ELG30605 Intake March 2015

Lecturer : Mr. GopiGhantan Mylvaganam

Pastry Industry

Mr. Au Meng Kit Founder of Ming Xiang Tai

( Penang )

Mr. Alvin Loke Founder of Asian Siew Pao

( Seremban )

ASIAN SIEW PAOFounder : Mr. Alwin’s Wife

It started out as his wife’s hobby. The shop was opened in year1998.

HISTORICAL BACKGROUND

SIEW PAO( CHICKEN AND PORK FLAVOR )

EGG TART( FILLED WITH EGG CUSTARD AND BAKED)

MENU( COMES WITH VARIATION OF CHOICES)

SEREMBAN CAKEY SIEW PAO

COMPETITOR 1

ZVIEW OF THE SHOP

NEWS REPORT WRITTEN JOURNALIST

SEREMBAN EMPAYAR SIEW PAO

COMPETITOR 2

SIEW BAO TOWN CONSISTS SEA FOOD RESTAURANT

ESTIMATED PRODUCES THOUSAND SIEW PAO PER DAY

KEE MEI SIEW PAO

COMPETITOR 3

ACHIEVEMENT

• RECOGNITION TOP 3 FOR THREE CONSECUTIVE YEARS IN TRIPADVISOR APP

• CUSTOMER LOYALTY HAS MANY REGULAR CUSTOMERS THAT HAVE BEEN COMING FOR YEARS

RECOMMENDATION

PROVIDE SEATING OPEN BRANCHES

FIX AIRCONDITIONING REDUCE PRICING

USE DIFFERENT METHODS

MING XIANG TAIFOUNDER : AU MENG KIT

HISTORICAL BACKGROUND

HISTORICAL BACKGROUNDIS INSPIRED BY OWNER’S GRANDMOTHER WHO USED TO

SELL EGG TARTS ON HER TRISHAW. OPENED IN 2002

PASTRY AVAILABLE AT THE SHOP• SIEW PAO• EGG TART• PANDAN LOTUS PASTRY• SALTED EGG PASTRY• GLUTINOUS COCONUT PUFF• CRISPHY YAM PUFF

48 LAYERS EGG TART

SALTED EGG PASTRYSALTED EGG PASTRY

Six Prosperity Pastries

Salted Egg with Custard

Pidan with Coconut Jam

Chicken Floss with Lotus Paste Glutinous Rice with Coconut

Pineapple with Mango Cube Peanut with Peanut Butter Paste

OUR GROUP LEADER, THERESA TRIED TO MAKE THE EGG TART

OUR FRIEND LETTITIA WAS TRYING TO ADD THE COCONUT SANTAN AS A TOPPING

OUR GROUP LEADER AGAIN TO ADD THE EGG YORK ON THE PANDAN LOTUS PASTRY

COMPETITOR 1

Ghee Hiang

Tau Sar P'neah

COMPETITOR 2

Him Heang

ZEXAMPLES OF PASTRY PACKAGING

COMPETITOR 3

Leong Chee Kee

ACHIEVEMENT

• RECOGNITION MANY PEOPLE IN PENANG WILL KNOW ABOUT THEM

• PERSONAL SATISFACTION OWNER GETS TO PURSUE HIS PASSION AND EARN A LIVING IN HIS OWN WAY

RECOMMENDATION

RECOMMENDATION

• REDUCE PRICE OF THE PRODUCTS

• INCREASE PRODUCT VARIETY

CONCLUSION

CONCLUSION

BOTH OWNERS HAVE DIFFERENT PHILOSOPHIES IN RUNNING A BUSINESS, WHICH AFFECTS THE OUTCOMES OF BOTH BUSINESSES

GROUP MEMBERS

Theresa Thia Lettitia Lois

Ng Chuan Kai Teoh Zi Wei Tan Yan Jie

Tang Fu Hong Ng Ji Yan

END