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4th Quarter 2011
Forward Looking Statement
The numbers, as of and for the year ended December 31, 2011, contained within this presentation are
unaudited. Certain statements contained herein may be considered “forward-looking statements” as
defined in the Private Securities Litigation Reform Act of 1995. These statements are based upon the
belief of the Company’s management, as well as assumptions made beyond information currently
available to the Company’s management and, may be, but not necessarily are identified by such words
as “expect”, “plan”, “anticipate”, “target”, “forecast” and “goal”. Because such “forward-looking
statements” are subject to risks and uncertainties, actual results may differ materially from those
expressed or implied by such forward-looking statements. Factors that could cause actual results to
differ materially from the Company’s expectations include competition from other financial institutions
and financial holding companies; the effects of and changes in trade, monetary and fiscal policies and
laws, including interest rate policies of the Federal Reserve Board; changes in the demand for loans;
fluctuations in value of collateral and loan reserves; inflation, interest rate, market and monetary
fluctuations; changes in consumer spending, borrowing and savings habits; and acquisitions and
integration of acquired businesses, and similar variables. Other key risks are described in the
Company’s reports filed with the Securities and Exchange Commission, which may be obtained under
“Investor Relations-Documents/Filings” on the Company’s web site or by writing or calling the Company
at 325.627.7155. The Company does not undertake any obligation to update publicly or revise any
forward-looking statements herein because of new information, future events or otherwise.
3
Who We Are
$4.1 billion financial holding company headquartered in Abilene, Texas
Group of 11 separately chartered banks
122-year history
Growth markets include 50 mile radius of
the larger cities of Texas
4
Recognitions
KBW Honor Roll – One of Forty banks named – March 2011
SNL Financial top publicly traded community bank and sixth overall – March 2011
Ranked #2 in Texas and #7 in the United States by J.D. Power and Associates 2011 Retail Banking Customer Satisfaction Study – April 2011
Bank Intelligence Proven Performers - #4 in the Nation in
$1 - $10 billion category – June 2011
5
6
What Makes Us Different
One Bank, Eleven Charters Concept
One Bank Consolidation of backroom operations (lower efficiency ratio) Agency agreements (customers may use any of our 52 locations)
Eleven Community Bank Charters Bank Presidents run their banks Local Boards – Movers and Shakers of the Community
Keep our banks locally focused Make sure we meet the needs of the community Help us make better loan decisions Help us market the bank
Up to $2.75 million of FDIC insurance available
7
Huntsville Acquisition
Acquired November 2010
Huntsville, Texas 37,000 Residents Sam Houston State University – 17,000 Students
Fastest Growing University in Texas Headquarters of the Texas Department of Criminal Justice – 5,000 employees Strategically located on Interstate 45 – 70 miles north of Houston
$181 million in Assets* $155 million in deposits $88 million in loans
