July 2010 COMMERCE

8/9/2019 July 2010 COMMERCE

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COMMERCEJuly 2010 VOL. 21 NO. 7 WE FOCUS ON BUSINESS.

NAPA CHAMBER OF COMMERCE CONNECTING COMMERCE TO COMMUNITY

1556 First Street | Napa CA 94559 | 707.226.7455 | napachamber.com

Are We in for a Double Dip Recession

Mixer at Artesa Winery

Member Spot: Twin Pine Casino & Hot

INSIDE

and more

Call for Feedback onChambers 5-Year VisionWelcome New Members

CREATING A STRONG LOCAL ECONOMY

The U.S. Departments o Health andHuman Services, Labor and Treasury issued anew regulation that makes good on PresidentObamas promise that Americans who liketheir health plan can keep it.

The new regulation protects the abilityo individuals and businesses to keep theircurrent plan while providing important

REpRESENTING BuSINESS TO GOvERNMENT

One of the Measures of Success isFlexibility

In every organization it is important toconstantly scan the horizon or opportunitiesand threats that may aect your business. Atthe Napa Chamber weve been monitoringour communication trends with our membersand the community. Since late 2009 weve

been monitoring theeectiveness o severalcommunication outlets.Our ndings haveprompted changes in ourdelivery methods.

We have oundthat our members enjoyreceiving our COMMERCE Newsletteronline and appreciate our sustainabilityapproach to sharing inormation. Weveound that on average 35% o themembership are clicking through and readingour news nearly immediately, while the rest

o the membership may visit the website at alater date.

Since the start o our E-Sheet programin March 2009, weve had a steady responserate o approx 35% o our membersdownloading and using the oers romother members. In a recent survey, anoverwhelming response indicated thatE-Sheets were the preerred method o

SeeFLEXIBILITYon page 2

receiving advertising inormation rommembers. As a result we are discontinuingthe mailing o our Hot Sheet program. Weare encouraging our members to participatin the E-Sheet program, or several reasonsOne, the program is $100 per insertion as

compared to $200 the mailed Hot Sheprogram; Second,you will only provus with a PDFinstead o 2,000photocopies o youfyer; Third, you w

enjoy the benets o oering a fyer in coloconsistently. I technology will be kind to uwe will work to make sure that hot linksare incorporated in the product we give to

SeeHEALTHon page 4

2010

PRESIDENTS CIRCLE

The Valleys Daily News Source

PREMIER SPONSORS

DIAMOND LEVEL SPONSORS

Accelerated Marketing Group

Net-Flow Corporation

Silverado ResortNapa Valley Marketplace Magazine

Markstein Beverage CompanyRedwood Credit Union

Exertec Health & Fitness

Hawthorn Inn and SuitesQueen of the Valley Medical Center

Charter Oak Bank

Mark Coleman, State FarmTravis Credit Union

Golden State WarriorsNapa Recycling & Waste Services

Kathryn Fitzgerald, CFPUmpqua Bank

What remarkable organizations do that others don

In this age of skimmersand scanners, our single

message emails are workingto give you the information

you WANT to see.

Call for applications!See page 2...

Regulation Issued on Grandfathered Health plansunder the Affordable Care Act

Allowing Americans to Keep Current Health Plans or Choose a NewPlan While Extending Important New Benefts to All Consumers

consumer protections that give Americans rather than insurance companies control ovtheir own health care. The new regulation alsprovides stability and fexibility to insurersand businesses that oer health insurancecoverage as the nation transitions to a morecompetitive marketplace in 2014 when


2/8

July 2010 | COMMERCE | Page 2 | napachamber.com

SeeWINE TOURISMon page 4.

CALLING ALL SAN FRANCISCO | NAPA VALLEY INNOVATORS

BEST OF WINE TOURISM AWARDSGreat Wine Capitals Global Network is Now Welcoming Entries

for the 2011 Best Of Winners in 7 Categories.Deadline July 31, 2010

Apply online at http://napavintners.com/programs/Great_Wine_Capitals.aspx

AWARDS CATEGORIESAccommodations*Wine Tourism Restaurants*Architecture, Parks & GardensArt & Culture

Innovative Wine Tourism ExperiencesWine Tourism Services*Sustainable Wine Tourism Practices*not required to be a winery

FLEXIBILITYcontinued from page 1...

our members or viewing. The E-Sheets are avaluable way to reach the membership and westrive to oer this program to you in the mostcost-eective ways.

