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EVENT PLANNING OF
CHANEL CRUISE SHOW 2017
A GROUP PROJECT REPORT
Submitted by
BSC-PLY-MGT 15-1 _ GROUP
In partial fulfilment for the award of the degree
Of
BSC (Hons) BUSINESS MANAGEMENT
In
PLYMOUTH UNIVERSITY, UK
FRONT OFFICE MANAGEMENT
PU HOS 1207
Submitted on: 9th of March 2016
Submitted to: Mr Ranagana Withnarachchi
NATIONAL SCHOOL OF BUSINESS MANAGEMENT
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GROUP MEMBERS LIST
BSC PLY-MGT 15.1- 139 Mr. Sachin Abyekoon …………………………..
BSC PLY-MGT 15.1-152 Miss. Shanika Dilrukshi .………………………….
BSC PLY-MGT 15.1- 177 Miss. Avisha Senevirathne ……………………..........
BSC PLY-MGT 15.1- 178 Miss. Sachini Uduge …………………………..
BSC PLY-MGT 15.1- 203 Miss Ugeema De Silva …………………………..
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ACKNOWLADGEMENT
The performing and this presenting report of the assignment would not have been possible
without the support and contribution of the group members. We would like to extend our
sincere thank to our module leader Mr Ranagana Withnarachchi, lecturer of National School
of Business Management for the helpful guidance and constant supervision and support
throughout.
We would also like to thank the course material, website, articles, books and other sources for
providing us necessary information regarding the module selected to talk about. We would like
to express our appreciation headed for our parents for their generous support and inspiration
which helped us a lot in completion of this assignment
Our appreciations and gratefulness also go to our colleague and team mates itself in developing
the project and people who have eagerly assisted us with their capabilities and skills.
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EXCUTIVE SUMMARY
As an event organizing company S4U forming an event together with Karl Lagerfeld. The
report consist about event planning of Chanel cruise show 2017 in Colombo Sri Lankan.
Chapter two is about introduction to the company and to Chanel Fashion Company, including
history of the company and products their made. Apart of that chapter indicated profile of Karl
Lagerfeld. Report be made up of Cruise show and its history. For further understanding report
has given about Chanel cruise show 2015/16. Chapter three contain action plan of the event.
Each period describe of studying about hosting country to the day before the show schedule
of the event. However the company organize show, it should be specific to certain audience.
In case of that chapter four presenting the target audience of the show. Marketing plan is the
key role to an event. Chapter five categorize into the objective of marketing and how the event
promote to audience. Though the event planned and promoted further stages would be done
by sponsorships. Therefore the chapter six distributed importance of sponsoring, how the
company seek sponsors and benefits sponsors get from the event. Additionally chapter
indicated supporting sponsors such as financial, in kind, location, media, labour and signature.
For further clarified given by sponsorship hierarchy for Chanel cruise show 2017.
GROUP MEMBERS LIST
BSC PLY-MGT 15.1- 139
BSC PLY-MGT 15.1-152
BSC PLY-MGT 15.1- 177
BSC PLY-MGT 15.1- 178
BSC PLY-MGT 15.1- 203
Mr. Sachin Abyekoon
Miss. Shanika Dilrukshi
Miss. Avisha Senevirathne
Miss. Sachini Uduge
Miss Ugeema De Silva
…………………………..
.………………………….
……………………..........
…………………………..
…………………………..
ACKNOWLADGEMENT
The performing and this presenting report of the assignment would not have been possible
without the support and contribution of the group members. We would like to extend our sincere
thanks to our module leader Mr Ranagana Withnarachchi, lecturer of National School of
Business Management for the helpful guidance and constant supervision and support
throughout.
We would also like to thank the course material, website, articles, books and other sources for
providing us necessary information regarding the module selected to talk about. We would like
to express our appreciation headed for our parents for their generous support and inspiration
which helped us a lot in completion of this assignment
Our appreciations and gratefulness also go to our colleague and team mates itself in developing
the project, making up with videos and photo shoots and helping in everything related with all
their capabilities and skills.
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CONTENTS
1 Excecutive Summary .......................................................................................................... 4
2 Introduction ......................................................................................................................... 5
Introduction To Our Company ...................................................................................... 5
Team Sprig4u .............................................................................................................. 6
Introduction To Chanel Fashion Company ................................................................... 8
2.3.1 History Of Chanel ................................................................................................. 9
Introduction To Karl Lagerfeld .....................................................................................10
Introduction To The Event ...........................................................................................11
History Of The Event ...................................................................................................11
2.6.1 Chanel Cruise Show 2015/16 ..............................................................................11
3 Host Of Cruise Show 2017 .................................................................................................20
Why Choosed Sri Lanka For Chanel Cruise Show 2017? ...........................................20
Why Colombo For Chanel Cruise Show 2017? ...........................................................22
3 Action Plan Of Chanel Cruise Show 2017 ..........................................................................23
4 Organizational Structure Of Chanel Cruise Show 2017 ......................................................26
5 Human Resource Plan Of Chanel Cruise Show 2017 ........................................................27
6 Theme & Design Of Chanel Cruise Show 2017 .................................................................30
Event Information ........................................................................................................30
The Cruise Show ........................................................................................................30
The Street Meet ..........................................................................................................32
The After Party ............................................................................................................33
Sri Lankan Airlines New Uniform Launch ....................................................................34
7 Stakeholders Of The Chanel Cruise Show 2017 ................................................................36
Event Organizers ........................................................................................................36
Sponsoring Stakeholders ............................................................................................36
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Media Stakeholders ....................................................................................................37
Spectator Stakeholders ...............................................................................................37
Volunteering Stakeholders ..........................................................................................38
Co Workers .................................................................................................................38
8 Target Audience Of Chanel Cruise Show 2017 ..................................................................39
Why This Target Audience Will Attend ........................................................................39
9 Marketing Plan For Chanel Cruise Show 2017 ...................................................................40
The Objective Of Marketing ........................................................................................40
Logo ...........................................................................................................................41
Webpages ..................................................................................................................41
Use Of Social Media ...................................................................................................42
Print Media Used ........................................................................................................44
Use Of Posters And Banners ......................................................................................45
Broadcasting Media ....................................................................................................46
Electronic Media .........................................................................................................46
Other Ways Used........................................................................................................47
10 Sponsorships To Chanel Cruise Show 2017 ..................................................................48
Why Will They Sponsor? .............................................................................................48
Seekinig Sponsors ......................................................................................................48
Sponsors Supporting Chanel Cruise Show 2017 ........................................................49
10.3.1 Financial Sponsors ..............................................................................................49
10.3.2 In Kind Sponsors .................................................................................................50
10.3.3 Location Sponsor .................................................................................................50
10.3.4 Media Sponsor .....................................................................................................51
10.3.5 Labour Sponsors .................................................................................................52
10.3.6 Signature Sponsor - Sri Lankan Airlines (Gold Sponsor) ......................................53
Sponsorship Hierachy .................................................................................................53
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11 Logistics For Chanel Cruise Show 2017 .........................................................................54
Air Travel Used ...........................................................................................................54
Ground Transportation Used .......................................................................................54
Entering The Venue ....................................................................................................54
Volunteer Management ...............................................................................................55
Venue Room Selection ...............................................................................................55
Pre-Event Arrangements.............................................................................................56
Signage Requirements ...............................................................................................56
12 Benefits From Chanel Cruise Show 2017 .......................................................................57
Objectivie Of Holding Chanel Cruise Show 2017 In Sri Lanka ....................................57
Chanel Cruise Show Help Out In Developing Sri Lanka? ............................................57
Benefits For Sponsors ................................................................................................57
Benefits To The Host Bodies .....................................................................................58
Benefits To The Venue ..............................................................................................58
Benefits For Other Stakeholders ................................................................................58
13 Check-List For Chanel Cruise Show 2017 ......................................................................59
14 Conclusion .....................................................................................................................60
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1 EXCECUTIVE SUMMARY
This report was commissioned to report on organizing an event. Sprig4U together with Karl
Lagerfeld to organize Chanel Cruise Show 2017. Because Sri Lankan dressing sense is very
Unique with a heavy cultural and a traditional touch.
