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VISIT 2010 – Fujitsu Forum Europe
Dynamize Your Workforce! Workplace Technologies and Trends
Christian Bock Director, Clients Programs, Workplace Systems Group
1
VISIT 2010 – Fujitsu Forum Europe
Let's talk about …
1. Workplace Trends2. A Journey Through Innovation History3. Smart Investments4. Virtual workplace infrastructures
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Workplace trends Accelerated shifts in global competition and technology
Organizations become less mechanistic and more organic/flexible Workers are less geographically bound – virtual teams, customer visits, telecommuting
Communication becomes more crucial – e-mail, social media, unlimited connectivity
With organic involvement come flatter structures and a wider span of control for managers
Employee satisfaction motivation & goal setting job performance
Environmental consciousness
"I got my eye on you. You didn't get your paperwork done last night."
Source: http://steelkaleidoscopes.typepad.com
Implications for your IT Make relevant information easily accessible
… and secure Equip staff with the right tools – form factor,
reliability, connectivity, easy to use Align your sourcing options to usage scenarios
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
A key workplace trend: flexibility
Christian Bock © 2010 FUJITSU
”I should not waste company time”(We invented human resources)
”Company should not waste my time”(Try calling me a resource...)
Of 1,400 CFOs surveyed, 50% said telework arrangements are the second-best recruiting inducement, after salary.Source: "Group Touts Telecommuting's Green Benefits", Robert Half International, San Francisco Chronicle, Apr 22, 2008, www.sfgate.com
VISIT 2010 – Fujitsu Forum Europe
Consumerization of IT
5 Christian Bock © 2010 FUJITSU
“Bring-Your-Own-PC”
VISIT 2010 – Fujitsu Forum Europe
Desk Computing Multi-Location Anywhere / Anytime
Different users have different needs.
Usage Profiles
Day Extenders
MobileProfessionals
Field-basedWorkers
Fixedfunction
Desktop (replacement) Performance/ergonomic Easy collaboration
Device and/or data portability
Data synchronization Device footprint
Battery autonomy Wireless connectivity Durability and weight
Officeworkers Teleworker
CampusWorkers
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Let's talk about …
1. Workplace Trends2. A Journey Through Innovation History3. Smart Investments4. Virtual workplace infrastructures
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
1981Fujitsu’s 1st Personal Computer
1994World’s 1st PC with TV features
2006World’s 1st
bi-directional hinge convertible Tablet PC
2006 World’s thinnest 12inch notebook; First embedded mobile broadband
1990World‘s 1st hand-held, one-pound, IBM/PC-XT-compatible computer
FM TOWNS II Fresh・TV, Japan
FACOM 9450, JapanPoqet PC, US
LIFEBOOK Q series
2004 World’s 1st 2 spindle convertible tablet PC
LIFEBOOK T4010D
LIFEBOOK T4210
2007LIFEBOOK S7010 –lightest 14-inch notebook on the market
2009FLEPia – first colored e-book reader
2010 Teampad 700 – lightest solid-state ruggedized Tablet PC in its class
2010LIFEBOOK E780 with Palm Vein Authentication
30 years of PC innovation
2009First Zero Client
2008World’s 1st
0-Watt technology
2007DeskView Load – unified rollout service
2009Advanced Theft Protection
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
7.000 years of tablets
STYLISTIC - 2002
PoqetPad - 1991Roman painter - 500 BC
20+ generations of tablet PCs
LIFEBOOK T - 2010
STYLISTIC 1000 - 1997Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Slim & light innovations
LIFEBOOK Q – 2006990 gram
1.9cm thinPiano laquer
Embedded 3G
LIFEBOOK P - 2010
2008 - Apple MacBook Air 1.3 kg1.9cm thinNo 3G
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
And quality was there over all those years…
This is what a LIFEBOOK S Series looks likeafter being dropped from a motorcycle at 190kph. Does it still work? Of course!