We will continue to oer you the twicemonthly E-Newsletter. We have ound thisan eective tool or our membership to shareinormation by publishing their Press Releasesin the Member News section. We are always

looking or ways to improve delivering yourinormation to our entire membership.

Weve discovered over the last severalmonths that our members are nding oursingle message emails ecient in their dailylives. We only send out single message emailsor Chamber business, whether that is alertingyou to an important issue, an educationopportunity, reminders about networking,etc. In our daily lives at the Chamber, mosto us receive at least 100 or more emails aday. Many o us receive e-newsletters andwe nd ourselves putting them aside to readlater. We do eventually read them later, only

to nd out weve missed out on somethingwe could have attended or worse, a discounton something we could have purchased! Inthis age o skimmers and scanners, our singlemessage emails are working to give you theinormation you WANT to see. We will ocuson sending more o these types o emails tokeep you inormed o opportunities so youcan take advantage o your Napa Chambermembership benets.

pROMOTING THE COMMuNITY

BEST OF WINE TOuRISM AWARDS OFFER

SAN FRANCISCO | NAPA VALLEY INNOVATORS

A CHANCE TO SHINE ON THE WORLD STAGE

One o the globally recognized GreatWine Capitals, San Francisco | NapaValley is home to the ounders o Americas

ne wine industry - where legendaryentrepreneurs with a pioneering spirit,passion or winemaking, commitment topreservation and casual wine country liestylehave made The Napa Valley the highlyacclaimed wine, ood, arts and wellnessdestination that it is today. The regions wineand tourism businesses continue to ollowin this tradition by creating exceptional andinnovative oerings or visitors. Now SanFrancisco | Napa Valley innovators havethe opportunity to share these achievementswith the world with the 2011 Best O WineTourism Awards.

With San Franciscos close proximityto the Napa Valley, the destination providesvisitors with the rare opportunity to exploreand experience one o the best wine regionsin the world. San Francisco is repeatedlynamed one o the top ood and winedestinations in the world and many o SanFranciscos restaurants showcase Napa Valleywineries on their wine lists.

Wine tourism in The Napa Valley has

been careully grown into Napa Countyssecond largest industry while stillsupporting the conservation and protection

o The Napa Valley as one o the mosttreasured agricultural preserves on theearth.

As part o the Great Wine CapitalsGlobal Network (GWCGN), San Francisc| Napa Valley wine and hospitality leadersare aorded the unique opportunity toshowcase their best practices throughthe GWCGNs annual Best O WineTourism Awards. Celebrating excellenceamong wine tourism businesses, awardsare presented in seven categories -accommodation; restaurants; architecture,parks and gardens; arts and culture;

innovative wine tourism experiences; winetourism services; and sustainable winetourism practices. The awards are opento all San Francisco | Napa Valley wineand tourism industry partners. Participantssubmitting entries in the categories owine tourism services, accommodationsand restaurants do not have to be to be a

We have an extraordinarycombination of wine andtourism partners here in theSan Francisco | Napa Valleyregion. The 2011 Best OfWine Tourism Awardsoffers a wonderfulopportunity for localbusiness to shine andshowcase the regions

unique offerings on aninternational level. Its amarvelous program toget involved in!~ Clay Gregory,President and CEO ofThe Napa ValleyDestination Council


3/8

By Lisa Batto ACE,President/CEO

CEOs FOCus

Chairmans FOCus

By Randy Martinsen,President & CEOof AcceleratedMarketing Group

2010 Napa Chamber ofCommerce Chairman ofthe Board

Just do a search or W recession or double dip recession in the news section oyour avorite search engine and dozens oarticles pop up rom across the nation andworld. It is not my avorite thing to search

or this type o news, however, knowledge ispower. Since April Ive watched my 401Ktake a little nose dive, its been my experiencethat stock markets are good indicators o theuture. That is about as ar as my radar goes,rom there I rely on the experts to tell mewhats going on. Looking at the reports romsources like The Wall Street Journal, BusinessWeek, USA News and many more, learningabout the weak job market, consumers that areslightly spending, global credit crisis, Bushsederal tax cuts coming to an end, housingmarkets that are still in troublewith all o

ARE WE IN LINE FOR

A DOuBLE DIp?

these things combined, just one o them couldcause the panic o the double dip!

