Primary Optical Area

The Guttenburg Design Theory

Strong Fallow Area

Weak Follow Area

The Terminal Area

The Guttenburg Design Theory

In the primary optical area there is a big picture of the stars face and a quote “help is only 140 million miles away” the reason for this is so that it’s the first thing people will see so that we will

want to watch the film because this way it will draw us in and get our attention. They have but the writing in big bold letter the background is an orange red and the writing is white so by doing this the righting will stand out more, they have also put a big picture of the star at the top of the poster this will also catch our eye and it tells us that he is the star of the film this will also make

people want to watch the film if they have enjoyed other films he has been in and he is very well know.

The strong follow area is similar to the primary optical area which is used to make the design of the poster have more of an impact on the film, we can see that the film is by Ridley Scott and the quote “help is only 140 million miles away” the reason for this is so that it’s the first thing people

will see so that we will want to watch the film because this way it will draw us in and get our attention. They have but the writing in big bold letter the background is an orange red and the

writing is white so by doing this the righting will stand out more.

In the weak follow area we see rocks, sand and him walking towards the rocks, the name of the actor and the film with all names of the people involved with the film also the date the film

comes out they have put these here because this is where we will look last also the way they have laid it out shows that the film will be a sc-fi/action film.

In the terminal area we can see that he is on a different planet because he is wearing a space suit and the rocks and sand are orange red also the film title is “the Martian” and martians are associated

with mars so this gives us the idea he is on mars.

You can tell the genre of film by the poster because he is wearing a space suit and the rocks and sand are orange red also the film title is “the Martian” and martians are associated with mars so

this gives us the idea he is on mars meaning that the film will be a sc-fi/action film.

Modes of address is the main star in the film which is Matt Damon, he is staring right at us like he is addressing us making us want to know his story.