This will be held in May 5th, 6th & 7th 2017 at BMICH Colombo and cinnamon grand hotel. This
event is divided into further sub events as “Cruise Show”, “Street Walk”, “After Party” & Sri
Lankan Air Line Uniform Launch.
This will be organized by a good organizing team in Sri Lanka Spring for you. Chanel as an
international Fashion house it has a target market from a very reputed and a respected
background. So having an international event in Sri Lanka with such a target audience is a
great opportunity to this booming country.
To make this event a success we have built our action plan which starts up with the organizing
18 months prior to the event. According to this action plan we have developed out
organizational structure followed by a human resource plan to proceed with the event. Our
organizing committee is composed of 100 members with 150 co-workers divided into several
important committees to make the organizing process easy and achievable.
We also have a studied about our stake holder parties and the ways we can keep them
satisfied. The most important planning is about the sponsorship. We have pitched and
determined our in-kind sponsors, Location Sponsors, Labour Sponsors, media Sponsors and
main Financial Sponsors (vogue magazine & standard Charted bank). Our Signature sponsor
who is financing this event is Sri Lankan Airlines who receive massive benefits in exchange
to the support they provide.
On the other hand a very clear and a direct marketing plan has been executed through all
sort of popular media to promote the Cruise Show and reach the target market easily. Moving
on to the logistics plan it is comprised of providing all the main hospitality services of
accommodation and transportation to the invitees and guests of the Cruise Show which is
supported by Sri Lankan Airlines & Cinnamon Hotel Chain.
On the event day for the organizing to be effective we have made a check list to maintain all
the organizing tasks up to a standard.
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2 INTRODUCTION
INTRODUCTION TO OUR
COMPANY
“SPRIG4U” is an events organizing company
consists of five directors which the company
name denotes from. The sprig literary means
to be a small branch of a tree. The idea that we
emphasize is: Though we are just a branch in
the tree called events market, the small sprig
of us can make a huge impact on the market.
We are ensured to organize creative, sophisticated, innovative, and cut edge events. With
over the experience we’ve developed a rich knowledge of understanding of the event, art
of hospitality worlds; resulting our reputation creating unforgettable events.
As a company we are storytellers, believing that the experience of the event can have a
major impact on guests, it is our mission to ensure each and every event is thoughtfully
produced and curated to create a moment that forges lifelong impressions.
STRATEGY IDEATION DESIGN DEVELOPMENT ACTIVATION
We strategize, conceptualize, curate, design and develop all concepts to produce
extraordinary results. Our expertise include; international events, conferences, product
launches, brand activations, fashion shows, company retreats, major public events,
concerts, social gatherings, private dinners, galas and fundraisers, weddings, proposals,
art exhibitions and unique and custom experiences.
We are committed to providing our clients with the strongest foundation for their success,
our insight into our clients’ needs and requirements, together with our commitment to the
best hospitality guarantees that we always bring visions to life in a way that surpasses all
expectations.
SPR G4U
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TEAM SPRIG4U
At SPRIG4U, our team is comprised of some of the most skilled and talented people in
the industry: each with a unique background and area of expertise. What makes our team
so successful is their ability to not only thrive within their own roles, but to also be
experienced and passionate event managers, planners and producers.
Our team have a mutual sharing of the initials of both Company name and our own
names. SPRIG 4 represents the 4 names begins with “S” SACHINI, SACHIN, SHANIKA,
SHAVINDRI & U – UGEEMA which makes SPRIG4U unique than other event organizers.
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INTRODUCTION TO CHANEL FASHION COMPANY
Chanel has been guaranteed reputed fashion Company through its elegant style and
superior quality products.
The company's Headquarter is in New York and corporates many of the business
functions of Fashion, Watch and Fine Jewelry, and Fragrance and Beauté businesses.
All these functions depends on Merchandising, Marketing, Advertising, Public Relations,
Store Design, Sales, Finance, Legal, and Human Resources departments.
Chanel S.A. functions worldwide through 310 Chanel boutiques, which are operating in
Asia (94), Europe (70), Middle East (10), North America (128), South America (2) and
Oceania (6)
Usually the shops are located in department stores, high streets, shopping districts, and
inside airports.
Logotype
The Chanel use three logotypes for each products. Along with them
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2.3.1 HISTORY OF CHANEL
In 1909 Gabrielle Chanel
(Coco Chanel) opened a
millinery shop in Males
herbs. In 1910 she did her
first independent millinery
shop as Chanel Modes.
After European fashion was
affected by the First World
War, Chanel had opened a
large dress shop with
flannel blazers, straight-line
skirts of linen, sailor
blouses, long sweaters
made of jersey fabric, and skirt-and-jacket suits.
In 1921 Coco Chanel decided to create perfume along with the Ernest Beaux and named
as perfume No.5. It formed opportunity to build popularity of the perfume prompted the
House of Chanel to offer it for retail sale in 1922. Meanwhile, Coco Chanel operated a
successful fashion studio near the Louvre museum in Paris.
In 1980, Alain Wertheimer’s successful work Chanel opened up more than 40 boutiques
worldwide. However, those shops sold $200-per-ounce perfume and $225 ballerina
slippers to $11,000 dresses and $2,000 leather handbags. In 1990 the company
expanded into new product lines with watches retailing for $7,000, new shoe line and
other high-priced clothes, cosmetics, and accessories. Considering successful growth
Chanel continued to expand its boutique chain and product line. Today Chanel marked
wide growth in the industry in product sale is $5.4 Billion (2015).
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INTRODUCTION TO KARL LAGERFELD
Karl Lagerfeld was born in Hamburg Germany on September 10 in 1933 to Elisabeth
Bahlmann, Otto Lagerfeld. International Wool Secretariat sponsored design competition
in 1962, Lagerfeld won coats category.
The spring 1960 season were the shortest in Paris, and the collection was not well
received. Late 1960 collection, he designed special little hats, pancake shaped circles of
satin, which hung on the cheek. In 1963, he began designing for Tiziani, a Roman couture
house founded by Evan Richards. From 1972, he collaborated with Italian fashion house
Fendi, designing furs, clothing, and accessories.
He remark one of the applauded fashion designer in the world. Seeing his excellent
creations Vogue magazine hailed as the consummate interpreter. Known for his bold
design and constant reinvention he became head designer and creative director of the
fashion house Chanel
“I am inspired by everything, but my collections are not directly inspired by what I see. I
look at everything, forget everything, and then I do it my way,” ~ Karl Lagerfeld.
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INTRODUCTION TO THE EVENT
In 1919 a small mid-season collection proposed by Coco for her clients vacationing in
sunny climates gets a mention in American Vogue. It drew cultural and social change of
the emerging independent women power who practices sports and vacations in luxury
cruise liners which became fashionable in early 20th century.
The cruise how is all about Blending together the traditions of a wardrobe and the
modernity of a cosmopolitan style, the Cruise collection is about traveling. It’s all about
taking authentic & traditional elements and giving it a very modern twist.
