PowerPoint Presentation

Media Discipline Course

Presented: August 22, 2013

Media Discipline Course

Geary LSF University

Presented: August 22, 2013

Presented by: Liz Serafin

Training Purpose and Agenda

Media Discipline Course Purpose: To provide real world application of concepts taught within Media 101 and Advanced Display courses.

Training Agenda

Paid Search Audit Example: Putting PPC Knowledge to use in identifying optimization opportunity.

Media Plan Example: Putting knowledge to use in formulating a new campaign plan.

Q and A

PPC Audit Methodology

Audit YTD 2013

Examining performance data in multiple dashboard views

Provide insights to improve account performance

Identify best practices that can be applied to future account activity

Examine Structure & Architecture

Separation of Campaigns

Details

Relevancy

Ad copy messaging

Devices

Ranking / Bidding

Networks

Keywords

Settings

Tracking

Executive summary

Geary LSF Performed an audit of the Grantham AdWords account to identify the foundational strengths as well as areas for improvement that would lay the groundwork for tactical plan development for a PPC program.

Account has strong foundation with multiple identified opportunities for improvement/scale.

Findings and recommendations are based on preliminary analysis of Granthams AdWords account..

Profile-wide KPIs:

44,295 Clicks

$203,700 Total Spend ($29-$30k average monthly)

0.50% CTR (Average)

$4.60 Average CPC (increasing)

1,190 Conversions

$106.23 Cost per Conversion (significantly lower for branded)

4.39% Conversion Rate (Average)

Current campaign wins

Strong foundational architecture allows for ease of identifying performing vs. non-performing segments, and optimizing based on specific programs.

Separation of brand vs. non-brand campaigns.

Separation of campaigns by program type.

Separation of campaigns by device (Prior to enhanced campaigns migration)

Separation of search vs. display campaigns

Maximization of branded campaign budgets always on

Presence of remarketing campaigns

Some separation of match type by ad group

Minimum of 2 ads in rotation for each ad group

Utilizing dayparting tactics

Using SiteLinks

Using Call Extensions

Using negative keywords

5

Identified Opportunities

Keyword Match Types

Finding Campaign spend is dependent on Broad and Phrase match keywords which doesnt allow for maximum campaign control or performance

Details

Broad match keywords represent slightly higher volume composition than Exact and Phrase.

Broad Match keywords account for the highest spend, and highest Cost per Conversion, with the lowest conversion rate.

Exact match keywords drive an exponentially stronger CTR compared to the other match types, and a significantly lower CPC

Exact match is driving the strongest conversion rate, at the most efficient CPC

Opportunities

Negative match type mirror strategy

Separation of campaigns by match type

Keywords by Volume

KeywordsBroadExactPhrase28822.025821.025300.0

Keyword Status

Finding Over 40% of keywords are requiring a premium bid due to Quality Score.

Details

There is a large portion (44%) of active keywords that have a low quality score

Paying a premium CPC to drive traffic in comparison to higher quality score keywords ($11 vs. $2.20)

5% of active keywords are falling below the first page positions, limiting traffic.

Opportunities

Refine group structure for low quality score keywords in order to more specifically tailor ad copy and landing page experience.

Evaluate longer term performance of keywords below first page bid to define revised bid strategy.

8

Ad Group Structure

Finding Ad groups contain mix of long tail and high volume terms.

Details

High volume keywords likely cannibalizing traffic from lower volume, more specific keywords.

Current structure prevents tightly themed ad copy application, which may be contributing to low quality scores.

Opportunity

Revise ad grouping and campaign structures to separate high volume from long tail keywords.

9

Landing Page Experience

Finding Multiple landing pages exist, however, opportunity to further tailor a specific user experience.

Details

Currently landing pages exist that speak to Military, General, and Specific Program categories. However, based on low quality scores, and some findings (example above), opportunity exists to continue to refine a more relevant user experience.

Opportunity

Content specific pages for keyword categories like Graduate School Admissions tests

Military branch specific landing pages to align with account structure

Conversion optimization

Keyword: GRE

10

SiteLinks Optimization

Finding SiteLinks Augment Overall Performance (CTR and Conversions), but need to be optimized

Details

SiteLinks have not been migrated to new format under Enhanced Campaigns. (Benefit of new format is ability to track each SiteLink individually).

