How do the principles and practice of web-based communication support or challenge professional (arts-related) practice?

Support Vs.

Challenge

Support

Challenge

SUPPORTWeb-based communications

support our professional practice by allowing us to

network, advertise and market our business.

• Facebook• Twitter• LinkedIN• Spotlight• DancersPro• Youtube • Showreels• DancersInc

• Agencies Online Profiles• Instagram• Dance Cast• NetworkDance• Blog spot

CHALLENGEWith all the possibilities to market, advertise

and network via the internet, are we becoming to reliant on web-based communications?

Thoughts?

• Do we listen too much to others?• Do we just go on popular opinion?• Are we missing out on the world in front of us?• Do you get the full picture by just watching

someones showreel or reading their CV?• Does it hinder or limit our marketing

possibilities?• Does it stop us networking in person? • Does it make us lazy?

Switch on to switch off?

Everything that is in place to support our professional practice also has the potential to challenge it.