Gabrielle Chanel and Roussy Sert on a boat - Circa 1935 © All Rights Reserved
HISTORY OF THE EVENT
2.6.1 CHANEL CRUISE SHOW 2015/16
Channel Cruise show 2015/16 was held on 4th may 2015 at
Dongdaemun Plaza Seoul South Korea. It was followed by Paris,
New
York, Los Angeles, Miami, Venice, Saint-Tropez, Cap d’Antibes,
Versailles, Singapore and Dubai, Chanel revived the Cruise spirit
in the Korean capital.
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2.6.1.1 WHY SEOUL?
Seoul, the capital of South Korea, is one of the world’s largest metropolises, with over 25
million inhabitants and lightning-fast internet connections, Seoul is a symbol of modernity,
at once a World Design Capital and one of the most committed green cities.
Yet such modernity does not exclude spirituality. Alongside high-tech developments, the
religions of Buddhism, Confucianism and shamanism remain part of South Korea’s make-
up. No building is built without a ritual appealing to the benevolence of the spirits, while
widespread belief in the philosophy of yin and yang is reflected in the design of South
Korea’s flag and inspired the region’s traditional hues of blue, white, red, black and yellow.
Vivid tokens of luck offering divine protection thus color everyday items, from traditional
costumes inspired by the Chôzon dynasty (1392-1910) – dubbed 'Hanbok' – to the faces
of young brides, who mark their cheeks with two red dots.
“Falling between tradition and the avant-garde is the so-called Korean Wave, a major
cultural craze surfing a strong appetite for indigenous pop music, movies and TV shows
– in this part of Asia, popular heroines of TV series are said to influence entire
generations – which have since spread across the world, thanks to social media.”
- Chanel News - May 3rd, 2015
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2.6.1.2 CHANEL CRUISE 2015/16 IN SEOUL
For the presentation of its Cruise 2015/16 collection, Chanel heads to the ultra-futuristic
Dongdaemun Design Plaza in Seoul, South Korea.. The mood proves energetic with
avantgarde leanings, as Karl Lagerfeld revisits local culture in a broad sense, from
traditional dress (THE HANBOK) to sugary K-Pop aesthetics.
Here, the occasional camellia or stylized locked-Cs motif
erupts on a multicolor stripe; there, subtle geometric
patchworks brim with a color-rush of fuchsia pink, celadon
and mint green, bright orange and coral, royal blue and
turquoise, with the same tones flavoring tweeds or played
out as single shades on jackets, suits and dresses.
Korean-style jackets with round shoulders and wide
sleeves sport raised or crossing collars that act as
flattering frames for the base of the neck. Skirts are straight
or flared, falling just above the knee; pants are cropped
and wide or fitted at the ankle. Solid and airy materials
mingle on looks, from textured cotton and patent leather to
linen, organza, tulle, lace and shantung.
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A sprinkling of monochrome silhouettes mark the
shift from day to night, with in the after-dark camp
airy creations in floral and geometric
embroideries by Maison Lesage, Maison
Lemarié and Montex. Peter Pan collars interact
with busters while high waists come accented
with a strip of ribbon or velvet.
Bold jewelry designs – from chunky chain
necklaces and bracelets in gold and colored metals
to sugary cuffs, baroque pendants and stylized
camellias with graphic forms pinned in the hair and
on clothes – adorn the outfits, punctuated by heels
with squared-off toes or patent-leather Mary-Janes
with built-in socks. The house’s iconic bag sports all-over sequin embroidery or comes
revisited in multicolored tweed, interspersed with clutches and decorative clutches.
Graphic looks, refined volumes, abstract motifs, bright color palette -drawn from the
Korean aesthetic repertoire- the new Cruise collection transcribes the Chanel
vocabulary, resolutely cosmopolitan and contemporary. Françoise-Claire Prodhon
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WHAT REALLY HAPPNED
Cruise collection as mentioned before is all about digging into the roots of specific culture
and giving it a very modern twist. For the 2015/16 Chanel Cruise Collection, Karl
Lagerfeld gave a very modern twist to the Korean Culture and fashion adding the modern
trends of Korea; K-Pop, Architecture, and Technology to the traditional elements;
Buddhism, Nature, Hangeul (Korean alphabet), Hanbok (Korean traditional wear), Hanok
(Traditional architecture), and other mythical beliefs like Shamanism making the new
Cruise collection.
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LOOK
INSPIRATION
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LOOK
INSPIRATION
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LOOK INSPIRATION
LOOK INSPIRATION
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LOOK
INSPIRATION
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3 HOST of Cruise Show 2017
The hosting nation for this astounding event is the Democratic Socialist Republic of
Sri Lanka.
The governmental support for this show will be given by the government of Sri Lanka.
The hosting company of Chanel Cruise Show 2017 is Sprig 4 U. (S4U)
Hosting Group will be Chanel.
The hosting individual is Mr. Karl Lagerfeld, The head designer and creative director
of the fashion house Chanel.
The event Chanel Cruise Show will be hosted in Sri Lanka.
Channel Cruise show 2015/16 was held on 5th may 2017 at Colombo Sri Lanka. It was
followed by Paris, New York, Los Angeles, Miami, Venice, Saint-Tropez, Cap d’Antibes,
Versailles, Singapore and Dubai, Chanel revived the Cruise spirit in the Sri Lankan
capital.
WHY CHOOSED SRI LANKA for Chanel Cruise Show 2017
In 1919 a small mid-season collection proposed by Coco for her clients vacationing in
sunny climates gets a mention in American Vogue. It drew cultural and social change of
the emerging independent women power who practices sports and
vacations in luxury cruise liners which became fashionable in early 20th
century.
For the presentation of its Cruise 2017 collection will be held in Sri Lanka.
Sri Lanka was formerly known as Ceylon until 1972. Was also considered
as the Britain’s tea Estate decades ago during the colonial period. The
world renowned Ceylon tea is one of the best teas’ in the world. Homing
for five or more ethnic groups with different cultural values, Sinhalese,
Tamils, & Muslims with a small percentage of Chinese, Portuguese, Dutch,
Malays & Indian origins and also providing a second home for expects
from Asia & Europe.
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Chanel heads to the ultra-futuristic with Sri Lankan flag, traditional dresses and heritage
destinations to prove Karl Lagerfeld revisits local culture in a broad sense from traditional
dress. Cruise collection as mentioned before is all about digging into the roots of specific
culture and giving it a very modern twist.
Traditionally during recreation the Sinhalese wear a sarong. Men may wear along-
sleeved shirt with the sarong, (A) while women wear a tight-fitting, short-sleeved jacket
with awrap-around called the cheeththaya (B). The Kandyan style (C) is considered as
the national dress of Sinhalese women, which consists of a full blouse which covers the
midriff completely, and is partially tucked in at the front.
Sometimes men tie it and make a knot in front, in other cases they wrap it around like a
skirt, and others put the end between the legs and tie it or tuck into the sarong which
called it as Nilame dress. (D)
Part of traditional costumes, Ves costume (E) wear Kandyan men dancers. The dancers
wear an elegant costume including a headdress incorporates a metallic front which makes
the dancer look taller. The dancer's chest is only covered by a decorative beaded net.
The national identity of Sri Lanka’s cultural depth is recognized by UNESCO, along with
six archaeological World Heritage destinations, the sacred city of Anuradhapura, the,
ancient city of Polonnaruwa, the golden temple of Dambulla, the ancient city of Sigiriya,
the sacred city of Kandy and the seventh World Heritage Site in Sri Lanka is an ecological
example of Sinharaja.
