Future of digital presentation

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Wednesday, 30 November 2011

Future of Digital30th November 2011


1977 Ken Olsen, founder of Digital Equipment Corp...

"There is no reason anyone would want a computer in their home."

Clifford Stoll 1995 Newsweek wrote... "no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works."

2007 Steve Ballmer, CEO of Microsoft...

"There's no chance that the iPhone is going to get any significant market share. No chance."

1966 Time Magazine - that remote shopping (ecommerce) would never become popular because...

"women like to get out of the house, like to handle the merchandise, like to be able to change their minds."


Short

Medium

Long



Channel and device diversification






Social Media


Community Management


Community

Community Management


You.

BBC

Your blog

Your campaign micro-site

Facebook

Linked In

Adapted from a graphic by David // Armano


Me.

Facebook

Facebook

Linked In

You.

LinkedIn

My blog Twitter


Blogging


Email


Mobile


Mobile


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http://www.youtube.com/watch?feature=player_embedded&v=nJVoYsBym88








The Cloud & Appification








Narrowcasting


Narrowcasting


Narrowcasting


Localisation


Gamification


Gamification


Gamification

S - Status

A - Access

P - Power

S - Stuff


Gaming is huge...

http://www.youtube.com/watch?v=SWG_dCwjKLQ




Gaming is huge...





Gaming is huge...





Gaming is huge...


Online Gamers

55% - Women

45% - Men

More active socially both on and offline

Harris Interactive Survey Nov 2011




Facebook Effect





Global Dominance


Global Dominance



EcoSystems





http://www.geek.com/articles/mobile/apples-1988-vision-of-the-future-2011115/





The End of Free?


The end of free?





Interaction with devices



http://www.youtube.com/watch?feature=player_embedded&v=5dlUi3DnrzA












Collaborative Consumption








Collaborative Cures


New forms of ecommerce


New forms of ecommerce




Data Science


Data Science


Data ScienceData Privacy?




The Future of Search?


The Future of Search?


http://html5.redbull.com/http://html5demos.com/


http://html5.redbull.com/

http://html5.redbull.com/

http://html5demos.com/

http://html5demos.com/

Augmented Reality


Augmented Reality


Augmented Reality


Augmented Reality

http://www.wired.com/beyond_the_beyond/2011/04/augmented-reality-aurasma/





Professor Harald Haas, Edinburgh University


340,282,366,920,938,463,463,374,607,431,768,211,456

2128 individual addresses available


Internet of Things


Internet of Things


Internet of Things


Internet of Things

A Smarter Planet


Internet of Things

http://www.youtube.com/watch?v=sfEbMV295Kk

A Smarter Planet




http://www.youtube.com/embed/pocvkqlcyog?feature=player_embedded










http://www.microsoft.com/office/vision/




The rate of change has outpaced the yearly review




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Not simple Cause & Effect


Awareness Consider Engage

Digital MarketingThe Social

Web

Beyond control?


Data is the new oil


Execution beats clever campaigns or latest channel


Digital Marketing is time consuming

Swapping media costs for labour costs


On-going training is needed


The digital journeyCluttered Systems and processes tactical and

single channel driven

Considered Individual systems customer focused but lack links cross-channel

Capable Integrated systems but not fully harnessed cross channel

Cultural Fully integrated systems and processes harnessed across channel

Foviance 2011



Heard it all before?









Education

Future of digital presentation