Graphic Design Principles

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Curriculum and lesson plan activities in education

Four Principles

1. Proximity

2. Repetition

3. Alignment

4. Contrast

Proximity (or closeness)

Objects being near creates a connection between ideas or elements on a page.

Items not related should NOT be grouped close together.

Scattered Proximity Proximity

Group similar objects together.

Repetition

Unifies project.

Repetition can be used with fonts, colors, bullets, images or alignment.

Example of stars throughout this page or throughout several pages in a multipage document.

Alignment

Creates order and clean lines for more organized appearance.

Align against invisible lines or grids for best results.

This is some text to show example of what is not aligned properly in a text. You don’t want to mix center, left and right alignments. You should consistently use one.

Also avoid using center alignment when possible.

This text makes things look

disorganized and less consistent.

Misaligned

Contrast

Background and foreground must be different enough for text to be easy to read.

High Contrast

Low Contrast

Medium Contrast

7

High Contrast

Low Contrast