A B C
D E
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WHY Colombo for Chanel Cruise Show 2017?
Colombo is the heart of Sri Lanka, in the northern Indian Ocean off the southern Coast of
India. Sri Lanka was formerly known as Ceylon until 1972. Was also considered as the
Britain’s tea Estate decades ago during the colonial period. The world renowned Ceylon
tea is one of the best teas’ in the world. Homing for five or more ethnic groups with
different cultural values, Sinhalese, Tamils, & Muslims with a small percentage of
Chinese, Portuguese, Dutch, Malays & Indian origins and also providing a second home
for expects from Asia & Europe.
The Sri Lankan culture, the heritage, the bliss, and the authenticity is what make the
island more unique and extensive with a combination of different ethnic groups who is
contributing their values to make Sri Lanka unique than any other country. Religions of
Buddhism, Hinduism, Christianity, Islam & other Folk Beliefs has become pillars of the
morals of the communities. Nothing good is done without a religious ceremony. The unity
of the communities is represented by the flag of the republic.
Which has been inspired by the hues of red, orange, green and yellow which represents
the unity of the ethnic groups. Yet the city was an ex- colony for three nations the traditions
of the people barely changed compared to the past. The traditional attire “Saree” is still
worn for regularly for office to as a bridal wear. The love of nature is another element of
the national identity, though the metropolitan is still developing the procedures are done
in far more eco-friendly manner.
As a tourist destination Sri Lanka proudly showcases its unique History, bio diversity
which cannot be found easily in other countries. And traditions including cultural
occasions, traditional dances, authentic & fusion food. Sunny & sandy beaches, humid
rainforests, cold mountains, windy rocks & luxurious gems are some of the things that Sri
Lanka has to offer to the world.
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3 ACTION PLAN of Chanel Cruise Show 2017
16 Months
Prior to the
event
Do a feasibility study about the hosting counting country.
Determining how feasible to conduct the event.
Considerations given to budgets
Managerial skills
venue capacities
host community and destination
accessibility to volunteers, sponsors, supporting services
availability of attendance, infrastructure, political support
understanding the Macroeconomic and microeconomic factors of
the host
Develop a SMART objective of conducting Chanel Cruise Show
Objectives should provide Specific benefits which are
Measurable, Agreeable, Time Specific and Realistic to take into
practice.
12 months
prior to the
event
Determine the type of the event
Develop a Theme and design for the event.
Determine sub events & activities inside the event
Develop an Organizing committee for the event.
Determine the Target Market to Chanel Cruise Show.
• Consider the size of the group, gender mix, ages of attendees
etc.
Seek support and permission from relevant authorities
Start seeking Sponsor to support Chanel Cruise Show
Determine the duration, location, venue and timing for the event
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8 months prior to the event
Create a HR Plan
Create a Marketing Plan
Seek support from Local media and Social networks
Plan the Budgeting required
Create an Operational Plan
• Check Lists
Arrange a Logistics plan
• Consider air and ground transportation needs.
• Accommodation
Create a Catering plan
• List food and beverage requirements for each occasion,
including meals, receptions and breaks.
Create a risk management and emergency plan
Develop an insurance plan
Monitor Evaluation of the event
6 months prior to the event
Arrange speakers
Coordinate location support with required utilities
Coordinate with the Hotel bookings
Arrange decorations, tables, chairs and other event support services
Arrange security services such as Police
Arrange safety services such as first aid (Ambulance), health care
professionals and Fire brigade services.
Arrange parking and signage
Arrange clean up services
Arrange audiovisual facilities
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3 months prior to the event
Print invitations
Print banners needed for promotional campaigns
2 months prior to the event
Distribute invitations (VIP & VVIP)
Start promoting the event in social media, broadcasting channels and
print media
Confirm hotel bookings and other utilities required
Confirm the support of models, photographers
Confirm the support of health care, security and safety services
1 Week prior to the event
Start making the Cruise Structure and designing the Venue
1 day prior to the event
Committee meeting to check all the preparations.
Rehearsals to the Cruise Show with Karl and the crew of Models
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4 ORGANIZATIONAL STRUCTURE of Chanel Cruise Show
2017
Print & Attach the
ORANISATIONAL STRUCTURE
Document here
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5 HUMAN RESOURCE PLAN of Chanel Cruise Show 2017
HR Plan of Chanel Cruise Show 2017 contain about role of members who are involving
with Chanel Cruise Show 2017. We have an Organizing committee of 100 professional
members & a group of 150 co-workers to organize the event successfully.
EVENT COORDINATOR
This event is handle by one Event Coordinator. He is in the highest level of authority for
managing staff members in below the position of the Cruise Show organizing committee
to ensure the event runs smoothly and accordingly.
EVENT PLANNER
Our Planner is responsible for choosing the location for Cruise Show, organizing
transportation to Karl and team and other members, and catering. Therefore he
additionally require good verbal and written skill to communicate with internal and external
parties.
MANAGING DIRECTOR
Director is in charge of dealing with overall artistic production of the event. Therefore
communicating with production manager and with the designers to create the concept
necessarily,
GUEST/ VIP COMMITTEE
This committee is in charge of guest and VIP’s to clarify they have a great experience of
witness Cruise Show. We allocated 5 members to tribute to Guests and VIP’s.
LOGISTIC COMMITTEE
We have appointed 7 members to oversee the events operation related to the
Transportations and accommodation of guests from star to end.
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ENTERTAINMENT/ PROGRAM COMMITTEE
This committee coordinate with international photographers and models throughout the
event. Ramp must have balance lightning system, quality audio-visual and sound crew to
show the design efficiently. So, 10 members are appointed to handle it.
EVENT MANAGER/ ASSISTANCE
Person who is planning details to change the schedule in necessarily. There will be one
event Manager followed by one event Assistant.
INVITATION COMMITTEE
This committee is dealing with creativity to design invitation. We appointed 1 member
followed by co-workers to design, print, & distribute a simple elegant invitation.
MEDIA/PR COMMITTEE
This committee promotes the event to the world & sponsors. For this duty we appointed
6 members to corporate with sponsors & Market the event worldwide.
DECORATION COMMITTEE
8 members functioning to determine The Cruise Show theme the spring to decorate the
BIMCH inside and outside locations. Communicating with logistic and invitation
committee to setting up decorations the ramp, seating, and place cards.
BUDGETING COMMITTEE
This committee is creating budget for the event. We appoint 8 members to accumulate
budget while working with sponsorships.
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CORPORATE RELATION SPONSORSHIP COMMITTEE
This committer with 6 members provide assistance to raise the seed money for the event.
For that they create a sponsorship plan by identifying potential sponsorships, providing
individual benefits for sponsors and keep they satisfied till the end.
VOLUNTEERING COMMITTEE
Event seeking volunteers to energize all committees. We appoint 3 members to identify
volunteer needs for each committee and communicate with them to delegate task on the
day of event.
MENU COMMITTEE
This committee work with cater on food and drink choices to the event. Committee is
required to guarantee health of workshop conductors and audience. This responsibility
will take by 4 members of the committee followed by Co-workers.
SETUP AND TEAR DOWN COMMITTEE
We appoint 10 members to take responsible for setting up the entire event and tearing it
down when it is finished.
PRODUCTION COMMITTEE
This committee is the overall control of the staff of Chanel Cruise Show 2017. This
committee controls with 10 members for the budgets and schedules and oversees all
work during the preparation for the production and also to technical rehearsals.
