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Question H-
What do you believe are the greatest challenges facing the sector or industry you
would like to specialize in at IE? What role do you hope to be able to play in this
sector or industry in the medium term?
IE Application
Express Yourself
Manuel F. Ospina
IE IMBA Applicant
2015 intake
Manuel Ospina 2014 – Express Yourself
Target of the coming slides
As a Telecommunications engineer who
works as a project manager leading
technology initiatives in the ICT
(Information Communications and
Technology) sector, I want to continue
building my profile in the ICT industry.
In the current presentation, I will share
my opinion about the greatest challenges
that face the sector in the Latin American
region, and the role I hope to play in the
intermediate term.
2
Manuel Ospina 2014 – Express Yourself
2,2% 1,8%
2,4%
1,4%
6,7%
2,5% 2,4%
3,2% 3,6%
2,3% 2,1%
2,9%
1,0%
6,8%
3,0% 2,9%
4,4% 3,9%
USA Canada WestEurope
Japan APxJ LatinAmerica
CEE MEA World
2014 2015
3,0%
5,9%
3,7%
4,8%
11,0% 11,4% 12,1%
8,7%
5,9%
4,6%
3,0% 2,0%
-0,9%
7,4%
12,9%
5,0%
6,8%
4,6%
USA Canada WestEurope
Japan APxJ LatinAmerica
CEE MEA World
YOY Growth 2012 YOY Growth 2013
Latin America has to face several challenges to improve its current
economic indicators. Nonetheless it is a very promising region to do
business in the ICT (Information Communication and Technologies) sector
Figures
Source: IDC Black Book, Jul 2013
Total ICT Market Growth by Market
Source: IMF world Economic outlook
Real GDP Annual Percent Change GDP in Latin America is below
the world average; the region
has to face challenges to
increase the current numbers.
Despite its less-than-amazing
GDP numbers, the region is
the fastest growing ICT market
in the world.
“ Latin America will continue to
demonstrate its ability to leapfrog when
it comes to technology uptake. But for
this to come true in its greatest extent,
technology solutions will need to
contribute to escalate, optimize and
potentiate existing resources. Real
gains in agility and productivity will
continue to drive demand, With that in
mind, opportunities are up for grabs”
IDC Latin America Predictions 2014
3
Manuel Ospina 2014 – Express Yourself
Global technological developments and government efforts are creating a
positive business environment in the region, that have changed customer
demands, requiring the improvement of the ICT services in every sector
ICT flow that is changing the market
Global technological developments
Government efforts
Latin American context
Customer demands
Improvement of ICT services
Intersectorial companies
need to improve their ICT
technologies.
Sectors such as:
Banking
Telecommunications
Insurance
Oil & gas
Products
Global technological development is
improving productivity and decreasing
costs, as well as increasing revenues and
services for final users in all industries.
Example of technologies mentioned
above include: Cloud, mobility, analytics,
and social networks.
Governments understand the
importance of ICT in improving
citizens’ lives and are leading
plans to make these services
available to everyone.
Examples of regional
government plans:
Colombia: Vive Digital
Paraguay: Paraguay
Conectado and PNT
Panama: National ICT
Strategy 2008–2018
Chile: Strategy for Digital
Development
Mexico: Digital Agenda
Average GDP in the region is
below the world average,
however the region is the
fastest growing ICT market in
the world.
Global companies are
discovering Latin America as a
fresh region to do business.
Increased availability of new
technologies is changing
customers’ behaviors and
creating new needs.
4
Manuel Ospina 2014 – Express Yourself
Infrastructure Innovation
Human Talent
Adaptability
Customer behaviors are generating challenges for the ICT sector, and the
sector’s growth depends on quick responses in the areas of infrastructure,
innovation, adaptability and human talent
Groups of the ICT challenges
Customer
Behaviors
Find new technologies to
improve current processes,
services, revenues, and
profits.
Define the best cost-benefit
technologies.
Ensure that networks and
application infrastructures
can respond to customer
demands.
Create scalable solutions.
Ensure internal structures will
respond quickly to market
changes.
Improve companies’ internal
processes.
Ensure best human resources to lead
responses to technological changes.
Maintain resources and avoid talent
rotation.
