#GameOnNHSM4

Sunday, April 6, 14

Meet the Team

@simonegold18 @JROsyr @lizaflaherty@jolenespivack

Sunday, April 6, 14

Meet our Interviewees

@CaseyCut@EricSReilly @MallorysMuffins

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Remember this?Sunday, April 6, 14

How important are incentives?

According to SocialVibe:

23% increase in consideration against competitors

32% increase in likelihood to buy the product

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Just ask BusinessWire

Drives attention to a brand message

Increases brand perception

People who engage=more likely to consider

Drives website and in-store

Drives purchases and conversions

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What is incentive?

Anything that rewards a consumer for paying attention to the brand

Coupon/discounts

Free service

Physical rewards

On the spot benefitsSunday, April 6, 14

Casey Cutler, Traffic Coordinator at MME

“I think it will continue to increase. I think everyone has probably been effected by gamification knowingly or without knowing because it is used everyday to help businesses through flyers or pop ups on the web. Especially since social media is one of the biggest ways to advertise now, I think it will only continue to increase because it is becoming a smart way to encourage more people to buy the product or at least grab their interest”@CaseyCut

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Coupon/discounts

We all know how coupons work, but how are they evolving in the digital landscape?

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Small Business: Big Online Coupons

• Competing in a digital sphere

• Benefits of rewarding loyal online customers

• Mallory’s Marvelous Muffins, Owner Leslie Zieger

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Free ServiceWe talked about glassdoor.com, but where else in the digital landscape is using a free service approach?

Free Service approach can be closely related to VIP programs

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Physical Rewards

If you ____ (insert: sign up, opt in, fill out this survey, tell us your favorite), then we will send you ____ (insert: product, sample, information, coupon/discount).

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On the spot benefits

Potentially where digital incentives are going

Real world experiences, turned digital

Check out more examples on next slides

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Eric Reilly: Account Coordinator 180LA

• @EricSReilly

What age group do you feel is most responsive to

gamification?

"Millenials. Due to social sharing they have a chance to compete against a global

gaming community and prove their worth and brand

loyalty."

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Mobile

Get to a McDonalds, NOW.

Requires real time action

Real time mobile coupon

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Real world, gone digital

Coca Cola small world machines:

Real world campaign with explosive digital results

Interact, get your coke now

Demands consumer to engage

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Foursquare and mobile

Brands and businesses can interact with you when you want, when you’re there

Geotargeting

foursquare vs. future possibilities

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The cutting edge of digital

Drives purchases and conversions

Engages consumers

Consumers come for the incentive, stay for the content

On the spot benefits=On the spot results?

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Gaming with Friends

Google Maps

April fools day gamification

Augmented Reality

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Challenge Your Friends

Nike Fuel Band

Wearable technology

Based on statistics and ranked for all to see

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The future

Who knows? But according to the numbers, it seems like on the spot incentives with real world engagement

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In conclusion

Your consumers time is valuable, make it worth their while

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