STAFFING COMMITTEE
This committee provide employees where needed. Working with 50 co-workers to full fill
the positions along with valet, ushers, servers, hosts and other staff.
EMERGENCY COMMITTEE
We have appointed three managements. Such as health and safety management,
insurance management, and security managements. So we have allocated 5 members
to coordinate the emergency plan by hiring the required amount of co-workers required.
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6 THEME & DESIGN of Chanel Cruise Show 2017
EVENT INFORMATION
The extravagant Chanel Cruise show will be held on Friday the May 5th & 6th 2017 at
Bandaranaike Memorial International Convention Center (BMICH). & Cinnamon
Grand Hotel and the Event will be categorized into three segments, the Cruise Show,
The Street Meet & After party & the Sri Lankan Airlines show.
THE CRUISE SHOW
The Chanel Cruise show will be held on Friday the May 5th 2017 at (BMICH) from
3.00pm & Hall “A” Bandaranaike Memorial International Convention Center.
The event will be an iconic and attentive where popular international celebrities, Pop
Stars, nobilities, models, designers & business personals will be to attend.
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Most Popular celebrities like Kristen Stewart, Tilda Swinton, Sandro Kopp, Gisele
Bundchen, Isabelle Huppert, Carine Roitfeld, G Dragon, Taeyang, CL, Im Yoona, Park
Shin Hye, Irene Kim, Park Soojoo, Olivier Zahm, Mademoisell Yulia, Inga Kozel, Ahsung
Go, Chan Kim, Barbara Palvin, Amuro Namie, Gaspard Ulliel, Ryeowon Jung, Yeseul
Han Rinko Kikuchi, Alma Jodorowsky, & The world renown model Cara Delavigne are
some of the world renown celebrities, Pop Stars and models that will be attending the
show.
Karl Lagerfeld’s theme for the event will be inspired by the colors, the scripts and the
nature of the island. The Sri Lankan audience will be able to witness the most iconic and
unique Chanel Runways that most of us has never seen before. The attendees will
receive a Press Kit and a complementary Goodie bag with a surprise gift out of the cruise
collection himself picked by Karl. After the cruise show a selection of models and
celebrities will be able to meet
the public at the street meet.
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THE STREET MEET
The Street meet will occur during & after the cruise
collection. And will led up to 6.30 pm at the grounds of
Bandaranaike Memorial International Convention
Center.
This will be a great opportunity for the local students,
fashionistas, fashion bloggers, and anyone who loves
fashion. The attendees will be able to meet the legend Karl
Lagerfeld, and the experts of the industry and great
celebrities and pop stars. This will be a great opportunity for
the public to discuss fashion with the experts.
There will be a selection of 20 best worn attendees who will
be invited to the After Party.
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THE AFTER PARTY
The Chanel Cruise Collection After party will be held on Hall B of Bandaranaike
International memorial Convention Center from 7.00 pm onwards. Sri Lanka Tourism
Authority & Mackwoods Tea will be handing over a complementary souvenir for the after
party attendants.
Which will be followed by a cocktail gala and a DJ night. This will be a great opportunity
for the attendees to discuss fashion, the collection, their journey and events with each
other. There will be performances of international Pop Stars G-Dragon, Taeyang, CL, Im
Yoona, Park Shin Hye and local singers Ashanti, Bathiya & Santhush, Umariyah, Randir,
and extraveagent dance performances by Channa & Upuli dance troop. The event will
led up to midnight.
G Dragon & CL
CHANEL CRUISE SHOW 2015/16 After Party, Seoul
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SRI LANKAN AIRLINES NEW UNIFORM LAUNCH
Sri Lankan airlines will reveal its much anticipated new uniforms at a spectacular
show in at Chanel Cruise Collection Colombo , paving the way for a new age of
glamorous and sophisticated flying.
Created by French Haute Couturier Karl Lagerfeld & Chanel at his atelier in Paris, the
new uniform exudes a classic elegance seldom seen in the aisles of modern airliners,
and cleverly merges dramatic elements of old world haute couture, with the more
contemporary fashions evident embodied with the traditional attire and elements.
The uniform launch will be held in partner with Chanel Cruise show as Sri Lankan
Airlines becoming the gold sponsor for the event.
The beautiful collection possesses a style which will characterize the Sri Lankan Airlines
brand and which will enhance the airline’s reputation as the
standard-bearer of superlative customer service.
The launch has been timed to coincide with the arrival of Sri
Lankan Airlines fleet of Airbus A350 and A330 aircraft,
equipped with the airline’s revolutionary new cabins. The
debut of the new uniforms represents the grand finale to what
has been a momentous year for the airline on the world stage.
The new uniforms will be introduced system-wide from 5th
May 2017 and will be worn by Sri Lankan Airlines cabin crews
and ground teams, and feature new designs for the airline’s
Butlers in The Residence by Sri Lankan Airlines, Business
Class Food & Beverage Managers, Cabin Managers, Cabin
Crew, and airport and lounge teams.
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The uniforms have been created incorporating almost all the brand colors of Sri Lankan
Airlines brand palette. Sri Lankan Airlines has collaborated with leading make up brand
Channel to provide their products for crew use at the airline’s ‘Style & Image Suites’ at its
Training Academy and its recently opened Innovation Training Academy.
The Picture below shows a suggestion to the uniform of Sri Lankan Airlines designed by
French Haute Couturier Karl Lagerfeld & Chanel
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7 Stakeholders of the Chanel Cruise Show 2017
EVENT ORGANIZERS for Chanel Cruise Show 2017
Professional conference organizer (PCO) is Chanel Fashion Company.
Professional exhibition organizer (PEO) is Mr. Karl Lagerfeld.
The event manager of this event is the Sprig4U committee.
The destination management companies for this event - Sri Lankan airlines, Cinnamon
hotels and Sri Lanka tourism board.
Incentive house of this Chanel Cruise Show 2017 is Cinnamon hotels.
SPONSORING STAKEHOLDERS of Chanel cruise show 2017
Financial sponsors
o Vogue Fashion and Lifestyle Magazine
o Sri Lankan Airlines o Standard Charted PLC
In-Kind Sponsor
o Mount Lavinia Hotel, Sri Lanka -- will be providing snacks & beverages to the invitees and guests.
Media Sponsors
o Fashion TV o Luxe TV o Derana TV o Vogue Magazine
Location Sponsors o Bandaranayake Memorial
International Conference Hall (BMICH)
o Water’s Edge Park o Cinnamon Grand Hotel
Labor Sponsors
o Brandix Apparel group o Foreign interior volunteers from
Singapore o AOD international design
campus and Sri Lanka Institute of Architects
Signature Sponsor o Gold sponsor - Sri Lankan
Airlines
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MEDIA STAKEHOLDERS of Chanel Cruise Show 2017
Television Broadcasters
o Luxe TV
o Fashion TV
o TV Derana
Newspaper publishers
o Daily mirror
o Fashion Times
o Daily Times
Radio Broadcasters
o Sun FM
Magazine Publishers
o Vogue Fashion
o Lifestyle Magazine
Outdoor billboard Publishers
o Brandix Apparel group
Transit billboard publishers
o Sri Lankan Airlines
Organizational website publishers
o Academy of Design (AOD) official
website
o Sprig 4 U official website
o Vogue magazine official website
o Chanel official website
Social media Publishers
o Facebook
o Twitter
o Instagram
SPECTATOR STAKEHOLDERS of Chanel Cruise Show 2017
Usually in fashion show we don’t issue tickets for the public so therefore there are only
invitees and special guests as the audience. But one extra person from the general public
can be occupied with the invitation along with the guest.