5
Manuel Ospina 2014 – Express Yourself
Infrastructure Innovation
Human Resource Adaptability
Infrastructure decisions in the intermediate term will define future market
behavior in the coming years; leaders are charged with making important
decisions
Challenges and my Role
Infrastructure Infrastructure challenges
Skills Assessment
Technical skills
Sector knowledge
Quantitative/Analytical
Strategic thinking
Work experience
Problem solving
Innovation
Global mindset
Lead technology initiatives for key companies in the sector
as a service provider.
Make complex decisions that will impact the companies’
infrastructure in the present and the future.
Lead technological projects for intersectorial companies
and to have a considerable positive impact on their business.
This could be in the below fields:
Technology deployment and Consultant.
Infrastructure Operation.
The role I hope to play in the intermediate term
Skills and self-assessment
Government
Private Sector
Education
Define a work path and deploy public networks to enable citizen access to online world. More
connectivity increments use of the internet and of new technologies that will incentivize demand for ICT
services, as well as for private investments.
Regulate ICT markets to encourage growth in the sector in a healthy business environment.
Deploy scalable infrastructure to improve services for end users in the most cost-effective way
possible (Technologies related to Cloud, Mobility, Applications, and Social Media).
Make the best decisions with regards to Inbound vs. Out-bound, In-source vs. Out-Source or Cloud vs.
In-house.
Focus on practical ICT education for engineering, management, law, etc. students.
Work jointly with the private sector to strengthen education in new leading technologies.
Accounting
Managerial decision
making
Finance
Operations
Strategy
IE courses helpful to improve skills
NON-EXHAUSTIVE
6
Manuel Ospina 2014 – Express Yourself
Infrastructure Innovation
Human Resource Adaptability
Companies of inter sectorial industries use ICT innovation, to reach
differentiation from the competition and improve performance
Innovation
Challenges and my Role
Skills Assessment
Technical skills
Sector knowledge
Global mindset
Quantitative/Analytical
Strategic thinking
Leadership
Entrepreneurship
Project management
Lead innovation initiatives in the region, with the required
knowledge and skills, and to reach business goals.
Be an agent of change for innovative projects that will
generate key changes in the region.
Be persistent with innovation efforts.
Add a global and technical point of view to innovation
initiatives in the Latin American region.
Develop a personal business idea that will permit innovation
in the region.
Finance
Accounting
Entrepreneurial
Management
Leading people and
teams
Communications skills
Critical management
thinking
Government
Private Sector
Education
Develop strategies to increase in-country innovation and form clusters of innovative countries.
Support and incentivize technical education for people from disadvantaged socio-economic
backgrounds by working jointly with the education sector.
Identify key ICT differentiators to increase the quality of services, revenues and profits.
Challenge the status quo, investigate customer behaviors, search for new technologies and new
ways to do tasks.
Be open to new ideas, new ways to do things and be unafraid of making mistakes. A persistent
search for innovation and the creative exercise involved in doing so, lead to huge changes in companies.
Work jointly with the private and public sector to support continual research for new technologies and
innovation.
Challenge the status quo, work with local and international partners to increase innovation in the region.
Innovation challenges
The role I hope to play in the intermediate term IE courses helpful to improve skills
7
Skills and self-assessment
NON-EXHAUSTIVE
Manuel Ospina 2014 – Express Yourself
Customer behaviors change constantly; a strong relationship with final
customers and fast adaptability with ICT tools will allow companies to
respond quickly to new market demands
Challenges and my Role
Skills Assessment
Communication
Leadership
Flexibility
Quantitative/Analytical
Strategic thinking
Work experience
Problem solving
Global mindset
Lead processes in companies to improve the responses
to customer demands, through my current experience,
knowledge of the sector, and the tools provided by the IE
MBA.
Identify required changes in companies based on customer
behaviors.
Lead initiatives to improve the flexibility of companies in
the sector, through the soft and hard skills.
Leading people and
teams
Strategy
Finance
Communication skills
Entrepreneurial
management
Operations
Infrastructure Innovation
Human Resource Adaptability
Challenges and my Role
Adaptability Adaptability challenges
Government
Private Sector
Education
Government regulators require clear definitions of internal processes, to respond quickly to market
changes, and to maintain healthy environments to do business.
Clear definitions of internal process to respond quickly to market changes and internal engagement
from all the members to produce the needed fast responses to market changes.
