Embed Size (px)
DESCRIPTION
Tim Bunting, Head of Fundraising, Shelter BoxTommy Tonkins, Communications Officer, Shelter BoxWhat should your organisations facebook page be used for and how do you ensure synergy with your other social media platformsDiscover how to build facebook fans for your organisation and what you can do with themLearn the potential for engaging with your supporters through facebookLearn from a leading practice case study of how facebook transformed the award winning charity Shelter Box
Citation preview
Tim Bunting
Tommy Tonkins
“The newest computer can merely compound, at speed, the oldest problem
in the relations between human beings, and in the end the communicator will
be confronted with the old problem, of what to say and how to say it.”
Edward R. Murrow
HELSTON CORNWALL
The ShelterBox Trust is based in Cornwall, England, and all aid operations are co-
ordinated from these headquarters.
Our values
Where we’ve worked
(46,000)
International footprint
From a strategic point of view - What does Facebook offer us?
• Free* publicity• Access to 672,000,000 users• Ability to respond quickly to unfolding
events • Two way communication with our existing
and a new supporter and donor base• Interraction with numerous Networks
What else?
• It’s simple to use – technical skill not necessarily required!
• Used for internal communications – direct messaging
Why Facebook?
Our Facebook history
• 2009 – no Facebook page
• 2011 – 33,527 fans (British Red Cross – 16,000)
• Estimated reach - 10,000,000+ people
• Communications revolution
Principles
• Strategy
• Voice
• Interactivity
• Relationships
Objectives
• Awareness
• Traffic
• Loyalty
• (indirectly £)
What to say
• Content is key
• Fresh
• Engaging
• Interactive
How to say it
• Open
• Transparent
• Honest
• Tone of voice
Tell your story
• People relate to people
• Show don’t tell – create a dialogue
• Make it real
• Show the difference your work makes
What’s the future
The Facebook evolution
• Constant evolution as a platform– E.g. donations can now be made directly
through Facebook
• Increased integration
• Staying ahead of the curve
A photo from Chile of a young girl who lost her home in the massive earthquake using one of ShelterBox's Children's Activity packs that go into each box. This is where your support goes. Thank you.
These are some of the families we are helping in Japan. Thanks to your support we've been able to help them in their time of need. The Japanese authorities have praised our efforts as continue to help families who have lost everything. You can read the latest report here - http://www.shelterbox.org/news.php?id=630
Here's some festive cheer for you...Marjorie Stevens, pictured here, celebrated her 100th birthday on December 13 and came to ShelterBox HQ today to present us with £400 after asking her friends to donate to ShelterBox rather than buying her presents. It's the season of giving and Marjorie's gift to ShelterBox is inspirational. We can't thank this remarkable woman enough.
Thankyou!
Remember:
Engage
Interact
Be Honest
“Good night, and good luck.”
Edward R. Murrow