We have categorized the special guests as VVIP and VIP guests. And the guests who
are in the VVIP category is, international celebrities, fashion designers, fashion bloggers,
sponsors and other invited parties.
And in the VIP guest category there only business personals.
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VOLUNTEERING STAKEHOLDERS for Chanel cruise show ‘17
As volunteers they won’t get paid for their service. But they’ll be getting a good exposure and a
good experience by working with professionals, which they cannot get from any other event as this
is an international event. Therefore there are many volunteers for Chanel cruise show ’17.
Such as, 30 Undergraduates from AOD design campus Sri Lankan branch and Sri Lanka institute
of architects and also there are foreign interior volunteers from Singapore.
CO WORKERS for cruise designer show ‘17
This event requires co-workers to make it a successful event. Such as, make-up artists to make-
up the models, architects to design the event, interior designers to decorate n design the fashion
show, sound crews, photographers etc. Models for the cruise designer show ’17 will be facilitated
with chauffeurs for transportation, and ushers to guide the special guests and invitees to their seats
the show.
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Colombo 8 TARGET AUDIENCE of Chanel cruise Show 2017
Chanel Cruise Show is a practical and a very reputed and high class event which goes to the
extreme of luxury. Therefore Chanel Cruise show will attract an audience according to the following
categorization.
• Foreign & Local designers
• Foreign & Local fashion Marketers
• International Celebrity Range
• Foreign & Local Models
• Chanel Band users
• Luxury brand buyers
• Royal families & Prestige Families
• Beauty bloggers
• Lectures from Fashion designing Universities
This type of Audience will be attracted because Chanel is a French international high fashion house
operating worldwide for more than 107 years. Therefore there can be different people participating
with different demographic characteristics from a widespread geographic locations but with the
mutual interest in fashion and Chanel products. Target audience is not price sensitive at all. They
only prefer to the quality and fashionable products.
WHY THIS TARGET AUDIENCE WILL ATTEND TO Chanel Cruise Show 2017
Most of the foreign and local fashion designers and lectures walk in for this event is for Academic
purposes. Because this Chanel Cruise Show act as a network which brings people with a mutual
interest together where they can exchange knowledge.
Royal and Prestige families, a wide range of celebrity groups and super models walk in for Chanel
Cruise Show because it views the latest products in exhibition.
Local celebrities and luxury lovers will walk in because it’s a unique and a very reputed international
event which cannot be missed out and need to be seen.
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Colombo 9 MARKETING PLAN for Chanel Cruise Show 2017
We then executes a marketing plan for Chanel Cruise Show 2017 to be kept in touch with the target
market, event participants and Chanel brand consumers.
THE OBJECTIVE OF MARKETING Chanel Cruise Show 2017
We have created a marketing plan in different aspects and forms to seek attention and create
awareness for the event from the target market. These strategies will successfully create an
interest and desire in the mindsets of the target group. So that they will persuade the target
market and take actions to walk in to Chanel Cruise Show 2017.this increase in attendance will
give rise to increased profits.
A good marketing plan for Chanel Cruise show will Increase satisfaction clients and its sponsors
which will ultimately increase their sales and bring a massive return on investment. The marketing
plan of this event will be executed throughout the world with a higher quality networking among
different geographic areas to people with different demographic characteristics.
Marketing this event will be a challenge to the competitors of S4U as well as the competitors’
event and build its image worldwide. Ultimately this marketing plan for Chanel Cruise Show 2015
will bring massive amounts of profits to out organizing company S4U.
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Colombo LOGO of Chanel Cruise Show 2017
Below displays the logo of Chanel Cruise show 2017. This was created as soon as the event was
confirmed. This logo will be used in all the promoting media used to promote Chanel Cruise
Show.
WEBPAGE of Chanel Cruise Show 2017
A webpage regarding the event of Chanel Cruise Show 2017 was created in the official website of
Chanel company (http://www.chanel.com/en_US/) and in the official website of our organizing
company SPRIG4U (www.sprig4u.com)
This webpage will carry out most of the branding till the event ends. This includes all the
information related to the event. Its destination, venue, time slots, offers, discounts, sponsors,
benefits etc.
This webpage will also provide the facility of cross marketing to the sponsors to publish their
hyperlinks and banner ads. Any information related to the event is searchable by the keywords,
dates, topics and anything related to what is published in the webpage.
Any press releases and other updates regarding the Chanel Cruise Show will be updated in the
webpage. This webpage also provide links to the pages in other social media channels regarding
the event and the official websites of the sponsoring parties.
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Colombo USE OF SOCIAL MEDIA to promote Chanel Cruise 2017
We also publish the event in mostly used social media sites to promote it. We have created official
pages of the event Chanel Cruise Show 2017 in Facebook, twitter and Instagram. These pages
are created as soon as the event is confirmed.
www.facebook.com/chanel_cruise_show’17
https://twitter.com/CHANEL_Cruise_show’17
FIRST ANNOUNCEMENT will be given through the webpage and social media which will
include the dates, location, theme and contact details as soon as the event is confirmed.
SECOND ANNOUNCEMENT will be given 18 months prior to the event. This will include
all the details about the program, accommodation, travel options, offers, discount etc.
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Colombo PRINT MEDIA used to promote Chanel Cruise Show 2017
Local newspapers such as Sunday times and daily mirror will carry out articles about Chanel brands
and the event and advertisements, starting from 3 months prior to the event.
Other international newspapers such as Fashion Times, Luxury Daily, New York Times, times of
India, daily sun, Korean times, China Daily and many others newspapers publishes the even
throughout the world. This is also published in several international Fashion Magazines (Vogue &
Fashion Times)
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Colombo Use of POSTERS AND BANNERS to promote Chanel Cruise Show 2017
A big banner will be placed in front of the venue BMICH with the details of the date and time being
held.
Several small banners will be placed at the sponsoring organizations such as Cinnamon grand,
water’s edge, Mount Lavinia hotel, Standard Charted bank etc.
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Colombo BROADCASTING MEDIA to promote Chanel Cruise Show 2017
We use television and radio broadcasting channels to promote this event.
One local television broadcaster TV Derana and international television channels such as Fashion
TV and Luxe TV will broadcast a pre-edited video of the event Chanel Cruise Show. And another
short film created by Chanel Company will also be broadcasted in television time to time.
Local radio broadcaster Sun FM and some other international radio broadcasters will deliver the
information about the event and start promoting it 3 months prior to the event.
ELECTRONIC MEDIA to promote Chanel Cruise Show 2017
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Colombo OTHER WAYS USED TO PROMOTE Chanel Cruise Show 2017
We will request Sri Lankan tourist board to add Chanel Cruise Show 2017 to their event calendar
and promote as the event of the month.
Emails will be used to send flyers to the target market providing the updates about the event.
Several videos and advertisements will be posted in YouTube regarding the event of Chanel
Cruise Show.
This marketing plan of communicating the event provides a brief and clear message to the
target market in a polite and a precise manner. A huge target group is accessed through
this communication and they are correctly directed and persuaded to walk in to the event
Chanel Cruise Show 2017
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Colombo 10 SPONSORSHIPS TO Chanel Cruise Show 2017
Like in other events, we also seek material support for Chanel Cruise Show 2017 by other
organizations and unrelated partners. For the sponsors who are sponsoring for Chanel Cruise
Show 2017 will find a good way to increase their brand awareness and attract their target market
in global scale. This will help them to generate consumer preferences and raise brand loyalty.
WHY WILL THEY SPONSOR Chanel Cruise Show 2017?