The interesting part o any recession isthe bounce back. Why do some companies dobetter than others during this period? I spokewith a member who is in the trucking industry.His company weatheredthrough the recessioneven without droppinghis employee base. Hewas able to keep hispeople employed, hecut them back, howeverhe continued to investduring the downturn.As his industry startedto experience moreactivity, his companyhas been able to meet the demands o theircurrent customer base. The company wasalso better prepared to pick up new businessbecause the upswing caught his competitorsby surprise. His investment paid o as hiscompany is now positioned to take ulladvantage o the upswing in the market.

Is the key to invest in your business at alltimes? Not necessarily, the key is KNOWINGwhere your business stands at anytime romstang; product depletion; nances and

Ten years ago, our Chamber leadershad the orethought to go through theprocess o dening a Five-Year Vision orthe Chamber. This document became theguideline or many decisions made by theBoard o Directors concerning importantissues which the Chamber would discussand governs the position. It was namedthe Five-year Community Vision and

there were ve areas o ocus with clearlydened policies and vision. It became avaluable tool when the Chamber beganmaking candidate endorsements and takingpositions on Propositions in the 2002Election year; and has been the guidingdocument or how we debate legislativeaction items and advocacy or our members.

TIME TO REvIEWTHE CHAMBERS5-YEAR vISION

Five years ago, we went througha review o that Vision statement, andmade changes to expand some areas andre-dene a ew statements. The 5 YearVision consists o 1) Economic Vitality, 2)Education, 3) Workorce Housing / Jobs& Housing Balance, 4) TransportationMaintenance & Improvement, 5)

Protection o Natural Resources, and 6)Community Leadership. The statementname was changed to the Napa Chambero Commerce 5 Year Vision and wasadopted by the Board in November 2005.

The Vision has helped us make decisionsabout whether to support issues likethe Wine Denition Ordinance (WDO)revision, ordinances or Vacation Rentals

in both City and County governments, anthe development o the Tourism BusinessImprovement District (TBID) all o thewithin the last 12 months.

Its time again or us to review ourcurrent Vision, and make any changesnecessary or the next ve year Vision.The Board o Directors will be reviewingthese changes in the next quarter anddecide on the revised Vision in our Octobor November Board meetings. Your inpu

is very valuable to us, so I am asking thayou each take time to review the currentVision and give us your eedback aboutanything you think needs to be expandedremoved or changed so we can includethose comments in our review process.

You can view the entire Visionstatement on the Chamber website at:http://www.napachamber.com/ve_year.htmYou can also view policies derived rom thVision that drive our candidate endorsemenprocess on the Chamber website at:http://www.napachamber.com/candidate.htm

Please take the time to answer the

series o surveys that will be sent romnow through August. Thank you orparticipating in this process and helpingyour Board maintain positions thatadvocate or your business in a positiveand practical way.

market conditions. It is knowing when andwhy to cut, how much and when to beginto invest again. For a large corporation, thismight be the norm, as they might have awhole department devoted to the case. For

small businesses these things might be moredicult. Where do YOU go to get help?The Napa Valley College Small Busine

Development Center mayhave the help you need -http://napasbdc.org. Theyhave the ollowing prograthat might help you preventhe panic rom taking holdo your business:

NXLEVELENTREPRENEURIALTRAINING PROGRAMis a practical business

education and enhancemeprogram or seriousentrepreneurs. This hands-on course isdesigned to help small business owners andmanagers advance their critical thinkingskills and hone their business knowledge anentrepreneurial savvy. NxLeveL covers alphases o researching, analyzing, dening,planning and improving your company. Makuse o NxLeveLs winning combinationo education, mentoring and networking to


I am asking that yoeach take time to reiew

the crrent vision andgie s yor feedback

abot anything yo think

needs to be exanded orremoed or changed.

The interesting artof any recession isthe bonce back.

Why do somecomanies do betterthan others dring

this eriod?

SeeCEO on page 7.


4/8


winery, but should have a strong wine tourismpresence.

Visitors to San Francisco mayexperience the best o both worlds - a world-class city that is also just an hour rom world-class winemakers, said Joe DAlessandro,president and CEO o the San FranciscoConvention & Visitors Bureau. We are proudto be part o Great Wine Capitals GlobalNetwork and encourage our members tosubmit their entry or the 2011 Best O WineTourism Awards.