Approximately 1.63x book; 10.8x last twelve months earnings (tax effected) Huntsville acquisition is very similar to our model around Dallas/Fort Worth
and provides diversification #2 Market Share in Walker County – 21%
*As of Dec. 31, 2011
8
FFIN’s Unique Positioning in Texas
Bank Key Markets
BBVA Compass Rio Grande, Gulf Coast, Houston, Dallas, El Paso, Lubbock
Comerica, Inc. DFW, Austin, Houston, California, Michigan, Florida, Mexico
Encore Bancshares Houston, Florida
Frost San Antonio, Austin, Corpus Christi, DFW, Rio Grande
International Bancshares Corp. Rio Grande, Houston, San Antonio, Oklahoma
Prosperity Houston, DFW, Austin
Southside East Texas
Texas Capital DFW, Austin, San Antonio and Houston
ViewPoint Financial Dallas
Zion DFW and Houston
98
10
Texas: Large and Growing
Five most populous states:* Growth (2000 – 2010)
California 37.3 million 10.0%
Texas 25.2 million 20.6%
New York 19.4 million 2.1%
Florida 18.8 million 17.6%
Illinois 12.8 million 3.3%
* U.S. Census Bureau
11
Target Markets – Population Growth
Population growth (2000-2010) in FFIN expansion markets:*
Texas 20.6%
Bridgeport & Wise County 21.2%
Fort Worth / Tarrant County 25.1%
Cleburne, Midlothian & Johnson County 19.0%
Weatherford, Willow Park, Aledo 32.1%
Granbury & Hood County 24.5%
Stephenville & Erath County 14.8%
* U.S. Census Bureau
12
Texas Benefits
CEO Magazine ranks Texas best state for
business – for seventh consecutive year
Texas created more jobs (230,800) in 2010 more
than any other state
Texas created more private sector jobs than any
other state during the past decade
13
Preferred Acquisition: Granbury and Glen Rose
12
14
Core Markets: West Central Texas
Markets served benefiting from well-established, long- time customers
BANKASSET
SIZE*LOCATIONS
DEPOSIT
MARKET SHARE**
MARKET
SHARE RANK**
First Financial Bank(Abilene, Clyde, Moran, Albany, Odessa)
$1,415 M 14 41% 1
First Financial Bank(Hereford)
$165 M 1 42% 1
First Financial Bank(Eastland, Ranger, Rising Star, Cisco)
$189 M 4 55% 1
First Financial Bank(Sweetwater, Roby, Trent, Merkel)
$174 M 4 37% 1
First Financial Bank(San Angelo)
$420 M 2 20% 2
TOTALS $2,363M 25* Data as of 12-31-11** Data as of 06-30-11
15
Expansion MarketsBANK ASSET SIZE* LOCATIONS
DEPOSIT MARKET
SHARE**
MARKET SHARE
RANK**
First Financial Bank (Cleburne, Burleson, Alvarado, Midlothian, Crowley)
$309 M 6 21% 1
First Financial Bank (Southlake, Trophy Club, Keller,
Bridgeport, Decatur, Boyd)
$317 M 3
3
8%
16%
5
3
First Financial Bank (Stephenville, Granbury, Glen Rose, Acton)
$362 M 6 21% 2
First Financial Bank(Weatherford, Aledo, Willow Park, Brock, Ft. Worth)
$403 M 7 24% 1
First Financial Bank(Mineral Wells)
$205 M 1 35% 1
First Financial Bank(Huntsville)
$181 M 1 21% 2
TOTALS $1,777M 27 * Data as of 12-31-11** Data as of 06-30-11
16
Recent De Novo Growth Abilene: New Southside Branch – Expected to Open 3rd Quarter 2012
Grapevine: Branch of Southlake – Expected to Open 1st Quarter 2012
Cisco: Branch of Eastland – September 2011
Lamesa: Office of Trust Company – April 2011
Crowley: Branch of Cleburne – October 2010
Odessa: Branch of Abilene – February 2010
Fort Worth: Branch of Weatherford – February 2010
Odessa: Office of Trust Company – April 2009
Merkel: Branch of Sweetwater – July 2008
Brock: Branch of Weatherford – March 2008
Acton: Branch of Stephenville – March 2008
