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Business plan about a vending machines project.
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Kingdom of Bahrain University of Bahrain Department of Management
LOCATED in SALMABAD, Bahrain
Name IDPhone
numberSection
Abdul Jalil Abul Hassan2010 2065
34482898 02
Ashar Abbas Merza2010 4445
35104139 02
Khalil Ebrahim Ali2012 4348
36674731 02
Omar Saleh Al-Abdulrahman
2012 5936
33575397 02
Mohamed Nooralden2010 5340
39699525 02
Ali Abdulla Mohamed2011 0838
39447337 02
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2
Table of contentpag
e
The Executive Summary 1
History of the business 2
Mission, visions & goals
Description of the business & product
Marketing strategy
Management structure
Financial data
Executive summary:
Eat healthy is a fast /irregular vending machine, serving fast, fresh, and healthy handcrafted salads using best local ingredients.
Eat Healthy is a partnership business which specializes in providing healthy handcrafted Salads through vending machines which will be suitable for all ages with its unique facilities that would be the entire health conscious people destination.
We will infiltrate the health food industry with innovative, first to market, high quality Salads with different tastes. Our vegetables are fresh which will be imported directly from a local farm located in Al Jisra.
The main objective of our business it to share awareness of healthy food by offering fresh salads to our customers. We will offer different types of salads i.e. (Greece salad, chicken salad, tuna salad, scissor salad and fruit salads). We make everything on a daily basis with different sizes in affordable price.
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History of the business:
While thinking and putting too much effort for our business idea that took us weeks. One day in UOB while Jaleel and Ashar were going to the section, Ashar wanted to buy Salad from food court but the section was about to start, so Jaleel asked Ashar “ Why don’t you buy anything from the vending machine just for now ? “Unfortunately, they don’t have salads in their vending machines.” Ashar said. All of a sudden Jaleel said let’s buy a Vending Machine and put salads on it. After sharing the idea with the rest of the members, they liked the idea and added some more unique
features in it .
Background about owners:
Abdul Jalil is studying management in University of Bahrain.Jalil
has sales, Events and promoting brands experience and got certificates in
Marketing skills and creativity thinking, Business Symposium “ Gulf
Economics, Challenges and Vision”, and in Social Projects. And will be
responsible in running the administration of the business.
Ashar Abbas Ashar is a student at university of Bahrain studying business management. Ashar has excellent communication skills and experience in marketing and promotions. Also he is a creative person with high certificates in computer knowledge.
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Mission, Vision & Goals:
Mission statement: Delivering healthy salad in a fast and reliable way. This will be accomplished by offering fresh handcrafted and healthy salads at reasonable prices.
Goals: "specific and measurable"
1. To increase the awareness of healthy food2. To reach new customer segment3. To offer high-quality salads and a wonderful experience at
reasonable prices.
Key to success: Key success for HVM includes:
1. Providing the highest quality of salads
2. Competitive pricing.
Vision:
To be the leading vending machine in Bahrain which provides healthy salads to all and planning to cover GCC market.
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Description of the Business and Product:
Name: Eat healthyAddress: Salmabad Email address: [email protected]: www.EatHealthy.comTwitter: @E_HeathyFacebook: Eat HealthyLegal approval: Ministry of industry and commerce.Ministry of health.
We want to focus only on selling healthy salads. Fast foods will not be sold in our vending machines, as Fresh handcrafted Salads promote a healthy and positive Bahraini lifestyle.
We offer a broad range of fresh salads, all from high quality Bahraini grown vegetables and fruits.
Eat healthy primarily sells salads .Main products sold are: Greek salad, Italian salad, scissor salad, chicken salad and tuna salad.
Our warehouse will be located in Salmabad,with an OFFICE SPACE in 10*04 meters and a medium sizekitchen. The reason selecting Salmabad because it’s an area which have a lot of warehouses and will be a good place for our employers residence than other areas in Bahrain and a strategic location to reach the highways.
About the vending machine: You can buy multiple items at once. It keeps your food at the perfect temperature.
Process:After ordering the vending machines from foreign suppliers:
We get fresh vegetables and fruits every morning from a local farm in Al Jisra. We arrive at 5 a.m. and make everything daily. We make everything in our local, fully licensed kitchen daily.
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We deliver the salads to the machine at 9 a.m. and remove the unsold salads which we donate to Al Eslah society daily.
Competitive edge:
We will offer fresh handcrafting salad through a vending machine , each of it is made fresh each morning which will be our company’s ;the advantage will be that our customers can eat fresh salad any time the desire.