Best O Wine Tourism Awards arepresented or each o the seven categorieson both a regional and international level.The 2011 San Francisco | Napa ValleyBest O Wine Tourism Award winnerswill be announced at an awards ceremonyheld in early Fall 2011. Adjudicated by aninternational panel o respected wine tourismproessionals, the 2011 Global Best Owinners will be announced at the 12th annualgeneral meeting o the Great Wine CapitalsGlobal Network, to be held in Christchurch,New Zealand this November.

To submit your entry online...or the 2011 Best O Wine Tourism

Awards, please go to the Napa ValleyVintners Association website at http://www.napavintners.com/account/home.aspand setup a trade account. Once you havecreated your trade account, or are logged in,you can access the award submission ormand materials. Entries must be submitted byJuly 31, 2010. For more inormation, please

contact: Emilie Wyrick at (707) 968-4225.

About Great Wine Capitals Global Network

Founded in 1999, the Great WineCapitals Global Network is an allianceo nine internationally renowned wineregions - Bordeaux, France; Cape Town,South Arica; Christchurch-South Island,New Zealand; Florence, Italy; Mainz-Rhienhessen, Germany; Mendoza, Argentina;Porto, Portugal; Bilbao-Rioja, Spain andSan Francisco-Napa Valley, USA. Theinternational Best O Wine Tourismawards serves as an industry benchmark

or excellence and recognizes leadingwineries and wine-tourism related businesseswithin each Great Wine Capital that havedistinguished themselves in areas such asinnovation, service and sustainable practices.For more inormation visit,http://www.napachamber.com/http://w ww.greatwinecapitals.com.

WINE TOuRISMcontinued from page 2...

businesses and consumers will have moreaordable choices through exchanges.

The Aordable Care Act givesAmerican amilies more control over theirhealth care by providing greater benets,cost savings and protections, said Secretaryo Health and Human Services KathleenSebelius. With the announcement o the newgrandather rule, were providing the marketstability and fexibility to ensure that amiliesand businesses can make the choices that workbest or them.

While the Aordable Care Act requiresall health plans to provide important newbenets to consumers, under the law,plans that existed on March 23, 2010 areexempt rom some new requirements. Thegrandather rule makes it clear that theseplans can continue to innovate and containcosts by allowing insurers and employersto make routine changes without losinggrandather status. Plans will lose their

grandather status i they choose tosignicantly cut benets or increase out-o-pocket spending or consumers andconsumers in plans that make such changeswill gain new consumer protections.

All health plans whether or not theyare grandathered plans must providecertain benefts to their customers or planyears starting on or ater September 23,2010 including:

No lifetime limits on coverage for allplans;

No rescissions of coverage when peopleget sick and have previously made an

unintentional mistake on their application;and Extension of parents coverage to young

adults under 26 years old; For the vast majority of Americans

who get their health insurance throughemployers, additional benets will beoered, irrespective o whether their planis grandathered, including:

No coverage exclusions for children withpre-existing conditions; and

No restricted annual limits (e.g., annualdollar-amount limits on coverage belowstandards to be set in uture regulations).

The Aordable Care Act positionsconsumers, instead o insurance companies,as decision makers when it comes to theirhealth care, said Assistant Treasury Secretaryor Tax Policy Michael Mundaca. The rulepreserves individuals ability to keep theircurrent plan and provides strong consumerprotections that give Americans more controlover their health insurance choices.

Grandathered health plans will be ableto make routine changes to their policies andmaintain their status. These routine changesinclude cost adjustments to keep pace with

HEALTHcontinued from page 1...

medical infation, adding new benets,making modest adjustments to existingbenets, voluntarily adopting new consumeprotections under the new law, or makingchanges to comply with State or other Federlaws. Premium changes are not taken intoaccount when determining whether or not aplan is grandfathered.

