Evaluation Q2

How effective is the combination of your main

product and ancillary texts?

Ancillary Texts - Digipak

I created a digipak as one of my ancillary texts. It consists of two disks, one regular and the other a deluxe

video edition, a front cover, two inside panels, a spine and a back cover containing the album tracklist. I

followed conventions when putting together the digipak, and established a ‘house style’ for my products to work

together as a promotional package.

Ancillary Texts - Magazine Advert

I created a promotional

magazine advert for my artist’s album. I

followed conventions for this product,

including conventional

features, such as: album name, artist’s name, main image of

artist (same as on digipak front cover),

release date, included singles, artist’s website,

record label’s logo, reviews, and where the album will be available from.

Main Product – Music VideoKate Nash – Foundations

(Acoustic Version)

My main product (music video) revolves around the concept of an unstable relationship. It is set to ‘Foundations’ which acts as the name of the album, as well as being the main single on the

digipak. Although there is quite a quirky, unique style to my video, I followed conventional features of music videos in

relation to genre, cinematography, editing and mise-en-scene, in order for my product to look professional and realistic. There is continuity between my main product and my ancillary texts, e.g. I included some of the props from the video (lemons and

balloons) on my digipak, established a colour scheme throughout, used similar mise-en-scene, etc.

Effective or not?I feel the strongest/most effective part of my promotional package is my ancillary texts. I have more experience with

working on still media and computer programs, such as Photoshop, due to the construction process of my AS coursework products last year. Due to this I felt more

comfortable with experimenting and being more creative with my ancillary texts. However, I do believe my main product

works well with my ancillary texts to create an effective promotional package which has a cohesive style. In this way, I think each product complements the others to enhance one another’s effectiveness and appeal to my target audience.The main things I had to consider when constructing my

promotional package in order for each product to be effective and for there to be continuity are…

• An established colour scheme

• Artist name & album name• Fonts• Style of presentation• Reflects indie genre

• Mise-en-scene, e.g. props & outfits

• Imagery• Concept• Same actress as artist in

every product• What record label will my

artist be signed to

Peer Feedback“How effective do you find the combination of my

main product and ancillary texts to be as a promotional package?”Kayleigh – 18

years old:“The products work well together and show continuity through the colour scheme and style used. They all also link to the indie genre really well”

Emily – 17 years old:“I think they are effective as a promotional package. The images used on the digipak and magazine ad link back to the video which is cohesive. I also think you followed the conventions of the indie genre and it’s clear in all the products”

Jack – 17 years old:“Each product matches the others and there is clear continuity between them. There’s a similar theme which is shown through the props, costumes, fonts, etc. you’ve used”

Ben – 18 years old:“You have a cohesive style throughout the products which is effective and each product complements the others, helping to promote the actual album to audiences effectively”