Marketing strategy:
Target market: We will be targeting customers of all ages, people who like to eat healthy foods or would like to be fit or maintain their weight. In short they love a healthy life style. They might not be health conscious but they enjoy eating salads. The marketing Mix The following decision outlines some of the details of the proposed marketing mix for our company:
Product Strategy: We will be providing high quality of service which offers healthy foods including salads and fruits.The company’s slogan “Eat Healthy Live Longer “
Distribution strategy:We will be locating 10 vending machines in different locations around the kingdom. Our vending machines will be located in UOB, Hospitals (Salmaniya Medical Complex and BDF), BMMI and Bahrain international Airport.Over the next two years we will be distributing and providing our services for Mall and offices. Regardless of our expansion plans, we intend to monitor and maintain strong relationships with distribution channel members.
Promotions Strategy:Our Company communicates with consumers about its products in a variety of ways. We will be providing information about the company as well as its products which will be available via the Internet, direct mailings, and in person. The firms promotional efforts also seek to differentiate its products from those of its competitors.
Pricing strategy:Our products are priced with the competition in mind. We are not concerned with setting high prices nor attempting to achieve the
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goals of setting low prices by selling high quantities of products. Seeking customers satisfaction is more valuable than achieving
higher profit margin .
Price will be depended on the quantity as per size:Small size: 500 fils Medium Size: 800 FilsLarge Size: 1.200 BD
Marketing research:We have studied the market through internet and we have taken information and opinion from specialized people in this sector so we can assume the market size and its desires.
Why they will buy our product?We provide fresh salad with different touches as well as offer the product in a reasonable price
Marketing approach:
We will target our customers through social networking sites:
Website Twitter Facebook Instagram Media, broachers and peer to peer.
Strategies:We will be using advertising and promotional programs to increase exposures to the targeted market by
1. Promote the product in targeted market2. Distributing flyers 3. Putting Banners on highways
Strengths:1. Innovation: being unique2. Reputation for innovation 3. Reaching customer wherever they are
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4. Fast and reliable
Weaknesses:1. New in the market
2. High rental costs
3. Potential competitors
Competitors:Eat Healthy faces competition from a variety of competitors:
Fast food: Offers the convenience of fast service. The food product is not competitive, but people are often willing to sacrifice quality for convenience.
Salad boutique: Considered to be part of the fast food segment, they are a direct competitor of Salad Vending Machines.
Grocery markets i.e. (24hour, Mega Mart, Gulf mart and etc: Serving prepared salads.
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Management structure:
Management
Jaleel will act as the founder/CEO of the company, and will be responsible in running the overall administration of the business.
CEOJaleel
MARKETING DEPTAshar
Quality AssuranceOmar
CFOKhalil
MohamedAli
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Khaleel will be responsible for the company's present financial condition, In addition, oversees the capital structure of the company, equity and internal financing. As he has a great experience in this field which will make him suitable for this post.
Quality Assurance :
Quality assurance will be an independent function and will mirror the
responsibilities of Eat Healthy quality assurance effort which will be running by
Omar.
Marketing and creativity:
This department will be responsible for the creation of the advertisements and
promotions of our products and service which will be running by Ashar.
Media Planning & Placement :
Ali and Mohamed will be responsible of this department, in which we develop
a media plan to reach the target audience effectively in a cost effective
manners.
Strategic Planning & Research:
This department is involved in interpreting market environment, determine
consumer needs and perceptions, and advise how we can meet strategic
goals in order to make and place the most delicious salads in the most
effective way. In which all of the partners will work to develop the company.
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FINANCIAL DATA:
As you can see there is no Salad vending machines in Bahrain . salad fridge is suitable for all ages . many people will be appreciated and would love to have salad like this. It is in demand by many nutritionist . Items included in our vending machines are affordable .
Expected revenue:Revenue is achieved by sales of many items from our MENU. This MENU includes many types of salads. Each item is multiplied by number of customers each month. Then at the end of the year it is added to get the annual revenue.