Albany: Branch of Abilene – May 2007
Fort Worth: Office of Trust Company – April 2007
Years with Company Years in Industry
Scott Dueser Chairman of the Board, President & Chief Executive Officer
36 41
J. Bruce Hildebrand, CPA Executive Vice President Chief Financial Officer
9 33
Gary L. Webb Executive Vice President Operations
9 23
Gary S. Gragg Executive Vice President Credit Administration
21 33
Marna Yerigan Executive Vice President Credit Administration
1 28
Michele Stevens Senior Vice President Advertising and Marketing
15 31
Courtney Jordan Senior Vice President Training & Education
3 18
Kirk Thaxton, CTFA President, First Financial Trust & Asset Management
25 29
Senior Management at First Financial
17
Experienced Bank CEOs & PresidentsYears with Company Years in Industry
Ron Butler, FFB Abilene 19 30
Mike Mauldin, FFB Hereford 9 34
Kirby Andrews, FFB Sweetwater 21 24
Tom O’Neil, FFB Eastland 13 32
Mike Boyd, FFB San Angelo 36 40
Matt Reynolds, FFB Cleburne 7 30
Ron Mullins, FFB Stephenville 6 33
Doyle Lee, FFB Weatherford 16 39
Jay Gibbs, FFB Weatherford 10 37
Mark Jones, FFB Southlake 11 34
Ken Williamson, FFB Mineral Wells 10 40
Robert Pate, FFB Huntsville 14 31
Gary Tucker, First Technology Services 21 37
18
19
2006 2007 2008 2009 2010 2011
$2,850$3,070
$3,212 $3,279
$3,776
$4,121Chart Title
Growth in Total Assets
Asset Performance
(in millions)
20
2006 2007 2008 2009 2010 2011
$685 $739 $797 $836 $959 $1,102
$1,699 $1,807 $1,786 $1,849$2,154
$2,233
Non Interest Bearing Interest Bearing
Deposit Growth
Growth in FFIN Total Deposits (in millions)
$2,384$2,546 $2,583
$2,685
$3,113$3,335
21
Deposit Products
Time22.6%
Deman
d33.0%Mon
ey Market37.1%
Sav-ings7.3%
2005 2006 2007 2008 2009 2010 2011
$85 $73 $84 $77 $73 $81 $66
$160 $165 $182 $191 $175 $191 $218 $37 $31 $32 $52 $0
$330 $344 $394 $391
$406 $429 $427
$677 $760 $836 $855
$860 $990
$1,076
Real Estate
Commercial
Student
Consumer
Agricultural
Loan Performance
Growth in FFIN Total Loans (in millions)
$1,373
$1,566 $1,514
$1,690$1,787
$1,528
$1,289
22
23
Overview of Loan Portfolio
Commercial 23.9%
Agricul-ture3.7%
Consumer12.2%
Real Es-tate
60.2%
Residential Development & Construction 5.2%
1-4 Family 39.2%
Commercial Devel-opment and Construc-
tion4.2%
Commercial R/E 30.6%
Other R/E 20.8%
Chart Title
24
Breakdown of R/E Loan Portfolio
25
2005 2006 2007 2008 2009 2010 2011
End of Period 54.5 57.6 60.0 60.6 56.4 54.3 53.6
Average
Balances57.6 56.6 59.8 61.1 59.5 56.0 54.6
Loan to Deposit Ratio
26
Less than
1 year
1 to 3
years
3 to 5
years
5 to 10
years
10 to 15
years
Over 15
years
35.8% 10.8% 15.3% 19.0% 8.4% 7.9% 2.8%
Variable and Fixed Rate Loans
Loan Portfolio Interest Rate Risk Analysis
Variable
RateFixed Rate
2006 2007 2008 2009 2010 2011
FirstFinancial 0.30% 0.31% 0.80% 1.46% 1.53% 1.64%
Peer Group 0.60% 0.98% 2.63% 5.41% 5.38% 4.90%*
Sound Lending Practices
Nonperforming assets as a percentage of loans + foreclosed assets (FFIN vs. Peers)
27
*As of Sept. 30, 2011
28
2005 2006 2007 2008 2009 2010 2011
$14,719$16,201
$17,462
$21,529
$27,612
$31,106
$34,315
$1,320 $2,061 $2,331
$7,957
$11,419$8,962
$6,626
ALLL Provision
Allowance for Loan Losses and Provision for Loan Losses
(in thousands)
Summary of Bond Portfolio
Agencies 14.72% Corpo-rates
6.69%
Muni 37.36%
MBSs 13.48%
CMOs 26.87%
Trea-suries 0.88%
29
