Download ppt - Getting Found In The Search Engines

Confidential ©2010 Network Solutions, LLC

Get Found In The Search Engines: SEO 101

Randy WindsorSearch Marketing

Coach

Network Solutions

2

How do I deliver a week’s worth of information in just 45

minutes?Explain How The Engines Succeed

Define Search Engine Optimization

Create a “Top Ten List”of Best Practice Strategies


Get Found in the Search Engines: SEO 101 3

How do the Search Engine Succeed?

Who do you search on?

They have to provide the most relevant results possible when a person does a

search



In short, it is putting information into your site properly and then helping the Search Engines to find it so they can use it.

What is Search Engine Optimization?

Search Engine Optimization is a process of adding or editing information within the pages of a website in such a way that the Search Engines will find that

information, digest it, index it and then use it as a result for a search

query



What is a Keyword?

A Keyword is a single word or any number of words that can be entered into a Search Engine to obtain a result



Now It’s Time for Our “Top Ten List”!

Drum Roll Please !!!



Use Keywords in your internal page URLs (If possible)

#10 – Keywords in URLs

Keywords in the URLs may help your pages rank for those words



Select a descriptive domain name

#9 –Domain Name Selection

Be certain that people know what you do by looking at your domain name



Each link leads to more specific internal pages

#8 – Accessible Navigation Structure

Use a logical and simple navigation structure

The search engines must find your internal pages to rank the information those pages have



Create theme based pages

#7 – Theme Based Pages

The Search Engines must provide a page that is relevant to what a person is searching for



Use Tags and Meta Tags properly

<html><head><title>Understanding ping pong grips </title><meta NAME="description" CONTENT=“Are you looking for a comfortable way to grip your ping pong paddle? Are you wanting to improve your ping pong game? We may have the answer to your questions."><meta NAME="keywords" CONTENT=“ping pong grip, table tennis method, shakehand, penhold">

#6 – Meta Data

Search Engines can use Meta Data to better understand page content



Use keyword rich anchor text for all internal links

#5 – Text Based Internal Links

Keywords in anchor text tell engines about the page before they get there



Target effective keywords

#4 –Proper Keyword Selection

Understand how your potential customers search – What words do they use?

What will a person type into an engine when looking for

something you fer?



Create good original content

#3 – Original Content

Create information that cannot be found anywhere else. Don’t copy !!



Linking, Linking, Linking !!!

7 out of the top 10 factors impactingnatural search rankings have to do

with links

#2 – Linking

Inbound, Outbound, Internal – It is ALL very important!



Know what you are actually up against!

Competitive analysis will help you learn how to rank better in the

engines

#1 – Don’t Try To Beat The Engines

Don’t think about beating the engines! You must beat your competitors!



1 – Think of beating your competitors, not the Search Engines!2 - Linking, Linking, Linking !!!3 - Create good original content4 - Target effective keywords

5 - Use keyword rich anchor text for all links6 - Use Tags and Meta Tags properly7 - Create theme based pages

8 - Use a logical and simple navigation structure9 - Use a descriptive domain name

10 - Use Keywords in your internal page URLs if possible

“Top Ten” Search Engine Optimization Tips:



Establishing Your Website Footprint

For more information regarding the presentation you have just seen or any additional products of services offered by Network

Solutions®, Please feel free to call us at:

888-642-0299 All trademarks, service marks and logos (the "Trademarks") used are registered and unregistered Trademarks of Network Solutions LLC or their respective owners.