ESTIMATED ANNUAL INCOME:Income (Revenue)
Sales Income------------------------------------------------ 82,080BDExpenses
Cost of goods sold------------------------------------------ 14,856BD Operating expenses-----------------------------------------30,716 BD• Depreciation - equipments--------------------------------250BD• Depreciation – furniture------------------------------------ 300BD• Depreciation – Truck --------------------------------------- 2,286BD• Salaries------------------------------------------------------- 13,920 BD
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• Rent expense ------------------------------------------------- 8400BD*Rent of warehouse (500*12= 6000) *Rent of Machines (200*12= 2400)
• Advertising-------------------------------------------------- 4000BD• Insurance----------------------------------------------------- 1,200BD• Telephone---------------------------------------------------- 240BD• Internet------------------------------------------------------- 120BD
Net income ------------------------------------------------------------36,508 BD
Appendixes
2014CURRICULUM VITAE
Personal Information : Name: Abdul Jalil Abul Hassan Nationality: Bahraini C.P.R. No: 920900895 Date of Birth: 17/9/1992 Marital Status: Single Present Address: House: 41 Road: 364 block: 318, Al-HOORA E-mail Address: [email protected] Contact No: 34482898 Language Known: English, Arabic, Balushi, Urdu, Hindi.
Educational Qualification: 2007-2010 Ahmed Al Omran Secondary School 2010- present University of Bahrain doing BSc in management
Work Experience:1. Worked as a Sales person in { Al Soroor }
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Skills: - Technical Skills : 1 .Microsoft Office
2 .Searching thought Internet
- Personal Skills:1- Leadership / Time Management Skills2- Effective communicational and analytical skills, 3- Aptitude to work under-pressure and as part of a team.
Job Responsibilities:1. Prepare correspondence, reports, and materials for
publications and presentations.2. Setup and coordinate meetings and conferences.3. Answer telephones and handle in appropriate manner.4. Perform general clerical duties to include but not limited to:
photocopying, faxing, mailing, and filing.5. Customer Service, Account billing customers.6. Follow up outgoing and coming correspondence, Maintain
hard copy and electronic filing system.7. Assist customers in the collection Procurement, the design of
advertisements8. Help Customers & Reply on their inquiries.
2014CURRICULUM VITAE
Personal Information :
Name: Ashar Abbas Merza Salman Nationality: Bahraini C.P.R. No: 920711588 Date of Birth: 7/7/1992 Marital Status: Single Present Address: House : 3542 Road : 1054 Block :
1210 E-mail Address: [email protected] Contact No: 35104139 Language Known: Arabic – English
Educational Qualification:
Student at university of Bahrain, bachelor in business management degree
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Higher Secondary Certificate in commercial major (given in 2009-2010)
Skills: -Computer Knowledge: Windows. Ms Word, Excel, PowerPoint &
Photoshop .
- Personal Skills :Excellent Communication skills .
Job Responsibilities:Team work skills, Analytical skills.
MOHAMMED NOORUDDIN MOHAMED ALBASTAKI
Villa 135, Road 1203, Block 1212, Hamad TownMobile No. : 39693232 – 39699525, House no. : 17431133E-mail: [email protected]
Personal Details
Date of Birth 30/11/1992CPR No 921102992Marital Status SingleLanguage English Realign MoslemNationality Bahraini
Education
Bachelor in Business Administration – Management American Cultural & Educational Centre East Riffa Commercial Secondary school, Kingdom of
Bahrain
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Work Experience
Al Nezahm Furniture( Summer ) Marketing Dept.
University of Bahrain – Activities ( Convergences )
Hafeera Construction, Marketing Dept. )Summer (Accounts
Key Attributes
PERSONAL QUALIFICATIONS
Very pleasant, courteous and highly motivated person, display
honesty and integrity at all times. Highly responsible and
attendance and punctuality are at a high standard .
ABILITY TO LIAISE WITH OTHERS
Good awareness and ability to communicate with a variety of
people from all levels, also a confident and effective
communicator and an extremely positive attitude to my work.
ACCURATE AND ABLE TO MEET DEADLINES
Can meet time critical deadlines and my presentation skills
are to my personal best.
WORKING ON MY OWN INITIATIVE
Good communication skills and experience of producing a
dissertation as well as various other new ideas, this means
that I could work confidently by myself as well as with a team.
DEVELOPING MY SKILLS
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Always prepared to learn new skills and excellent at applying
myself to any tasks which are new to me .
Computer Skills
Fully Proficient in the use of Microsoft Office & Internet.
Languages
Fluent Writing & speaking in Arabic & English.
