eCigarettes and Teens

Making a Public Service AnnouncementWriting to Inform and PersuadeMrs. Ilko Leadership ClassMay 2014

Writing For A Purpose

0 Our site has been faced with some important challenges. In our very own neighborhood, students are faced with the temptation to begin to use ecigarettes.

0 What are they? Why are they dangerous?0 Without better regulation, what could happen to our young

people?0 Our leadership class has taken on the challenge, and will be

informing our students and our local government leaders the facts about the danger of ecigarette use and teens.

0 Ready, Set, Inform, Persuade!

What is a PSA?

PSA is short for Public Service Announcement.A public service announcement or public service ad, is a messages in the public interest, disseminated by the media without charge, with the objective of raising awareness, and or changing public attitudes and behavior toward a social issue.

What are key words in this definition that will help us set our direction?

Doing the Research

0Log into Edmodo and find your assignment link. Assign each group member two or three articles to review so your group will have plenty of facts to use for your presentation.

0 I have a list of 8 -10 articles that need to be reviewed by your group. If you find other relevant information, please post it to our class Edmodo wall for all to use.

0Please use the 3,2, 1, protocol to review the material.

3, 2, 1 Protocol

0First read the article.0Then, note at least the following in your journal as you

read:03 things you learned02 interesting things that might be good for your PSA01 image or question that is helpful

What Is Your Purpose?

0What is your message? At the end of your PSA what do you want to accomplish?

0Some options:0 Inform about dangers of e cigarettes0 Inform public how easily accessible these products

have become to teens0Persuade the FDA and policy makers to toughen laws

about ecigarettes in general, and their placement in the stores in particular

Step One: Get Focused!

0 Individually: Journal the following:0What is your main idea? Out of everything you have

read, make a list of 5-7 things that could be part of your message

0Meet together in your group/partners and share your ideas. Use charts and lists to collaborate together to form one or two statements that summarize your goal.

0As your production group: Set your tag line or hook, in one sentence or statement, what do you want the view to walk away with?

Basic Guideline for Your PSA Script

0Length of PSA :030 seconds, about 60 to 75 words060 seconds about 125-150 words

0After you have completed the graphic organizer, it is time to write your script

0Write 2 drafts, one longer than the other and rehearse, rehearse, rehearse!

0Select one that you feel captures your message.

Check Your Facts!

0Remember you are required to back up your persuasive statements with facts.

0Assign each person on your team on article to look at again to make sure you cite your facts and sources correctly.

0 In your script make sure you cite your sources so the viewers feel that you have done your homework and they can trust what you say.

Brainstorm the Format

0Get with your team and brainstorm ideas and ways to illustrate the main points you have selected.

0Use your graphic organizer to plan out the message, music and illustrations for your movie.

0Make sure you select images that enhance your message and cite where you found that image.

Creating an iMovie

0 Using your iMovie guide as a plan, together create an iMovie. You can use images and text, images and voice, or film a movie, this is totally up to you.

0 Make sure you monitor your sound carefully. It is critical that you speak clearly and volume of both voice and/or music is appropriate.

0 Don’t forget to include credits at the end of your movie that recognized the photos, music and facts you used for this production

0 Once your draft is completed, please save it using Quicktime, and post it to our Edmodo page.

Next Steps

0Once all of our PSA’s have been submitted, we will hold a PSA movie showing. Each team will complete an evaluation of each team movie, and a self evaluation with their own work.

0We will select two PSA’s to share at the El Cajon City Council meeting on May 27th and combine our facts and images into a Prezi presentation.

0GOOD LUCK!!

ecigarette Information0 http://health.howstuffworks.com/wellness/smoking-cessation/10-facts-about-e-cigarettes.htm

0 http://articles.latimes.com/2014/jan/16/science/la-sci-e-cigarettes-science-20140117

0 http://www.cdc.gov/media/releases/2014/p0403-e-cigarette-poison.html

0 http://www.nytimes.com/2014/04/16/business/e-cigarette-study-data-may-raise-concerns.html?_r=0

0 http://www.ecigalternative.com/ecigarette-studies-research.htm

0 http://en.wikipedia.org/wiki/Electronic_cigarette

0 http://www.digitaltrends.com/cool-tech/new-study-finds-e-cig-vapor-affects-cells-way-tobacco-smoke/#!F01Ob

0 http://abcnews.go.com/Health/things-cigarettes/story?id=22782568#2

0 http://www.fool.com/investing/general/2014/03/22/a-new-study-has-the-potential-to-kill-the-e-cig-ma.aspx

0 http://www.medicalnewstoday.com/articles/249784.php

e Cigarette Information0 http://www.kpbs.org/news/2014/apr/07/should-e-cigarettes-be-treated-cigarettes/

0 http://www.tobaccofreeca.com/smoking-problem/tobacco-industry/targeting/youth/

0 http://www.latimes.com/science/sciencenow/la-sci-sn-electronic-cigarettes-students-20130905,0,3435331.story#axzz2e3sjAXMT

0 http://www.youtube.com/watch?v=7TqrdsNp-kM

0 http://www.youtube.com/watch?v=8e-Y7k3W_5w

0 http://tobaccofreeca.com/assets/pdf/en/Hookah%20in%20your%20community.pdf

0 http://www.tobaccofreeca.com/smoking-problem/impact/health/

0 http://www.tobaccofreeca.com/smoking-problem/impact/environment/

PSA Creation Information

0http://www.readwritethink.org/parent-afterschool-resources/activities-projects/mytube-make-video-public-30157.html

0http://www.scholastic.com/browse/lessonplan.jsp?0 id=1504