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Social Language Learning Online!!!Social Language Learning Online!!!
Social Language Learning Online!!!Social Language Learning Online!!!
• Improvement where you least expect it• Other Cultures will open up• Employment prospects• Travel and leisure• Exciting learning methods
The Benefits and Opportunities The Benefits and Opportunities that come from learning that come from learning another language.another language.
Social Language Learning Online!!!Social Language Learning Online!!!
• One-on-one teaching
• Go at your own pace
• Pick your own teacher
• Have fun while you’re learning
• Meet people around the world
Why should you learn Why should you learn language online ?language online ?
Online Language Online Language LearningLearning
Social Language Learning Online!!!Social Language Learning Online!!!
Social Language Learning Online!!!Social Language Learning Online!!!
Worldwide LanguagesWorldwide Languages
Features:
•30+ Languages
•4.8 million users
•200+ countries
Social Language Learning Online!!!Social Language Learning Online!!!
Basic CoursesBasic Courses
FREEFREE Courses: Courses:•Beginner LV 101
•Beginner LV 102
•Intermediate LV 201
•Intermediate LV 202
Social Language Learning Online!!!Social Language Learning Online!!!
Additional CoursesAdditional Courses
Livemocha Plus:Livemocha Plus:•Premium Features•Expert Tutor Revies•Grammar Guides•Content Downloads•$9.95 to $39.95
Travel Crash Course:Travel Crash Course:•Get Ready for The World•Quickly learn how to converse•Tips from Native Speakers•$9.95 for 90-day subscription
Social Language Learning Online!!!Social Language Learning Online!!!
Special CoursesSpecial Courses
TOEFL Preparation:TOEFL Preparation:•10-minutes a day•Innovative•Community-Supported•Higher TOEFL scores
Active English Active English •Speak with Confidence•4-Month Package or Monthly Subscription•$19.95 to $79.95•Powered by
Social Language Learning Online!!!Social Language Learning Online!!!
Learn & PracticeLearn & Practice
Social Language Learning:Social Language Learning:
• Boost your grammar and vocabulary with fun
• Lessons develop Reading, Listening, Speaking and Writing
• Community keep the lessons FRESH !!
Social Language Learning Online!!!Social Language Learning Online!!!
ShareShare
Help other people to learn your native language.Help other people to learn your native language.
Social Language Learning Online!!!Social Language Learning Online!!!
ConnectConnect
Social Language Learning Online!!!Social Language Learning Online!!!
Member ProfileMember Profile
Social Language Learning Online!!!Social Language Learning Online!!!
Social Language Learning Online!!!Social Language Learning Online!!!
Value PropositionValue Proposition
Fun and Easy Community Effective
Social Language Learning Online!!!Social Language Learning Online!!!
Revenue ModelRevenue Model
Product and Service Revenue Model
Social Language Learning Online!!!Social Language Learning Online!!!
Revenue ModelRevenue Model
Pay Per Click
Pay Per Impression
Advertising Revenue Model
Social Language Learning Online!!!Social Language Learning Online!!!
Revenue Model Revenue Model (Future)(Future)
• Tutor’s Member FeeTransaction Revenue Model
Subscription Revenue Model
• Additional Services (Group Recommendation)
Social Language Learning Online!!!Social Language Learning Online!!!
Social Language Learning Online!!!Social Language Learning Online!!!
Market OpportunityMarket Opportunity
Social Language Learning Online!!!Social Language Learning Online!!!
Market OpportunityMarket Opportunity
Over 375 millions
Social Language Learning Online!!!Social Language Learning Online!!!
Market OpportunityMarket Opportunity
Social Language Learning Online!!!Social Language Learning Online!!!
Market OpportunityMarket Opportunity
2007
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2008 2009 2010
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Members
Time (Month)
1M
2M
3M
4M
5M
350k (Apr,08)
1M (Sep,08)
2M (Mar,09)
3M (Jun,09)
4M (Nov,09)
4.8 M (Dec,09)
Social Language Learning Online!!!Social Language Learning Online!!!
Social Language Learning Online!!!Social Language Learning Online!!!
• Quality of learning media
• Service Expense
• Variety of instruction
• Social network
Competitive Competitive Environment Environment What to Look for When What to Look for When Choosing an Online English Choosing an Online English Learning Website ?Learning Website ?
Social Language Learning Online!!!Social Language Learning Online!!!
Indirect Competitors Indirect Competitors
60 millions members350 millions users
6 millions visitors 100 millions accounts
Social Language Learning Online!!!Social Language Learning Online!!!
Direct CompetitorDirect Competitorss
Sources: learn-english-review.toptenreviews.com
Social Language Learning Online!!!Social Language Learning Online!!!
Direct CompetitorsDirect Competitors
Social Language Learning Online!!!Social Language Learning Online!!!
Competitive Competitive Environment Environment
Sources: learn-english-review.toptenreviews.com
Social Language Learning Online!!!Social Language Learning Online!!!
Competitive Competitive Environment Environment
Social Language Learning Online!!!Social Language Learning Online!!!
Social Language Learning Online!!!Social Language Learning Online!!!
Competitive Advantage Competitive Advantage
Social Language Learning Online!!!Social Language Learning Online!!!
Competitive Advantage Competitive Advantage
Social Language Learning Online!!!Social Language Learning Online!!!
Social Language Learning Online!!!Social Language Learning Online!!!
Market StrategyMarket Strategy
Social Language Learning Online!!!Social Language Learning Online!!!
Increase Number of Increase Number of UsersUsersWord of Mouth Marketing
Social Language Learning Online!!!Social Language Learning Online!!!
Increase Number of Increase Number of UsersUsers
Linkage with Social Network
Social Language Learning Online!!!Social Language Learning Online!!!
Increase Number of Increase Number of UsersUsers
Virtual Marketing
Social Language Learning Online!!!Social Language Learning Online!!!
Maintain Active UsersMaintain Active Users
Motivation System
Social Language Learning Online!!!Social Language Learning Online!!!
Global Community
Marketing StrategyMarketing Strategy
Social Language Learning Online!!!Social Language Learning Online!!!
Social Language Learning Online!!!Social Language Learning Online!!!
Krishnan Seshadrinathan
VP Engineering, and Chief Brewer
Clint Schmidt
VP Marketing & Products
Ammy Errett Partner,
Maveron Howard
Hartenbaum Partner, August
Capital
Raghav Kher CEO,
SeventyMM Lisa Sharpies
CEO,AllRecipies.com
Board of Directors
Advisors
Management TeamManagement Team
Dr. Paul Aoki
Dr. Carol A.Chapelle
Dr. Geri Gay
Jeff Dossert
David Rinn
Mr. Shirish Nadkarni Chief Executive Officer and Chief Roaster
Social Language Learning Online!!!Social Language Learning Online!!!
Social Language Learning Online!!!Social Language Learning Online!!!
Course Level SuggestionCourse Level Suggestion
Social Language Learning Online!!!Social Language Learning Online!!!
Search Engine Search Engine OptimizationOptimization
Social Language Learning Online!!!Social Language Learning Online!!!
Product DifferentiationProduct Differentiation
Social Language Learning Online!!!Social Language Learning Online!!!
Blog & CRMBlog & CRM
Social Language Learning Online!!!Social Language Learning Online!!!
Promotion CampaignPromotion Campaign
Social Language Learning Online!!!Social Language Learning Online!!!
Brand ImageBrand Image
Social Language Learning Online!!!Social Language Learning Online!!!
Thank Thank YouYou