Plans will lose their grandatheredstatus i they choose to make signifcantchanges that reduce benefts or increase

costs to consumers. I a plan loses itsgrandathered status, then consumers inthese plans will gain additional new beneincluding:

Coverage of recommended preventionservices with no cost sharing; and

Patient protections such as access to OBGYNs and pediatricians without a reerrby a separate primary care provider.Details about what routine changes

insurers and employers can make withoulosing their grandathered status, andthe projected impact on large and smallemployer plans and the individual plan

market can be ound at http://www.healthreorm.gov/newsroom/keeping_thehealth_plan_you_have.html

Most o the 133 million Americanswith employer-sponsored health insurancethrough large employers will maintain thecoverage they have today. Additionally, largemployer-based plans already oer most othe comprehensive benets and consumerprotections that the Aordable Care Act wilprovide to all Americans this year such aspreventing rescission o coverage.

The roughly 42 million people insuredthrough small businesses will likely transitio

rom their current plan to one with the newAordable Care Act protections over thenext ew years. Small plans tend to makesubstantial changes to cost sharing, employecontributions, and health insurance issuersmore requently than large plans. To helpsmall businesses aord employee coverage,the Aordable Care Act includes a tax credior up to 35% o their premium contribution

The 17 million people who are coveredthe individual health insurance market, wheswitching o plans and substantial changes icoverage are common, will receive the newprotections o the Aordable Care Act soonrather than later. Roughly 40 percent to twothirds o people in individual market policienormally change plans within a year. In theshort run, individuals whose plan changes ais no longer grandathered will gain access tree preventive services, protections againstrestricted annual limits, and patient protectiosuch as improved access to emergency room

In 2014, small businesses and individuawho purchase insurance on their own will gaccess to the competitive market Exchanges

SeeHEALTHon page 7


5/8

Bed & Breakast AccommodationsCalistoga Wayside InnSusan & Dave DeVries, (707) 942-16551523 Foothill Blvd, CalistogaEmail: [email protected] Website: www.calistogawayside.com

Catering

NapaStyleCindy Crater, (707) 945-12296525 Washington St Ste E1, YountvilleEmail: [email protected] Website: www.napastyle.com

Computers - Design & ConsultantsValley Computer NetworksDerek & Barbara Hall, (707) 355-1240Email: [email protected] Website: www.valcompnet.com

Embroidery707 Embroidery ZoneCarlos Salazar, (707) 252-19273149 Caliornia Blvd Ste D, NapaEmail: [email protected]: www.embzone.com

Event Rentals, Planning & ConsultationsWine, Women & Shoes dbaAmong FriendsKatie Hamilton Shaer, (530) 400-1149Email: [email protected]: www.amongriendsnapa.com

Film & Video ProductionMint LocationsCynthia Osborn, (415) 671-9091

Email: [email protected] Website: www.mintlocations.com

Janitorial ServicesMorenos Express JanitorialJorge Hurtado, (707) 307-9288Email: [email protected] Website: www.myspace.com/Morenos-Janitorial

JewelryCreations By You Fine JewelersBrian Doughty, (707) 252-81313341 Solano Ave, NapaEmail: [email protected]

Website: www.cbyjewelers.comManuacturersWine Country KitchensVictoria Kramer, (707) 252-9463511 Alexis Ct, NapaEmail: [email protected]: www.winecountrykitchens.com

Marketing ConsultantsDigitalWeaversLisa Gottried, (707) 332-2163Email: [email protected] Website: www.digitalweavers.com

WElCOmE nEW mEmbErs!

Massage TherapyE Acupressure TherapyEva Kapsalis, (707) 319-0798100 W American Canyon Rd Ste K-1,American CanyonEmail: [email protected] Website: www.eacupressuretherapy.com

Medical - ClinicsNapa Valley PersonalizedHealthcareKristi Jones, (707) 257-15503010 Beard Rd, NapaWebsite: www.nvpersonalizedhealth.com

Nanny ServicesGrapevine Placement Agency &Traveln TotsMonin MartinZangeneh, (707) 256-3555Email: [email protected] Website: www.gravevineplacementagency.com

Real Estate - BrokersTerra Firma Global PartnersHeidi Rickerd-Rizzo, (800) 681-13611606 Main St Ste 203, NapaEmail: [email protected]: www.terrafrmaglobalpartners.com

RestaurantsFridas Mexican GrillArturo Delgadillo, (707) 252-35751533 Trancas St, NapaEmail: [email protected] Website: www.ridasnapavalley.com

Martini House

Todd Humphries, (707) 963-22331245 Spring Street, St. HelenaEmail: [email protected]: www.martinihouse.com