Interests and Hobbies
Very good in football, Reading, Swimming
P . O . B o x 4 9 8 • A l - K h o b a r 3 1 9 5 2 • S a u d i A r a b i aP h o n e + 9 6 6 5 9 6 9 6 9 6 3 3 • F a x + 9 6 6 3 8 6 4 9 2 3 6 •
E - m a i l : OMAR .ALABDULRAHMAN@GMAIL . COM
O M A R S . A L - A B D U L R A H M A NPersonal Information Marital status: Single Nationality: Saudi Date Of Birth: 1991 Place of Birth: Al-Khobar – Saudi Arabia
Education
[ 2009 – Graduated in 2012 ]High Diploma - KFUPM (Dammam Community College)Supply Chain Management
[ 2008 ] Al-Hassan Standard eligibility School Saudi Arabia, AL-KhobarHigh School – Science.
Professional experience
[ June 2010 – Until now ] Wings Team
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RedBull. Saudi Arabia, Al-Khobar.
[ 2008 – 2010 ] Sales Coordinator
SALEH AHMED TRADING EST. Saudi Arabia, Al-Khobar.
Languages
- Arabic (Native Language - English
Objective
For the development of my abilities and gain practical experience
Other Training course:
2007: New Horizons: (Computer Application Skills) 2006: Prince Mohammed Bin Fahad Program: (Computer Application & English Language). 2006: Direct English: English Course Level 1+2 2005: King Faisal University: (Computer Application & English Language) 2004: New Horizons: (Program of professional office work) 2010:ILSC international language school of Canada (English curse)
Computer skills:- Typing Arabic & English.- Windows- Office Application (Word, Excel, Power Point, Access, Outlook).- Internet.
Appreciation Certificate:
- Outstanding achieve participation in 1st Aramco Bike Rally.- Contribution & participation in 2nd Saudi Aramco Bike Rally.- Contribution & participation in 3ed Saudi Aramco Bike Rally.
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2014CURRICULUM VITAE
Personal Information :
Name: Khalil Ebrahim Ali Bukhalaf Nationality: Bahraini C.P.R. No: 940804514 Date of Birth: 10 Aug 1994 Marital Status: Single Present Address: Saar 1547 B: 356 R 5865 E-mail Address: [email protected] Contact No: 33085558 Language Known: Arabic - English
Educational Qualification:
Graduated from Shaikh A.Aziz Secondry school in 2012 with a percentage of 93.1% in the field of commercial studies, the study included Sales, Account,
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Management( Management small offices as well ) and last but not least Insurance.
Currently finishing my second year at university of Bahrain, studying BSc. In Management.
Work Experience:Summer job as a salesman for a Bahraini company called Gpac trading company for 3 months. The company is a retailer which specialized in food industry but they have other imported products like Soap. I’ve learned a lot in dealing with customers and it was a good experience to engage in such a work that I would be able to integrate with the customers and start to implement what I have learned from my studies in reality.
Skills and hobbies: I have an excellent communication skill which I’ve learned a lot from my previous experience.
I am able to work on computer, good at MS word office , PowerPoint and familiar with statistics and mathematics that can be implemented in Excel. I am fluent in speaking English and Arabic in addition I am taking courses in learning French language. Finally, I am a member of Bahrain national chess team and I am The Bahrain chess champion in 2013. As
well as university of Bahrain champion in 2009 .
Job Responsibilities:1. Perform general clerical duties to include but not limited to:
photocopying, faxing, mailing, and filing.2. Customer Service, Account billing customers.3. Follow up outgoing and coming correspondence, Maintain
hard copy and electronic filing system.
CURRICULUM VITAE
Name : Ali Abdulla Mohammed Abdulla Ahmed Nationality : Bahraini Date of Birth : 10th June 1993 Address : Villa 54, Road 31, Block 939 Contacts : +973 39447337 [email protected] Marital Status : single CPR No. : 930603583
To get the best experience from the biggest and best telecommunication company in Bahrain. It will be an honor to work under your admission where I have the opportunity to evolve and develop professionally.
Personal Details
Objective
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2008-2011: High School Diploma - Commercial,East Riffa School
2011-up to date: B.Sc in Business Management – University of Bahrain (sponsored by Batelco)
Participated in an event for General Organization For Youth. Completed an e-learning course at Batelco.Worked at Batelco summer job for 3 months. Currently working at Batelco in customer service department
Communication skills & Linguistics: capable of communicating in Arabic & English, both speaking and writing, with good communication rapport levels among different groups.Computer literacy: Basic knowledge of Microsoft Packages & a frequent surfer of the internet. Hobbies: Mechanical machineries such as cars, football & basketball.
Educational
Work Experience
Skills & Interests Skills
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