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Beyond the Basics: SEO Linkbuilding for Great ResultsPresented by Randy Windsor, Network Solutionswww.networksolutions.comSure, we all know about Search Engine Optimization….and we all know that one key to successfully being found in the search results is to make sure that our site is optimized. But what about off-site SEO strategies? Randy Windsor of Network Solutions will be presenting a must-see seminar on the most talked about and most needed component of SEO: Building links. What’s a successful link building strategy? What are safe ways of building links? Randy is ready to answer those and other questions about SEO to improve your search engine rankings.
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Confidential ©2010 Network Solutions, LLC
Get Found In The Search Engines: SEO 101
Randy WindsorSearch Marketing
Coach
Network Solutions
2
How do I deliver a week’s worth of information in just 45
minutes?Explain How The Engines Succeed
Define Search Engine Optimization
Create a “Top Ten List”of Best Practice Strategies
Confidential ©2010 Network Solutions, LLC
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How do the Search Engine Succeed?
Who do you search on?
They have to provide the most relevant results possible when a person does a
search
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In short, it is putting information into your site properly and then helping the Search Engines to find it so they can use it.
What is Search Engine Optimization?
Search Engine Optimization is a process of adding or editing information within the pages of a website in such a way that the Search Engines will find that
information, digest it, index it and then use it as a result for a search
query
Confidential ©2010 Network Solutions, LLC
Get Found in the Search Engines: SEO 101 5
What is a Keyword?
A Keyword is a single word or any number of words that can be entered into a Search Engine to obtain a result
Confidential ©2010 Network Solutions, LLC
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Now It’s Time for Our “Top Ten List”!
Drum Roll Please !!!
Confidential ©2010 Network Solutions, LLC
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Use Keywords in your internal page URLs (If possible)
#10 – Keywords in URLs
Keywords in the URLs may help your pages rank for those words
Confidential ©2010 Network Solutions, LLC
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Select a descriptive domain name
#9 –Domain Name Selection
Be certain that people know what you do by looking at your domain name
Confidential ©2010 Network Solutions, LLC
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Each link leads to more specific internal pages
#8 – Accessible Navigation Structure
Use a logical and simple navigation structure
The search engines must find your internal pages to rank the information those pages have
Confidential ©2010 Network Solutions, LLC
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Create theme based pages
#7 – Theme Based Pages
The Search Engines must provide a page that is relevant to what a person is searching for
Confidential ©2010 Network Solutions, LLC
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Use Tags and Meta Tags properly
<html><head><title>Understanding ping pong grips </title><meta NAME="description" CONTENT=“Are you looking for a comfortable way to grip your ping pong paddle? Are you wanting to improve your ping pong game? We may have the answer to your questions."><meta NAME="keywords" CONTENT=“ping pong grip, table tennis method, shakehand, penhold">
#6 – Meta Data
Search Engines can use Meta Data to better understand page content
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Use keyword rich anchor text for all internal links
#5 – Text Based Internal Links
Keywords in anchor text tell engines about the page before they get there
Confidential ©2010 Network Solutions, LLC
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Target effective keywords
#4 –Proper Keyword Selection
Understand how your potential customers search – What words do they use?
What will a person type into an engine when looking for
something you fer?
Confidential ©2010 Network Solutions, LLC
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Create good original content
#3 – Original Content
Create information that cannot be found anywhere else. Don’t copy !!
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Linking, Linking, Linking !!!
7 out of the top 10 factors impactingnatural search rankings have to do
with links
#2 – Linking
Inbound, Outbound, Internal – It is ALL very important!
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Know what you are actually up against!
Competitive analysis will help you learn how to rank better in the
engines
#1 – Don’t Try To Beat The Engines
Don’t think about beating the engines! You must beat your competitors!
Confidential ©2010 Network Solutions, LLC
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1 – Think of beating your competitors, not the Search Engines!2 - Linking, Linking, Linking !!!3 - Create good original content4 - Target effective keywords
5 - Use keyword rich anchor text for all links6 - Use Tags and Meta Tags properly7 - Create theme based pages
8 - Use a logical and simple navigation structure9 - Use a descriptive domain name
10 - Use Keywords in your internal page URLs if possible
“Top Ten” Search Engine Optimization Tips:
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Establishing Your Website Footprint
For more information regarding the presentation you have just seen or any additional products of services offered by Network
Solutions®, Please feel free to call us at:
888-642-0299 All trademarks, service marks and logos (the "Trademarks") used are registered and unregistered Trademarks of Network Solutions LLC or their respective owners.