Retreat CentersMontesol CompanyPete McGee, (707) 942-13735500 Lake County Hwy, CalistogaWebsite: www.hughes.net

Senior ServicesNapa Valley Senior Care, Inc.Francisco Roa, (707) 265-86522541 Vintage St, Napa

ToysThe Napa Valley Toy CompanyRenee Fannin, (707) 259-11891398 First St - Napa Town Center, NapaEmail: [email protected]

For a complete listing of Napa

Chambermembers, updated daily, go to

napachamber.com

Connect with us...NapaChamber

TransportationNapa AirporterJohnny Giri, (707) 252-1900Email: [email protected] Website: www.napaairporter.com

Vacation RentalsBrannan TownhomeSusan & Dave DeVries, (707) 942-1655Brannan St at Lincoln Ave, CalistogaEmail: [email protected] Website: www.brannantownhome.com

Chien Blanc BungalowsSusan & Dave DeVries, (707) 942-16551441 Second St, CalistogaEmail: [email protected] Website: www.chienblanc.com

WineriesLava Vine Winery & TastingRoom

Joseph Cabral, (707) 942-9500965 Silverado Trail, CalistogaEmail: [email protected]: www.lavavine.com

PahlmeyerJayson Pahlmeyer, (707) 255-2321811 St Helena Hwy S Ste 202, St. HelenaEmail: [email protected]: www.pahlmeyer.com

Toolbox Wine CompanyKatie Hamilton Shaer, (707) 257-67961021 McKinstry St, NapaEmail: [email protected]

Website: www.toolboxwineco.com

Renew your resources...

by using the NapaChambers

Green Business

Directoryonline at napachamber.com

Your Napa ChamberSupporting A Sustainable Future



6/8


pROvIDING NETWORKING OppORTuNITIES

After-Hours MIXER atArtesa Winery

The ater-hours MIXER at Chamber member Artesa Winery was ahuge success with over 200 business people networking, learning about newbusiness opportunities and socializing. Located high above the Carnerosregion next to Milliken Peak, the views are just as spectacular as the winesand welcome.

PLAN AHEAD: Dont miss the third-Thursday Ater-Hours MIXERon August 19 at the un and educational venue o Napa Fireghters Museumat 1201 Main Street in Napa!

s

Artesa Hospitality DirectorLinda Champagne welcomesover 200 attendees to themixer!

Artesa Winery invited 10Chamber Members to share

their edibles at the mixer!

s

L-R New member Joe Fulford fromWaddell & Reed; Ryan Grant and wifSarah from Elypsis, Inc.

s

View from Artesa Winery - we couldnt resist pulishing this shot of our amazing Carneros regio

s

mEmbEr bEnEFit bullEtin

Now available...

AuDIO & vIDEO IN YOuRCHAMBERDIRECTORY LISTING!

The Napa Chamber understands the trending opportunitiesfor marketing your business and we want to make sureyou have access to these marketing advantages byconnecting your Business Directory Listing to your videoand audio messaging.

Visit http://www.napachamber.com/ or more inormations

Ad Space Now Available!in Napa Valleys Most in DemandCity Guide & Business Directory

Opportunity Contact:Dana JohnsonCell: 707.322.3403Email: [email protected]

Published to supportour local economyand encourage the use

of member services;thousands of books willbe distributed throughoutthe County.

The entire publicationis available online ANDnew this year, a VPSmartphone App forboth iPhone and Droidplatforms!


7/8

WE FOCus On businEss

Twin Pine Casino & Hotel can beound one mile south o Middletown and15 miles north o Calistoga on Highway29. It is owned and operated by theMiddletown Rancheria o Pomo Indianso Caliornia. Rick Howard has been theGeneral Manager or 18 months and hasoverseen the exciting opening o theirnew 60-room hotel. Twin Pine Casinohas been in operation or 15 years and inNovember o this year will celebrate its

16th anniversary.The Casino was ullyrenovated in 2008and the new hotelopened in March o2009.

Twin Pine isa major economicengine orMiddletown andCalistoga area,employing 260

Chamber Member Spotlight:

people and hosting many attractions andevents which draw visitors and tourists tothe community. As a community partnerthe Tribe and Casino are quietly involved inphilanthropic and charitable activities bothin their local and extended communities.