Opportunity

Migration of SiteLinks to new format, with ability to track each individually.

Testing of additional wording or SiteLinks combinations to further augment performance.

11

Mobile Tactics

Finding Mobile drives cost efficient performance, but is not being maximized or customized.

Details

Mobile CPCs are that of desktop, which translates into a cost efficient Cost per Conversion.

Mobile conversion rates are on par with that of desktop.

Current account does not utilize mobile preferred ads. Mobile CTR is lower than that of desktop.

Only some campaigns have mobile bid multipliers in use. Some are suppressing mobile devices all together.

Opportunity

Create mobile preferred ads to improve CTR. (With call extensions)

Track calls resulting from mobile.

Enable mobile bid multipliers across campaigns (based on analysis of historical data).

Impression share SOV

Finding There is room to grow current paid search efforts due to campaign quality, keyword matching and budget restraints; Impression Share is less than 25%

Opportunity

Adjust budget caps to maximize SOV based on spend.

Work towards improving quality score to offset amount of impression share being lost due to rank factors.

13

Summary of Opportunities

Improve quality score to drive better cost efficiency

Restructure ad groups for a more relevant ad and landing page application.

Continue to develop more specific landing page experiences.

Ensure bidding strategy promotes first page exposure.

Capitalize on mobile performance

Enable mobile across campaigns

Formulate mobile preferred ads

Define appropriate mobile bid multipliers

Maximize SOV, particularly on exact match keywords, which drive the strongest performance. Expand exact match keyword set.

Migrate and optimize SiteLinks to improve CTR and Conversions.

Track calls and account for them in bidding strategy.

Media Plan Development Example

The Fresh Market

15

Digital Media Campaign Overview

MarketsHouston, TX metro areaMetros around existing Fresh Market store locationsTarget AudiencesMales & Females between the ages of 25-64 years oldOrganic food eaters, health enthusiasts, nutrition consciousCampaign Media GoalsCreate awareness and brand lift for Houston Store openingsIncrease reach against target audience that will engage with the Fresh Market website Promote select 4th of July catering/deli platter initiatives

2013 Paid Media Goals and Objectives

Store OpeningHoliday PromotionGoals/Objectives Drive awareness of The Fresh Market store opening among local target audienceEstablishing brand positioning and creating the foundation for a strong PPC campaign in the futureDrive user interest in Fresh Markets products & services. through promotion of specific holiday productsIncrease online and offline sales of holiday promotional plattersMeans of MeasurementTrack impressions & clicksMeasure engagement of site content (i.e. New vs. Returning visits - Google Analytics)Track online ordersTrack store locator views/directions widget

17

2013 Paid Media Goals and Methodology

GoalsMethodologyStore OpeningHoliday PromotionBrand Awareness Branded keywords Relevant brand modified product terms CPM based cost model for efficient impression volume Promotional product keywords CPM based cost model for efficient impression volumeBrand Positioning Non-branded product terms Promote The Fresh Market as synonymous with premium quality Rich Creative that compliments existing website look and feel High volume modified promotional keywords (ie. best) Promotional product imageryIncrease Site Traffic Brand keywords Leveraging display creative focused on site content (food recipes) Enhanced ad network optimization & audience refinement Promotional product keywords Strong call to action ad copy messaging Enhanced ad network optimization & audience refinement

Paid Search Benefits

Reach users when they are actively looking for you.

Bottom of the funnel users.

Users qualify themselves.

Search Engines represent one of the single best traffic driving sources online.

Ability to influence brand exposure (positioning and frequency).

Ability to customize marketing message.

Display Targeting Capabilities

Paid Search Recommendation: Houston Store Opening

Focus on Fresh Market brand related keywords.

Heavily focus on use of Brand in ad copy to pre-qualify users and in effort to gain residual branding effect from search ads.

Utilize Sitelinks to highlight specific areas of the site that might be of interest to target audience.

Target individual devices for testing and customization purposes.

Paid Search Recommendation: Holiday Promotion

Focus on three categories of keywords:

Fresh Market branded keywords

Deli Platters / Catering

4th of July party recipes

Test ad copy messaging

General Platters/Catering

Holiday specific

Target individual devices for testing and customization purposes.