Develop resilient organizations with strong internal communications and high sensitivity to customer
behaviors.
Break out of the comfort zone; self confidence and innovation enable fast responses to market
demands.
Continually monitor social networks to detect patterns and be aware of new market demands.
Prepare the ICT professionals of the future to be proactive and sensitive to market behaviors while
working effectively.
The role I hope to play in the intermediate term IE courses helpful to improve skills
8
Skills and self-assessment
NON-EXHAUSTIVE
Manuel Ospina 2014 – Express Yourself
Infrastructure Innovation
Human Resource Adaptability
Talent is a key factor that permits companies to reach their targets; human
beings represent the greatest value for companies
Challenges and my Role
Skills Assessment
Communication
Sector knowledge
Read audience
Strategic thinking
Interpersonal
Problem solving
Multicultural awareness
Team work
Work jointly with the areas to define growth plans for
human resources to maintain IT staff, create a healthy work
environment, and retain high qualify staff.
Lead coaching for staff in my group to permit talent
improvement and high company performance.
Develop an integral profile (in terms of technical skills and
experience) to be prepared in the long term as an academic
trainer.
Challenges and my Role
Government
Private Sector
Education
Make efforts to improve citizens’ technical education and ensure preparation of local professionals for the
ICT sector.
Develop strong ICT staff recruitment procedures to ensure the best skilled resources.
Follow effective training plans on new technologies to develop employee skills and ensure the high
quality service that the market demands.
Develop strategies for main IT staff to increase their loyalty and avoid talent rotation and additional costs
generated by training, learning curve etc.
Create good work conditions, healthy work environments, and carrier plans to ensure staff retention.
Human talent challenges
Finance
Communications skills
International exchanges
Entrepreneurial
management
Operations
IE courses helpful to improve skills
The role I hope to play in the intermediate term
Human talent
Work jointly with companies to improve professionals’ preparation in fields such as engineering, law, and
management, focusing on the ICT sector.
9
Skills and self-assessment
NON-EXHAUSTIVE
Manuel Ospina 2014 – Express Yourself
The ICT sector in Latin America, affronts considerable challenges and
requires prepared leaders, to improve business environments, services,
revenues and profits on companies
Latin America
ICT
Challenges
My Role
with an MBA
of the IE
Conclusions Latin America has to contend with considerable challenges to increase its current GDP, and to
decrease poverty in the region. ICT is a tool that can be used to decrease this gap, and to reach
governments’ goals.
Latin America is the fastest growing ICT market in the world that will lead the race to close the
poverty gap. To achieve this, public and private sectors have to work jointly.
Global technological developments and government efforts are creating a positive business
context in the region, which is changing customer behaviors and creating an increasing demand
for ICT services.
The challenges that the ICT market faces are grouped as follows:
Infrastructure: Infrastructure decisions and investments will define future market behavior
for the coming years.
Innovation: Innovation gives companies of inter sectorial industries the differentiators and
tools to reach business goals and be leaders in the markets.
Adaptability: Final customers and the fast adaptability achieved with ICT tools will allow
companies to respond quickly to new market demands.
Human Talent: Human talent is the greatest value for each company, and allows
companies to reach corporate goals.
The education sector will determine the professional quality of human resources and work jointly
with governments and private companies to develop the required skills in future leaders.
Lead technology and innovation initiatives for key companies in the sector as a service provider.
Make the best decisions to improve the context of the sector, as a highly prepared leader.
Be an agent of change for innovative projects that will generate key changes in the region.
Develop an integral profile to be prepared in the long term as an academic trainer.
Develop a personal business idea that will permit innovation in the region.
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Manuel Ospina 2014 – Express Yourself
References
IDC Latin America Predictions 2014, December 2013, IDC #LA14047
Latin America ICT Industry Update, August 28, 2013, Coral Gables
WORLD ECONOMIC OUTLOOK, April 2014, World Economic and Financial Surveys
The Global Information Technology Report 2013, Growth and Jobs in a Hyperconnected
World , World Economic Forum
The Global Information Technology Report 2014, Rewards and Risks of Big Data, World
Economic Forum
IE Business School, International MBA, Program Structure
PROFESSIONAL SKILLS IN THE ICT INDUSTRY, 2001, Akademi University, Leppimäki,
Sami, Tammi, Mari and Meristö, Tarja
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