As the northern gateway to Napasworld-class wine country, the new state-o-the-art acility was designed with a winecountry moti. Its unique and delightulturn-o-the-century winery theme has been

very well received. Thecasino is Caliorniasnewest with over92,000 square eeto guest space andis open 24 hours aday, 7 days a week.This summer is jam-packed with tantalizingpromotions; the Fourtho July promotion is a$16,000.00 give-away


SeeSPOTLIGHTnext page

over the course o the day, $1,000.00 perday in August and on Labor Day guestshave the opportunity to win a new HarleyDavidson motorcycle.

General Manager Howard is startingto incorporate social media outlets in hismarketing plan, so you can now ollowTwin Pine on Facebook and on the web.The web is working well or him andenhancements are being added to their wesite requently.

In addition to state-o-the-art gamingTwin Pine provides elegant dining inits new Manzanita Restaurant, and theull-service smoke-ree Grapevine Bar &

take your business to the NEXT LEVEL osuccess!

The Rx or Business is perormedby a highly experienced team o SBDCconsultants. They will conduct a review oyour business, including on-site interviewsand observations. Ater the review, the leadconsultant will prepare a written report with

recommendations to improve the operatingeciency o your enterprise. On-on-onecounseling is then available at no charge tohelp you implement any new strategies orrecommendations.

Another stop might be checking in withone o the SCORE Counselors to SmallBusiness. Business counseling by seasonedexecutives provided ree o charge to smallbusiness owners and budding entrepreneurs.For appointments contact the NapaChamber oce at (707) 226-7455.

Increasing your knowledge will helpyou weather the economic storms and reap

the benets o the upswing to come!

CEOcontinued from page 3...

HEALTHcontinued from page 4...

These Exchanges will oer individuals andworkers in small businesses with a muchgreater choice o plans at more aordablerates the same choice as members oCongress. In act, the Congressional BudgetOce (CBO) has estimated that, on anapples-to-apples basis, premiums will be 14-20 percent lower than they would be under

current law in 2016 due to competition, lowerinsurance overhead, and increased poolingand purchasing power. Small businessesalso will have more aordable options.CBO has estimated that a amily policy orsmall businesses would be available in the

Exchanges at a premium that is $4,000 lowethan under current law in 2016.

These reduced premiums do not takeinto account the tax credits available to smabusinesses and middle class amilies to helmake insurance aordable. These additionnew choices and cost savings may urtherlower the likelihood that small businesses

workers will remain in grandathered healthplans. Consumers insured through largeemployers are more likely to remain ingrandathered plans in 2014 and beyond.

A fact sheet about the regulation can be found at:http://www.healthreorm.gov/newsroom/keeping_the_health_plan_you_have.html

Read the Questions and Answers at:http://www.healthreorm.gov/about/grandathering.html

You can view the regulation at:http://www.ederalregister.gov/OFRUpload/OFRData/2010-14488_PI.pd

Consumer Focused Website at:http://www.healthcare.govM

ORE

INFO

MEMBERS ONLY BENEFIT:Did You Know?...

Your Napa Chamber publishesyour press releases in NapaBusiness Focus? Check it outat www.napachamber.com

Twin pine Hotel & Casino

Dining in the Manzanita Restaurant

Hotel & Casino Entry


8/8

Upcoming Events... maximize your networking!

August 8, 2010

First FridayBusiness

Development LunchCompadres Rio Grill

505 Lincoln Ave. Napa

$30 Members;$35 Prospective Members

11:30 a.m. to 1:00 p.m.

Sponsored by

Umpqua Bank

For more information call707.226.7455 or visit our

website and registerfor events online atnapachamber.com

July 21, 2010

Wake Up YourBusiness

WednesdaySuccession Planning

Napa Chamber Boardroom7:30 a.m. to 9:30 a.m.

Ensuring your

Success


SpOTLIGHTcontinued from previous page...

August 19, 2010

After-Hours

MIXERNapa Firefghters

Museum

1200 Main Street,Napa

5:30 p.m. to 7:00 p.m.

Bring plenty ofbusiness cards!

A great advertising

oortunity for your business

Ads are now available

in the Napa ChambersCOMMERCE newsletter

Contact Katherine Zimmer formore information at

707.254.1147 [email protected]

NEWFORMAT!

