Exploring Social Media

Exploring Social Media


Frequently asked questions… Why do I need to be on Facebook?Why do I need to be on Twitter? Why do I need a blog?What’s the point of You Tube?How much time do I have to spend on this?What are my responsibilities?


Where are you?


Mobile Devices


Why is your mobile device important?

Exploring Social MediaSocial Media Revolution

Socialnomics: Social Media Revolution

• The fastest growing segment on Facebook is 55-65 year-old females• 80% of companies using LinkedIn as a primary tool to find employees• 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction• 1 in 6 higher education students are enrolled in online curriculum• 80% of Twitter usage is outside of Twitter …people update anywhere, anytime. …Imagine what that means for bad customer experiences?• Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica.• 78% of these articles are non-English

http://www.youtube.com/watch?v=sIFYPQjYhv8


Exploring Social MediaSocial Media Revolution

Socialnomics: Social Media Revolution

• 25% of search results for the World’s Top 20 largest brands are links to “user-generated content”• 34% of bloggers post opinions about products & brands• There are over 200,000,000 Blogs• 54% of bloggers post content or tweet daily• 78% of consumers trust peer recommendations• Only 14% of consumers trust advertisements• More than 1.5 million pieces of content are shared on Facebook…daily. (web links, news stories, blog posts, notes, photos, etc.)




Terms and DefinitionsSocial Networking sites are online places where users can create a profile for themselves, and then socialize with others using a range of social media tools including blogs, video, images, tagging, lists of friends, forums and messaging.


Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc.

Users can join networks organized by city, workplace, school, and region to connect and interact with other people.

People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.

Terms and Definitions

http://www.facebook.com/


•More than 400 million active users •50% of active users log on to Facebook in any given day •More than 35 million users update their status each day •More than 60 million status updates posted each day •More than 3 billion photos uploaded to the site each month •More than 5 billion pieces of content shared each week

(web links, news stories, blog posts, notes, photo albums, etc.)•More than 3.5 million events created each month •More than 1.5 million local businesses have active Pages on Facebook •More than 20 million people become fans of Pages each day •Pages have created more than 5.3 billion fans



•has 130 friends on the site •sends 8 friend requests per month •spends more than 55 minutes per day on Facebook •clicks the Like button on 9 pieces of content each month •writes 25 comments on Facebook content each month •becomes a fan of 4 Pages each month •is invited to 3 events per month •is a member of 13 groups

The Average user:



Terms and DefinitionsTwitter: a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets.

Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).

Twitter has over 100 million registered users.

January 2010 Twitter processed more than 1.2 billion tweets, averaging almost 40 million tweets per day.

http://twitter.com/TakinPitchas

http://twitter.com/




Exploring Social MediaCase Studies

• 741 Facebook fans/friends• 1,051 Twitter followers• 15,000+ views to You Tube channel• Active/Integrated Blog

http://www.youtube.com/watch?v=ypmfs3z8esI

Exploring Social MediaCase Studies

•The Beach Show•Socialnomics: Social Media ROI

ROI = Return On Investment




Exploring Social MediaWhat we do for you

•Integrate accounts•Add features and plugins to streamline your Social Media presence•Keep your presence relevant to current Social Media applications•Manage PPC advertising

Exploring Social MediaGetting Started

What do you need?•Computer•Mobile Device (Phone)•Email Account


Creating your presence: Facebook –Personal Account Set up•Open Account / Find Friends•Privacy Settings•Friends Lists –Privacy Settings for Lists•Posting & Updating: Status, Links, Pictures, Events

Twitter –Account Set up•@handle•Name, Bio, Url, Location•@replies –See who is talking to you•Twitter Directories

http://twitter.com/TakinPitchas

http://www.twellow.com/


Just Log In…

•Do not be intimidated•Use your email address book to start building your network•Interact Socially


Questions?