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
2001 to 2003 Focus on enabling a “recycling society”
1993 to 2000 Establishing the foundations for environmental management
2004 to 2006 Shift to focus on sustainable environment working with customers and partnersRoHS achieved ahead of deadline
2004Super green products introduced
1998Green products introduced
2010 onwards Aiming to reduce carbon emissions by a total of 7 million tons
1994ISO14001 accreditationFirst IT manufacturer (ICL) to receive Blue Angel eco label
1988European Recycling Centre opened
1993First Green PC on the market 1995 – 1998
Rated No.1 by Bund for Green PCs
2002World’s firstgreen motherboard
2009Launch of world’s first 0-Watt PC
2008Launch of 0-Watt monitor
2007 to 2009 “Green innovation” extended across all areasMember of Green GridJoined Climate Savers Computing Initiative
2007Environmentally conscious solutions introduced
World’s 1st green consumer PC
We are the first IT vendor with a complete range of environmentally sound products Green Policy 21
Our long-term environmental vision
“Everything Green”
Market trend: Green IT
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Let's talk about …
1. Workplace Trends2. A Journey Through Innovation History3. Smart Investments4. Virtual workplace infrastructures
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Technology Antiquity:35,000,000 outdated notebooks
37,000,000 outdated PC (commercial, installed base, EMEA)
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Risks Associated with Deploying Windows* 7 with Older PCs
11 “Using Total Cost of Ownership to Determine Optimal PC Refresh Lifecycles”, Wipro Technologies, March 2009 (www.wipro.com/industryresearch). Based on an Intel Corporation-sponsored survey of 106 firms in North America and representing 15 different industries and projections based on a Model Company developed by Wipro Technologies. Computer system price data updatedNovember 2009. Actual results may vary based on the number of use-cases implemented and may not be representative of results that individual businesses may realize. For additionalimplementation examples refer to Intel Case Studies available at http://communities.intel.com/docs/DOC-3144. 12“Keeping Notebooks Past Their Prime”, J. Gold Associates Research Report, April 2009: http://download.intel.com/business/resources/reports/keepingnotebookspastprime.pdf
After 3 years 53% 24% $1,425
PCs can cost more in support than the purchase
of a new PC1
On average, a 4-year-old PC can experience
53% more annual security incidents, than it did in its first year.1
More Security Incidents
The failure rate in year four is about 24%, (which is) twice the
rate in year one2
Failure Rate
An out-of-warranty repair for a failed
(laptop) PC is approximately $1,425.2
Per Out of Warranty
RepairSupport
Costs Can Exceed Purchase Costs
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
0-Watt technology – An innovation that reduces real costs
PC power consumption
20 €
10 €
30 €35 €
ESPRIMO E9900 0-Watt
ESPRIMO E5925 EPA
ESPRIMO E5905
ESPRIMO E5915
ESPRIMO E7935 0-Watt
81 kWh ~
12 €
195 kWh ~
29 €
127 kWh ~
19 € 93 kWh ~
14 €
114 kWh ~
17 €
Christian Bock © 2010 FUJITSU
January 2010August 2007August 2006 July 2009August 2005
Measured according to ENERGY STAR 4.0
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Efficiency break through with new display generation
Customer requirements for displays are increasing due to:
• New or upgraded operating systems and applications
• New powerful computers with extraordinary graphic boards
Request for new displays• More visible information e.g. higher
pixel volume and screen size • In parallel more efficiency and power
saving solutions
Buy now new displays for future challenges
58 % more pixels30% more screen area
30% less power consumption30% less weight
2005P19-2 P
2011P23T-6 IPS
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Still an emerging market trend: Embedded Mobile Broadband Real one-click connectivity
Full connectivity cost control
Better performance and higher antenna sensitivity
Lower power consumption prolongs battery life
No 3rd party software needed
Nothing sticking out from your notebook
Convenience when packaging
Reliability (mechanically and connector wise)
SIM card located behind battery pack SIM card harder to loose or steal
Fujitsu offering the broadest range of embedded devices
External modem not required
Mobile broadband coverage >70 % in Europe
Christian Bock © 2010 FUJITSUChristian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Market concern: stolen notebooks
16,000 laptops get lost at airports in US and EMEA per week (source: “Airport Insecurity” study by Ponemon Institute)
>50% of laptops contain confidential information65% do not use any means to protect their data
Christian Bock © 2010 FUJITSUChristian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Market trend: Security
16,000 notebooks get lost/stolen at airports per week!* >50% of those notebooks contain confidential information 65% do not use any means to protect their data
Christian Bock © 2010 FUJITSU
What‘s the value of …
your notebook if it gets stolen or lost?