NApA CHAMBER 2010 OFFICERSRandy Martinsen, Chairman of the Board .................... Accelerated Marketing Group

Ryan Gregory, Chair-elect..................................... Riechers & Spence Associates, Inc.

Debra Dommen, Vice-Chair Advocacy ..........................Winegrowers o Napa County

Kent Kuhlmann, Vice-Chair Resources ........................ Kuhlmann Associates FinanciaCherie Knox, Treasurer..............................................................Redwood Credit Union

Mike Silvas, Immediate Past-Chair....................................Wine Country Fine Properties

M I S S I O NAs the membership organization forbusiness, we promote our communityseconomic vitality and quality of lifethrough leadership development,advocacy, facilitation and education.

BENEFIT from being amember of the NaaChamber of Commerce

For membership information call

Sherrell Harper at 707.257.4598

or Rebecca Johnson at 707.254.1142

Creating a Strong Local Economy

Promoting the Community

Providing Networking Opportunities

Supporting a Sustainable Future

Representing Business to Government Engaging in Political Action

COMMERCEeditorial is exclusively produced bythe Napa Chamber o Commerce,

1556 First Street, Napa, CA 94559. 707.226.7455

EDITOR: Katherine ZimmerPlease email submissions [email protected]

NApA CHAMBER STAFFLisa Batto, ACE, President/CEO, 707.226.7455, [email protected]

Katherine Zimmer, VP Marketing & Communications, 707.254.1147, [email protected]

Sherrell Harper, Membership, 707.257.4598, [email protected]

Rebecca Johnson, Membership, 707.254.1142, [email protected]

Jayson Johnson, Creative Manager, 707.254.1144, [email protected]

Paula Wick, Customer Service, 707.226.7455, [email protected]

Lynn Page, Sr. Administrator / Event Specialist, 707.254.1145, [email protected]

Christine Sullivan,Administrative Assistant, 707.254.1143, [email protected]

Caryl Chakerian, Communications, 707.738.6053, [email protected]

NApA CHAMBER BOARD OF DIRECTORSDean Bowen, Net-Flow Corporation; John Cardinale, State Farm Insurance; LindaChampagne, Artesa Winery; Sandra Elles, Napa County Farm Bureau; Ken Frank,La Toque; Pamela Gleeson, Santen Inc.; Clay Gregory, The Napa Valley DestinationCouncil; Cathy DAngelo Holmes, Coldwell Banker Commercial; Stanton Lawson, SequoiaSenior Solutions; Bill Lockhart, Edward Jones; Kara Long, Tugboat, Inc.; Barry Martin,City o Napa; Kevin Massie, Napa Ford Lincoln Mercury; Sherry McKillop, Follow YourCompass; Shawn Milburn, Napa Valley Marriott Hotel & Spa; Dennis Pedisich, NapaCommunity Bank; Jaime Penaherrera, Queen o the Valley Hospital Foundation; RichardRybicki, Rybicki & Associates; Don Shindle, Westin Verasa Napa; Brenda Speth, NapaValley Register; Patrick Sweeney, Napa Valley Unifed School District; Kevin Teague,Holme Teague Roche Anglin LLP; Toni Renee Vierra, Vierra Environmental Consulting;Jay Williamson, Williamson and Company.HONORARY DIRECTOR: Julian Weidler, Retired.

Lounge oers live musical entertainment,ree comedy shows on selected nights,large and plentiul fat-screen monitorsor viewing your avorite sports eventsor concerts, and a large variety o wines,beers and spirits. There is even a uniquewine-tasting room that showcases the

very best o Caliornias world-renownedwines, most o which are grown andproduced virtually in Twin Pines backyard.

The adjoining 60-room hoteleatures smoke-ree, spacious luxuryaccommodations. Its convenience toNapa and Lake County, in addition toits easy accessibility to Sonoma and

Mendocino Counties and the beautiulnorthern Caliornia coast, make it theperect location. Whether its a weekendexcursion to world-amous wine countryor a week-long vacation with amily,Lake County and the surroundingarea oer an astounding variety ooutdoor choiceschampionship gol,boating on Clear Lake (Caliornias

largest reshwater lake), tournament-level shing, horseback riding, hiking,camping, bicycling through plentiulvineyards and rolling hills, kayaking,beachcombing, and more.

For more inormation on hotelavailability and current promotions go toTwin Pine Casino & Hotel.

Documents

July 2010 COMMERCE