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ION Organizational
Analysis
Patrick PettyjohnShelley StephenMengyuan Zhao
September 20, 2011R621 – Dr. Cho
THEORETICAL BASIS AND PARADIGM CHARACTERISTICS
Part 1 – Four Logics of Change
Autopoiesis Theory
• Defined: Reveals the relationship between systems and their environments.
Autopoiesis Theory
• Defined: Reveals the relationship between systems and their environments.
Borders Bookstores• Started as homey, but
large, bookstore in Ann Arbor, MI, staffed by book lovers.
• Hired non-book people and narrowing selection without recognizing corporate identity change.
Chaos and Complexity Theory
• Defined: How ordered patterns of activity can emerge from spontaneous self-organization
Chaos and Complexity Theory
• Defined: How ordered patterns of activity can emerge from spontaneous self-organization
Borders Bookstores• Attractor of e-books
readers ignored• Stayed with more
dominant attractors - established mindsets and power bases
• Tried surviving as discrete corporate entity
Mutual Causality Theory
• Defined: Change is enfolded in the strains and tensions found in circular relations.
Mutual Causality Theory
• Defined: Change is enfolded in the strains and tensions found in circular relations.
Borders Bookstores• Good results with
continuous expansion through the early 2000’s reinforced positive feedback loop.
• Achieved a level of growth that was unsustainable.
Dialectical Change Theory
• Defined: Change is the product of tensions between opposites.
Dialectical Change Theory
• Defined: Change is the product of tensions between opposites.
Borders Bookstores• Opened a website for 2
years, sold it to Amazon, did not open another for 10 years.
• Decision to not be an internet player embraced a polarized view rather than finding a way to live in internet world.