your confidential data
your identity?
* source: „Airport Insecurity“ study by Ponemon Institute, in US and EMEA
(hardware cost only)
http://ts.fujitsu.com/promotions/atp/Advanced_Theft_Protection.aspx?lang=en
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe Christian Bock © 2010 FUJITSU
Security: The choice is yours
Ultimate Security
Forless than 10 cents
a day
Kensington lock Anti-Virus/Anti-Spam Fingerprint SmartCard OS login
Data encryption HDD password TPM SSO Personal firewall Patch management
Advanced Theft Protection Recovery Remote data deletion Protocol testing Device tracking Remote lock
(only with ATP)
Advanced Security
Basic Security
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
DeskView Advanced Migration
Transfer – of system settings, data, application settings, etc. Ready for operation – no installation necessary, only a Deskview Advance Migration CD is required. Simple and fast – due to self-explanatory user interface. Secure – Due to the complete erasure of old HDD contents.
Virtualization
Peer-to-Peer
After successful migration,the hard disk can be deleted.
Transfer of the hard disk image*
*
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Simple, unified system roll-out Pre-installation of end-user specific, pre-configured
customer systems
On time delivery directly ex factory to end-customer possible
DeskView Load orderable via made4you
© Fujitsu Technology Solutions 2010 All rights reserved
Rollout fullfillmentwith DeskView Load
Customer
Rollout TeamAssembly
CustomerLocations
CustomerIT Group
Customer
Rollout Team
BusinessPartnerRollout MGMT,Rollout Support
BusinessPartnerRollout MGMT,Rollout Support
CustomerIT Group
CustomerLocations
Order
Rollout request
Rolloutdata
Delivery
Delivery
Rollout request
Rollout dataDue-Delivery of
personalized systems
Today Tomorrow
RolloutCenter
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Market trend: virtual workplaces
Christian Bock © 2010 FUJITSU25
VISIT 2010 – Fujitsu Forum Europe
Let's talk about …
1. Workplace Trends2. A Journey Through Innovation History3. Smart Investments4. Virtual workplace infrastructures
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Multi-workplace computing
Share one desktop PC with up to 30 usersUp to 45% purchasing and energy cost savings compared to a
standard PC environmentReduced costs of maintenance, upgrades and replacementsLatest Windows® desktop experienceSuitable for SMB and education environments
FUTRO C400
Small access device with a CD case footprint
FUTRO DC20-1 58.3 cm (20-inch) front-end device with integrated FUTRO C400 technology
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Thin Client ComputingFUTRO S100
Low cost entry system
FUTRO S550-2
Versatile and expandable
ESPRIMO Thin Client Kit
Thin Client Power Station
FUTRO S450-2
Mainstream
eLux® RLeLux® lite
Windows® CE
eLux® RL eLux® RL
Windows® Embedded Standard
eLux® RL
Scout EP Scout EP Scout EPDeskView/Altiris
Scout EP
Ope
ratin
gSy
stem
sSy
stem
M
anag
emen
t
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Today
A “Workplace” Evolution
Traditional Client
Fat Device
OS
Applications
User Profile
Data Thin Client
Some CPU
Some OS
Limited User Profile
Zero Client
No CPU
No OS
No User Profile
The next level of virtual workplaces
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Zero Client
Flexibility Offline Access Remote Access
Mobile Worker
User scenarios
Flexibility Compliance Personalized
Desktop
Office Worker
Standardized Limited Set of
Software Low Cost
Task Worker
Standardized Limited Set of
Software Security
Contract / Offshore Worker
Performance Independent
Platform
Developers
Hosted or Streamed Apps Hosted or Streamed AppsVirtual Desktop
User Profile Management
Hosted or Streamed AppsShared Desktop (SBC)
Virtual DesktopHosted or Streamed AppsShared Desktop (SBC)
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Consumerization of IT – Solved!