Sponsors support Chanel Cruise Show 2017 not for charity but with an expectation of Positive
return on investment (RIO) and tangible benefits as well as to increase their brand image in global
scale which increase their target audience which is a business arrangement.
Therefore a standard evaluative criteria was created to establish a suitable proposal to the seek
sponsors to sponsor Chanel Cruise Show 2017.
SEEKINIG SPONSORS FOR Chanel Cruise Show 2017
Since Chanel Cruise Show 2017 is an international fashion show we started seeking
sponsorships in early 2016. This is because the sponsors need time to think about the proposal
and adjust their budget according to it.
Secondly, we selected possible sponsorship options of companies who fits with the viewpoint of
out event objective because not all the companies can be related with the objective of a cruise
show and not all the companies can provide the full sponsorship to Chanel Cruise Show 2017.
There are few sponsoring companies (like Vogue) who have sponsored in the past events of
Chanel so we started with them and we evaluated them again.
The primary focus of seeking sponsors for Chanel Cruise Show 2017 is the benefits we can
provide to our sponsors.
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Colombo SPONSORS SUPPORTING CHANEL CRUISE SHOW 2017
10.3.1 FINANCIAL SPONSORS
There are three financial sponsor of Chanel Cruise Show 2017.
1. Sri Lankan Air Lines
2. Vogue fashion and lifestyle magazine
3. British multinational bank “Standard Charted PLC”
These three companies pays a set amount of money for the expenses of Chanel Cruise Show ’17
in exchange for benefits.
Vogue Fashion and lifestyle magazine gets the opportunity to publish ads of Chanel’s French
fashion collection in their cover page, last page and in 4 main pages of the magazine with their
signage of sponsoring.
This is a great opportunity for Standard Charted brand name to be promoted to a worldwide
audience this will bring them out massive benefits because Standard Charted banking operates in
more than 70 countries in the world.
Sri Lankan Airlines opens up a massive opportunity to promote their brand name, airline facilities
and hospitality to a highly reputed worldwide audience.
This sponsor will also be advertised in official programs, newsletters and press releases and in
other promotional material with its logos.
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Colombo 10.3.2 IN KIND SPONSORS
Mount Lavinia hotel, Sri Lanka is the main In-kind sponsor for Chanel Cruise Show ’17 .They
support Chanel Cruise Show in terms of goods and catering services.
Provides a snack and beverage to the invitees and guests of Chanel Cruise Show ’17. This event
gives the opportunity for the hotel to promote their new Danish pasties to a worldwide audience.
This pack of food is provided in a custom made paper box from mount Lavinia with their signage
on top which enhance their brand name of Mount Lavinia.
10.3.3 LOCATION SPONSOR
There are three location providers who offer the use of its facilities as a form of sponsorship to
Chanel Cruise Show 2017.
1. Bandaranayake Memorial Conference Hall is facilitating its hall for the main event of the
Cruise show and the street walk.
2. Cinnamon Grand Hotel Colombo hotel donates free use of a ballroom for the night function.
And also cinnamon grand offers a discount of 50% for accommodation for the foreign guests
participating the event.
3. Water’s Edge Park provides its facilities for a Photo-shoot of models in the event
Being the location sponsor for an international event like Chanel Cruise Show provides an
opportunity for them to promote their business location and facilities among a highly reputed
worldwide audience.
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Colombo 10.3.4 MEDIA SPONSOR
Chanel Cruise Show has 4 media sponsors:
1. Fashion TV which is an international fashion and lifestyle broadcasting television channel.
2. Vogue Magazine
3. LUXE TV which is a worldwide TV network broadcasting content related to "luxuries".
4. TV Derana which is a free-to-air entertainment television channel broadcasting in Sri
Lanka.
These three television media companies secures media coverage for the event Chanel Cruise
Show ‘17. These sponsors pay for advertisements in local and international papers and also they
foot the cost of putting up a billboards and filming television commercials for Chanel Cruise Show
2017.
Vogue magazine gets the chance to publish a reputed fashion brand in its magazine’s cover page,
last page, and 4 inside pages about the event with their sponsoring Logo.
Sponsoring this event is an opportunity for these media channels to promote their own company
by tagging ads with their business logo and verbiage such as “Brought to you by” followed by the
name of the media company.
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Colombo 10.3.5 LABOUR SPONSORS
Brandix Appeal group is the main Labour sponsor for the Chanel Cruise show 2017. They
donates the time and talent of their employees. Brandix allows its employees to work on the event
during normal work hours and still be paid their normal salary.
These labour are allowed to be dressed in their company t-shirts with the brand name printed during
the working in the event.
There are also some student groups providing the labour services to Chanel Cruise Show 2017.
1. AOD international Design Campus Sri Lankan branch & Sri Lanka Institute of Architects
30 Final year students of AOD design campus and Sri Lankan Institute of Architects is willing
to provide their labour and services for the event to make the cruise design a success for
the Chanel Cruise Show 2017. This is a great opportunity for theses undergraduates to take
part and experience the organizing of an international event.
2. Foreign interior volunteers from Singapore
Singaporean interior volunteer had been volunteering the Chanel event for the past 3 years.
So they will also volunteer for the designing of Chanel Cruise for the event to be a success.
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Colombo 10.3.6 SIGNATURE SPONSOR - SRI LANKAN AIRLINES (Gold Sponsor)
The number one sponsor who pays the premium and became the leading sponsor or the signature
sponsor is Sri Lankan Airlines.
As a result of being the signature sponsor Sri Lankan Airlines have the opportunity to host an event
to get a designed uniform for its crew. When introducing the new uniforms for the Sri Lankan Airlines
crew the whole show is financed by Sri Lankan Airlines. In that particular show they will be providing
a total of 28 models from Sri Lankan Airlines.
During the event the Chairman of Sri Lankan Airlines gets the opportunity to address a world’s
highly recognized and reputed audience.
During the arrival and departure of the foreign guests Sri Lankan Airlines cater flights for selected
routes and provide a discount of 30% on business class and economy class during that week.
SPONSORSHIP HIERACHY for Chanel Cruise Show 2017
Gold Sponsor -Sri Lankan Airlines
Silver Sponsor - Vogue Fashion Magazine
Bronze Sponsor -Standard Charted Bronze Sponsor -Cinnamon Grand Hotel
Other Specific Sponsors Media Sponsors
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Colombo 11 LOGISTICS for Chanel Cruise Show 2017
AIR TRAVEL used for Chanel Cruise Show 2017
The transportation method that we are going to use to bring our invitees and models to Sri Lanka
is our domestic airline “Sri Lankan Airlines”. Sri Lankan Airlines provide Charter flights for the
invitees, connecting;
New York to Colombo via London
Los Angeles to Colombo via Seoul
Paris to Colombo via Rome
Tokyo to Colombo via Beijing
Shanghai to Colombo via Hong Kong
During the week (1st-7th May) of the Chanel Cruise Show, Sir Lankan Airlines will be providing a
discount of 35% to invitees and models of the Show.
GROUND TRANSPORTATION used for Chanel Cruise Show 2017
After all the invitees and the models land in Colombo they will be escorted to their hotels by
Cinnamon Hotels & Resorts transportation services.
The special invitees will be escorted in limousines and luxury cars to the respective hotels. The
models with be escorted by 6 jumbo buses.
Other facilities the invitees and the models will be getting is special entry/ departures clearance,
easy baggage clearance and reduced waiting time.
ENTERING the VENUE for Chanel Cruise Show 2017
The special invitees will be brought to the premises by limousines and luxury cars, the models will
be brought by jumbo buses or vans.