Municipal Allocation by StateState Percentage
Texas 58.20%
Michigan 5.20%
Wisconsin 4.37%
Illinois 2.91%
Massachusetts 2.22%
Florida 2.19%
Washington 2.18%
New Jersey 2.17%
Kentucky 1.80%
Louisiana 1.77%
California 1.72%
Utah 1.57%
Other 38 states 13.70%
30
31
2006 2007 2008 2009 2010 2011
$1,300$1,428
$1,631 $1,664$1,784
$1,912Chart Title
Growth in Trust Assets
Total Trust Assets – Book Value (in millions)
32
2006 2007 2008 2009 2010 2011
$7,665$8,746
$9,441 $9,083
$10,809
$12,671Chart Title
Total Trust Fees
Growth in FFTAM Fees (in thousands)
2006 2007 2008 2009 2010 2011
$46.0$49.5
$53.1 $53.8
$59.7
$68.4Chart Title
$1.3
25th Consecutive Year of Increased Earnings
FFIN Earnings (in millions)
33
34
2006 2007 2008 2009 2010 2011
$1.48$1.59
$1.71 $1.72
$1.91
$2.17Chart Title
Strong Shareholder Earnings
Basic Earnings Per Share
$0.04
2005 2006 2007 2008 2009 2010 2011
1.80%1.68% 1.72% 1.74% 1.72% 1.75% 1.78%
1.15% 1.10%
0.87%
-0.03%
-0.18%
0.25%
0.79%*
FFIN Outperforms Peers
Percentage Return on Average Assets
Pe
er
Gro
up
Fir
st
Fin
an
cia
l
35
*(thru Sept. 30th)
2005 2006 2007 2008 2009 2010 2011
16.15% 16.20% 15.87%15.27%
13.63% 13.74%14.44%
13.33%12.61%
9.45%
-1.83%
-2.57%
1.16%
7.37%*
Strong Return on Capital
Percentage Return on Average EquityP
ee
r G
rou
p
Fir
st
Fin
an
cia
l
36
*(thru Sept. 30th)
37
2007 2008 2009 2010 2011
Shareholders’Equity 335,495 368,782 415,702 441,688 508,537
As a Percent of Total
Assets10.93 11.48 12.68 11.70 12.34
Tangible
Capital270,288 304,779 352,550 369,164 436,415
Tier 1
Leverage Ratio9.23 9.68 10.69 10.28 10.33
Tier 1 Risk
Based Capital Ratio14.65 15.89 17.73 17.01 17.49
Risk Based
Capital Ratio15.62 17.04 19.10 18.26 18.74
Capital & Capital Ratios
(dollars in thousands)
3rd Qtr. '08
4th Qtr. '08
1st Qtr. '09
2nd Qtr. '09
3rd Qtr. '09
4th Qtr. '09
1st Qtr. '10
2nd Qtr. '10
3rd Qtr. '10
4th Qtr. '10
1st Qtr. '11
2nd Qtr. '11
3rd Qtr. '11
4th Qtr. '11
3.00%
3.25%
3.50%
3.75%
4.00%
4.25%
4.50%
4.75%
5.00%
First Financial Peer Group
Net Interest Margin
Quarterly Interest Margin
38
2005 2006 2007 2008 2009 2010 2011
FirstFinancial 52.48% 53.57% 52.83% 50.76% 50.11% 49.49% 48.37%
Peer Group 60.12% 61.29% 63.12% 68.12% 69.53% 67.32% 65.16%*
Working Harder and Smarter
Efficiency Ratio (FFIN vs. Peers)
39
*As of Sept. 30, 2011
Stock cost in January 2011 $34,170
Dividend received ($0.95 x 1,000 shares) $ 950
Decrease in stock price during 2011($34.17 to $33.43 X 1,000 shares) $2210,720
2011 return on investment 0.61%
2010 return on investment -2.99%
2009 return on investment 0.69%
2008 return on investment 50.20%
2007 return on investment -7.05%
5 year compound average return 6.32%
Total Return on Investment
($740)
Assume you owned 1,000 shares of FFIN stock on January 1, 2011…
40
Dividends Per Share
2005 2006 2007 2008 2009 2010 2011
$0.73$0.79
$0.84$0.89 $0.91 $0.91
$0.95Chart Title
Annual Dividends Per Share
41
Strong Stock Performance
-60.00%
-50.00%
-40.00%
-30.00%
-20.00%
-10.00%
0.00%
10.00%
20.00%
30.00%
40.00%
FFIN S&P 500 NASDAQ Dow JonesJan . ‘07 Dec. ’11Dec . ‘09Dec ‘07 Dec ‘08 Dec. ‘10
42
Challenges
Regulatory reform from Washington
Keep nonperforming assets to a minimum
Maintain net interest margin
Lower efficiency ratio
43
Opportunities
Loan Growth
Mortgage Lending
Trust Services
Treasury Management
Potential Acquisitions
44
www.ffin.com