Unmanaged Client
User Responsibility
OS
Device
Apps
Managed Fujitsu Client
Company Responsibility
OS
Device
VDI
Virtual Apps
VDI
Virtual Apps
32
VISIT 2010 – Fujitsu Forum Europe
Portable Zero Client
Flexibility Offline Access Remote Access Secure Data
Storage ToGo
Mobile Worker
Extending the User Scenarios
Christian Bock © 2010 FUJITSU
Flexibility Compliance Personalized
Desktop Remote Access Secure Data
Storage ToGo
Office Worker
Standardized Limited Set of
Software Low Cost Remote Access Secure Data
Storage ToGo
Task Worker
Standardized Limited Set of
Software Security Remote Access Secure Data
Storage ToGo
Contract / Offshore Worker
Performance Independent
Platform
Developers
Hosted or Streamed Apps Hosted or Streamed AppsVirtual DesktopUser Profile Management
Hosted or Streamed AppsShared Desktop (SBC)
Virtual DesktopHosted or Streamed AppsShared Desktop (SBC)
VISIT 2010 – Fujitsu Forum Europe Copyright 2010 FUJITSU
Rounding up Fuiitsu’s workplace offering
34
VISIT 2010 – Fujitsu Forum Europe
STYLISTIC Tablet PCsLIFEBOOK Tablet PCs
CELSIUSMobile Workstations
Solutions, Services
FUTROThin Clients
CELSIUSWorkstations
ESPRIMO PCs
LIFEBOOK Notebooks
The Workplace Systems Portfolio
© Fujitsu Technology Solutions 2010 All rights reserved
A unique choice of world-class computer technology
Zero Clients
Displays, Keyboards, Accessories, Software, Solutions, Services
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Workplace Systems Based on Values for you…
Christian Bock © 2010 FUJITSU
Innovation
Reliability
Green
Human Centric
VISIT 2010 – Fujitsu Forum Europe
Options for workplace optimization
Types of users, their needs and typical solution options
A mix of various delivery methods
Standard apps Personalization Local data Offline usage Remote access
Mobile Worker
Standard apps Personalization Central data Online usage Static access Home office
Office Workers
Standard apps Limited set of apps Central data Online usage Security
Task Workers
Standard apps Personalization Central data Online usage Non-corporate
devices Security
External Users
High performance Individual apps Personalization Online usage Local and
central data Security
Power users
Managed WorkplaceManaged Virtual Workplace
Infrastructure-as-a-Service for Workplace
Traditional PCSBC VDI
© Fujitsu Technology Solutions 2010 All rights reservedChristian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Soon available: The Optimization Wizard
Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Conclusion
VISIT 2010 – Fujitsu Forum Europe
Take Home Messages
Workplace Systems are a key part of dynamic infrastructures
Invest smartly – do not fall into the trap of outdated IT
LIFEBOOK is THE global notebook brand for Fujitsu
Zero Clients are re-defining the virtual workplace arena
!!Christian Bock © 2010 FUJITSU
VISIT 2010 – Fujitsu Forum Europe
Thank you for your valuable time.
Christian Bock+49 821 804 3945
VISIT 2010 – Fujitsu Forum Europe