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VOLUNTEER MANAGEMENT for Chanel Cruise Show 2017
We would take volunteers from various design schools and also we would take students who are
following event management degrees, mostly there would be final year’s students who would be
working for Carl and as well as for company.
VENUE ROOM SELECTION for Chanel Cruise Show 2017
The venue we have chosen to hold are event would be the BMICH.
With more than 16,000 square feet (93,000 m²) of space, the BMICH is situated in the Cinnamon
Gardens area in the heart of Colombo. The Sirimavo Bandaranaike Memorial Exhibition Center has
floor zone covering 4500 sq. m. comprises of two show corridors, a lobby, dining room, lounge
area, parlor, kitchen and other VIP luxuries.
BIMCH floor plan for Chanel cruise show
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PRE-EVENT ARRANGEMENTS for Chanel Cruise Show 2017
Students from Academy of Deign (AOD) will provide us with volunteers, students to help with the
Fashion Show, also we would take the help from many more design schools as it would be a great
chance for students to work with an expert like Carl.
After every show we will be providing the guests a cocktail and some snacks, which will be arranged
by are food and beverage sponsor Cinnamon Hotels& Resort.
Also the siting orders will be done according to the guest priority.
When the invitees enter the premises of the event they would be handed with a booklet of all Carl’s
designs that would be displayed at the event.
SIGNAGE REQUIREMENTS for Chanel Cruise Show 2017
We would use signs as in to guide the invitees to the correct hall and such, also we would display
banners outside the BMICH. As the invitees should be handled in a hassle free environment.
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Colombo 12 BENEFITS from Chanel Cruise Show 2017
OBJECTIVIE of holding Chanel Cruise Show 2017 in Sri Lanka
This event will be a great opportunity for Sri Lanka to compete internationally because it promotes
Sri Lanka to the other countries. This event will give a brand new experience to Sri Lankans and
the tourists visiting Sri Lanka to participate for this event. This Event will Target around 1000 tourists
from highly a highly recognized target market.
Chanel Cruise Show help out in developing Sri Lanka?
All this people who are coming from abroad for this cruise such as international models and fashion
designers, they will spend money on buying goods. And this will generate money to our local
economy.
Film directors, actors and actresses may promote Sri Lanka’s most wonderful places for film
locations and this small but wondrous island will get the chance to be promoted as a filming location.
By having this type of an international show in an international standard at this country, it helps to
increase the recognition of Sri Lanka to the world. And it flaunts the culture of Sri Lanka.
BENEFITS FOR SPONSORS of Chanel Cruise Show
- Enhance brand awareness internationally and generate new customer preference
- Raise public awareness of the organization globally which creates a very positive PR.
- Promote sales.
- Internal emotional commitment towards the brand can be built
- Promote good relations with clients with good hospitality services
- Broaden the competitive edge
- Develop their public profile relatively inexpensively
- Showcase services and products.
- Boost short-term and long-term sales.
- Open to wide range of high profile customers both local and international
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Colombo BENEFITS to the HOST BODIES from Chanel Cruise Show 2017
Raising the profile - The hosting company, country, government, hosting groups and etc. will
get a good recognition.
Develops business - The sponsors and the host bodies can enhance their customer base by
enhancing brand awareness for customer’s preferences, they can promote their sales world
widely .
Creates Enthusiasm - Chanel cruise show ’17, this designer show can create enthusiasm and
excitement. It leads to rise in volunteerism.
BENEFITS to the Venue of Chanel Cruise Show 2017
By giving accommodation, food and beverages; hotels can promote their appellation by advertising,
using the international and local models.
BENEFITS for OTHER STAKEHOLDERS of Chanel Cruise Show 2017
Government bodies have the opportunity to generation of extra tax revenue
It is an opportunity for the Tourist board to promote Sri Lanka globally
Media can generate of revenue while promoting their media channel with an international show
Service providers of Chanel Cruise Show can gain revenues and market their service brand
globally
Co-workers have the opportunity to get a good salary because they get a chance to work with a
good reputed organization and gain experience
Volunteers have a chance to gain experience and build a friendly relationship with a highly reputed
audience in the world because they are becoming a part of an international event. They also can
show up their extraordinary talents during this event.
59 | P a g e
Cruise Show 2017
Colombo
13 CHECK-LIST for Chanel Cruise Show 2017
Print & Attach the CHECKLIST
Document here
60 | P a g e
Cruise Show 2017
Colombo 14 CONCLUSION
We should always ensure that the sponsors and our invitees understands the benefit of sponsoring
this event and attending this event. For that our Organizing committee should be creative, sincere
and provide a better services to the sponsors and guests. It’s our responsibility to deliver what we
say to our sponsors, stakeholders and participants. This will build a good relationship between the
sponsor and our team which aid us to look for more than 3 year deals with the selected sponsors.
As well as better service to our guests will create loyal customers for the Chanel brand and new
trial and repeat customers as well.
We have to keep in touch with our sponsors and judge their satisfaction with experience before,
during and even after their sponsorship. Keeping them satisfied even after the event will make them
wanting to sponsor out next upcoming event too. For that job to be a success we have created a
survey to ensure a positive experience for each sponsor.
For provide a better service to our stake holders and make this event a success it is necessary to
have a good sponsorship plan to acquire good long lasting sponsors for Chanel Events. It also
requires a good marketing plan to keep in touch with the target market till the event. This also
requires a logistics plan to keep the invitees comfortable and safe throughout their arrival to the
departure. An Action plan, Organizational structure and a checklist to manage the organizing of the
event effectively and efficiently.
v
v
EVENT PLANNER
EVENT COORDINATOR
MANAGING DIRECTOR
EVENT MANAGER
CLIENT SERVICE
EVENT MANAGER
EVENT ASSISTANT
Emergency
Committee
Logistics
Committee
Guest / VIP
Committee
Entertainment/
Program
Committee
Decorations
Committee
Budgeting
Committee
Corporate
Relation
Sponsorship
Committee
Volunteering
Committee
Menu
Committee
Set up &
Tear down
Committee
Production
Committee
Staffing
Committee
Invitations
Committee
Health & Safety Manager
Insurance Manager
Security Manager
Infrastructure Manager
Logistics Manager
Attendance Manager
Participant Manager
Entertainment
Manager
Technical
Manager
Guest Speaker
Photographers
Modelers
Lightning Operators
Audio Visual Operators
Sound Crew Operator
Invitation Designer
Email Mailer
Media/PR
Committee
Marketing Planner
Marketers
Financial
Manager
Budget
officers
Sponsorship
manager
Sponsorship
Coordinators
Volunteers
Coordinator
Volunteers
F&B
Coordinator
Servers
Labours
Material
Manager
Labours
HR Managers
4 ORGANIZATIONAL STRUCTURE OF Chanel Cruise Show 2017
VENUE EQUIPMENT
transportation Equipment for other activities
Entrance Decorations
signage’s Audios
Rehearsals Lighting
ready outfits & make up Fireworks
decorations
Stage design PUBLICITY
Sounds, lightings, audiovisuals Electronic media
Social media
FINANCE AND MARKETING Print media
Banners TV reporters
Sponsors New Paper Reporters
Other costs
HOSPITALITY SAFETY & SECURITY
Accommodations for models& invitees
Police services
Seating Arrangements Ambulance
Washroom services Fire brigade
Food & beverage services Insurance
Transportation First Aid Services
Air conditioners HUMAN RESOURCES
Comfortable dressing room Servers
Parking facility Models
Videographers
Photographers
1 CHECK-LIST for Chanel Cruise Show 2017