Example of Contextual Display

Facebook Advertising

Target Audience

Males/Females

Age: 25+

Living within 25 Miles of Houston, TX

Interested in: Cooking, Beer, Wine, Spirits, Organic Products, Food, Dining

Store Opening Campaign

Option 1Paid SearchBranded OnlyGDNCPM ModelFacebook N/AProjected ImpressionsOption 2Paid Search Non-brand keyword coverageAd NetworkPremium audience targetingEnhanced Engine optimizationFacebookFood enthusiastsProjected Impressions

Holiday Promotional Campaign

Option 1Paid SearchPromotional Product Keywords OnlyGDNCPM ModelProjected ImpressionsOption 2Paid Search High Volume Root variationsAd NetworkPremium audience targetingEnhanced Engine optimizationLook-a-like modelingProjected Impressions

Store Opening Options

Holiday Promotional Options

Thank You.

Keyword report-47.csvKeywordCampaignAd groupStatusMax. CPCClicksImpressionsCTRAvg. CPCCostAvg. positionConv. (1-per-click)Cost / conv. (1-per-click)Conv. rate (1-per-click)Destination URLMatch typemilitary assistance programNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadva benifitsNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadcolleges for militaryNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary spouse education programsNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmycaa grantNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary dependents scholarshipsNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadapply for va benefitsNonbrand - Military 7-11 (Air Force)Top Performersad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadonline colleges for military spousesNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037BroadScholarship EngineeringNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadgibill.va.govNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadtop online colleges for militaryNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary transferNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadtextbooks grantNonbrand - Military 7-11 (Air Force)Top Performersad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadveterans college benefitsNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadcollege and militaryNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadva education programsNonbrand - Military 7-11 (Air Force)Top Performersad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadva education benefits numberNonbrand - Military 7-11 (Air Force)Veteransad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadonline schools for militaryNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broaddegrees for militaryNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary spouse grants for collegeNonbrand - Military 7-11 (Air Force)Top Performersad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary classesNonbrand - Military 7-11 (Air Force)Top Performersad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadwwii veterans family education benefitsNonbrand - Military 7-11 (Air Force)Veteransad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadcollege in the militaryNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary college programsNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary education benefits for spousesNonbrand - Military 7-11 (Air Force)Top Performersad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadtop online colleges for militaryNonbrand - Military 7-11 (Air Force)Top Performersad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadonline military schoolNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadtextbook grantNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmycaa applicationNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmycaa militaryNonbrand - Military 7-11 (Air Force)Top Performersad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadfinancial aid for military spousesNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadarmy reserve gi billNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadva benefits for schoolNonbrand - Military 7-11 (Air Force)Veteransad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadgi bill for dependentsNonbrand - Military 7-11 (Air Force)Top Performersad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadonline schools for militaryNonbrand - Military 7-11 (Air Force)Top Performersad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary wife benefitsNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadbenefits for veteransNonbrand - Military 7-11 (Air Force)Top Performersad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary dependents benefitsNonbrand - Military 7-11 (Air Force)Top Performersad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary dependant benefitsNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadstate benefits for veteransNonbrand - Military 7-11 (Air Force)Top Performersad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadamerican military academyNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary veteran benefitsNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary tuition assistanceNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7.25000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmycaa schoolsNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadbest online colleges for military spousesNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadva benefits for dependentsNonbrand - Military 7-11 (Air Force)Top Performersad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadva e benefitsNonbrand - Military 7-11 (Air Force)Veteransad group paused6.5000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broaddistance education militaryNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadonline doctorate information technology military friendlyNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadsquadron officer schoolNonbrand - Military 7-11 (Air Force)Top Performersad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadfinancial aid military spousesNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadmilitary reserves benefitsNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadarmy dependent scholarshipsNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadcaptains career courseNonbrand - Military 7-11 (Air Force)Veteransad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadonline military coursesNonbrand - Military 7-11 (Air Force)Top Performersad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadshcolarships for reservistsNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused7000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadveterans benefits for widowsNonbrand - Military 7-11 (Air Force)Military 7-11ad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadveterans educational assistance programNonbrand - Military 7-11 (Air Force)Top Performersad group paused5.95000.00%000000.00%http://rmi.grantham.edu/military.html?ctcampaign=1119&ctkwd={keyword}&ctmatch={matchtype}&ctcreative={creative}&ctadpos={adposition}&cid=1037Broadbest online college for militaryNonbrand - 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