The primary optical area the strong fallow area

Weak fallow area Terminal area

The middle of the

advert is called the

axis of orientation

The primary optical area

In this area they have added things such as the star actor, movie title and slogan.

The star actor – the star actor is the largest image on the poster he is iconic to action thrillers he is

the reason that this movie will be popular, people will want to watch the movie based on the fact

that he is in it.

The movie title – is just above the actors image in standout colours this is so that people can identify

the name of the movie and also it gives a strong indication as to what kind of film it is by the rest of

the poster being in black and white and the title being in red

The slogan – the slogan is it is being used in the poster to catch eyes and also give yet another

indication as to what kind of film it is and it is also probably a line taken from the film at an

important moment.

Strong fallow area

In this poster the strong fallow area is the same as the actor, title and slogan and stretched across

the top of the page and placed in the centre.

Weak fallow area

In the weak fallow area there is symbolism and iconography with the gun being the main focus and

yet again we can see more clear indication that this movie will be a tense action thriller consisting

death and bloodshed.

Terminal area

The terminal area consist of information such as the date and other ratings from other newspapers

and their critics it’s also the place where the price and title credits such as actors names