e-EDUCATION

Education in the Web 2.0 Era

Final Presentation

Khang, Vinay, Jacque, Tomas & Santi

Introduction

Classroom Education

Distance Learning

e-Learning

e-Education

CHANGING LANDSCAPE

• More universities (both public & private) opening up to the idea of E-content

• Consumers are more willing than ever to learn from non-traditional sources

• ‘Education’ is one of the top market segments expected to grow rapidly from Web 2.0 and Mobile perspective

• Giants such as ‘Apple’ is focusing on sealing its position through iPad, iBooks and iBooks Author offerings

• Governments showing interest in technology aided education

PARADIGM SHIFT

Technology

Internet Speed: 35MBps

Great Cloud Computing

Infrastructure

Video Streaming

iPad/Tablet

Tools

Self-authoring/teaching tools

• School students

• College graduates

• Professionals • Enthusiasts

OTHER STAKEHOLDERS

Training Academies | Authors | Publishers | Certification bodies

e-Education Platform and its Implications

Business Models

e-EDUCATION

Paid Subscriptions Open & Free

i. Access to entire website

ii. Buy specific courses

• Varied access levels• Monthly/Half-

yearly/yearly subscriptions

• Institutional buy package

• Distribution through Youtube, Vimeo etc

• Distribution through dedicated portals

• Funded by philanthropic funds

Business Issues

e-EDUCATION

Paid Subscriptions Open & Free

• Pricing – Profitability

• Scalability • Credibility • Relevance

• Sustainability • Conflict of

Interest • Credibility

• University/graduate/PhD StudentsCustomers

• Education degree/diploma/certificate

• Classroom lectures, Laboratory learning

Product• Discussions – Teacher talks more• Learning Process – Whole class

participation• Emphasis – more on What, not How• Teacher’s role – Authority• Location – Classroom/School• Lesson Structure – Teacher-

dictatedBusiness Process

Part

icip

an

ts FacultyColleges and UniversitiesEducation board

Info

rmati

on Student

informationCurriculumRelevant coursesUni Knowledge path for degrees

Tech

nolo

gy University

information systemInstructional systemsMultimedia

WCA: Traditional Learning

• Anyone who:• Has internet access• Eager to learnCustomers

• Online certifications/degrees• Online classes/courses through web portalsProduct

• Discussions – Students talk as much• Learning Process – In groups or

individual• Emphasis – more How, less What• Teacher’s role – Directs to the info• Location – No fixed location• Lesson Structure – Group-dictated

Business Process

Part

icip

an

ts Course LecturersSystem designersWebsite developersWeb administrators

Info

rmati

on Student

informationOnline CoursesKnowledge path is determined by student

Tech

nolo

gy Web-based

technologiesCommunication technologies (blogs, wikis, DBs)

CAAEPSS

WCA: e-Education

Competitive RivalryMedium - High

Threat of Substitute Products

Medium - High

Threats of New Entrants

Medium - High

Bargaining Power of Suppliers

Low-Medium

Bargaining Power of BuyersMedium – High

(IT)Low – Medium

(niche)

e-Education : Porter’s 5

Forces Analysiso Lack of

academic network

o Content scalability

o Establishment of reputation

o Young marketo Young demand

o Classroom education

o Training institutions

o Private tutoring

o Low (Niche subjects)

o Medium/High (IT, Design)

Evolution

Timeline

Market Landscape

Location

Unique Visits

e-Education on Policy

Affected Players

Focus on

Policy e-Education

Quality

Educators Developers

Access

StudentsNGOs, Private Players

Conclusion

“e-Education should not be viewed as just a product, an identifiable artifact of learning objectives, contents and

interactions. e-Education as a product is of uncertain value until it is deployed in a context that includes its users, technical & organizational attributes ” ~ Dr. John Eklund, 2003