connectwith Facebook section.

What is eMarketing?

Internet or Online Marketing

Marketing a brand of the internet

Distributing information

Promoting an organization

1) Search engine marketing

2) Display Advertising

3) E-mail marketing

4) Interactive marketing

5) Blog marketing

6) Viral marketing

7) Mobile Marketing

E-Marketing Methods

E-Marketing Methods1) Search engine marketing

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E-Marketing Methods2) Display Advertising

3) E-mail marketing (ex. Health related emails)

4) Interactive Advertising

5) Blog Marketing

E-Marketing Methods

6) Viral Marketing 6.1) Social Media Marketing6.2) Social and Professional Gathering on Net

7) Mobile Marketing

7.1) SMS Marketing

7.2) Call Marketing

7.3) Mobile App Integration Marketing

E-Marketing Strategies

Market research

E-mail marketing

Direct sales

Business Models

E-marketing

E-Commerce:Selling goods And services

online

Publishing:Where you sell

advertise

Lead-Based- Sites:Banner sites online

Advantages of eMarketing Availability of Information

Saves money (ex. In Ramadan AlRai tv aired a 15 second

commercial for three days for 4,500 kd!)

Expansion

Low Cost

Efficiency of Advertising

Limitations / Disadvantages

Technology

Low connection speed

Complication

Intangibility

Query Session

More doubts are inspiration for learning