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It’s all about learning! Applying theories of learning technology designs to corporate communication Annika Wiklund-Engblom Åbo Akademi University, MediaCity Paper presentation at EUCO 2014 14th International and interdisciplinary Conference of the Research Cooperation European Cultures in Business and Corporate Communication; Cross Media Challenges in Corporate Communication October 23-25, 2014, Turku, Finland

Euco 2014 presentation by Annika Wiklund-Engblom

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A study on corporate e-learning with the perspective of self-regulated learning versus design.

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Page 1: Euco 2014 presentation by Annika Wiklund-Engblom

It’s all about learning! Applying theories of learning technology

designs to corporate communication

Annika Wiklund-EngblomÅbo Akademi University, MediaCity

Paper presentation at EUCO 2014 14th International and interdisciplinary Conference of the Research Cooperation European Cultures in

Business and Corporate Communication; Cross Media Challenges in Corporate Communication

October 23-25, 2014, Turku, Finland

Page 2: Euco 2014 presentation by Annika Wiklund-Engblom

How can learning design support self-regulated learning?

Page 3: Euco 2014 presentation by Annika Wiklund-Engblom

Design vs. Learning:How does the design of the e-learning course influence participants’ self-regulated learning actions and intentions?

Page 4: Euco 2014 presentation by Annika Wiklund-Engblom

Learning design affordances & SRL dynamics

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Self-regulated learning

Learners exercising agency over their learning process by consciously monitoring their cognition, affect and motivation, behaviour, and context.

(Azevedo et al., 2013; Pintrich, 2005; Zimmerman, 1989, 2005)

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Reciprocal relation between learner and environment

(Zimmerman, 1989, 2005)

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Continuum of Affect and Cognition

(Fleckenstein, 1992, p. 449)

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Cyclical phases of self-regulation

(Zimmerman, 1989, 2005)

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Factors of self-regulated learning to be exlored

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Research methods

Page 12: Euco 2014 presentation by Annika Wiklund-Engblom

Research methods

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Analysis – mixed methods & triangulation

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Research question 1:

What are the observable differences in how participants, subjected to the two course iterations, take actions for learning and manage the course?

• Instruction-directed navigating

• Self-directed manipulating

• Feedback-directed exploring

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Research question 2:

Why are participants choosing content and managing the context?

Page 16: Euco 2014 presentation by Annika Wiklund-Engblom

Research question 2:How are participants choosing content and managing the context?

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Research question 3:

Which kinds of cognitive learning strategies are participants using in their course work?

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Research question 4:

How is the design of the course influencing participants’ cognitive learning approach?

• Memorisation for achievement

• Comprehension for application

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Research question 5:

What are the contextual triggers and inhibitors of positive emotions?

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Research question 5:

What are the contextual triggers of negative emotions?

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Four levels of emotionaltriggers

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Design to create a positive learning experience

• Novelty, curiosity, and excitement

• Autonomy and freedom

• Interest and activation

• Flexibility and individualisation

Page 26: Euco 2014 presentation by Annika Wiklund-Engblom

Design guidelines for corporate e-learning

• Real life relevance

• Rethinking assessment goals

• Socio-cultural connectivism for learning

• Feedback, flexibility, functionality, fun, and freedom

Page 27: Euco 2014 presentation by Annika Wiklund-Engblom

Thank You!

[email protected]: awengblomSkype: annikawe