IN THE NAME OF ALLAH, THE MOST GRACIOUS THE MOST MERCIFUL.

Why scientific research is important for business?

Presented to : HO JICC

Presented by:

Aqeel Tahir Jawad Abbas Waqar Siddiqui

Research

Research is an inquiry or investigation.

Process that is organized, systematic, data-based

critical and objective.

Its purpose is finding solution to a specific problem.

Business Research A systematic inquiry that provides information. to

guide business decisions to make well informed and

timely decisions.

Scientific research focuses on solving problems.

It pursues a step-by-step logical and rigorous method to

scientific research is more objective than subjective.

It analyzing situational factors surrounding any problem.

It control phenomena through prediction and explanation.

Scientific Research:

Identify

gather

Analyze

conclusion

Scientific research and business

Effect of Scientific investigation and managerial

decision making.

It applies to both basic and applied research.

It enables managers to deal with problem

It help managers to state findings with accuracy

and confidence.

Every organization have their R&D department.

Sense Spot Deal

Hallmarks of Scientific Research

1- Purposiveness2- Rigor

3- Testability4- Replicability

5- Precision6- Objectivity

7- Generalizability

8- Parsimony

We will explain each of these characteristics in the context of the following example Consider the case of a manager of P&G who is interested in investigating how employees` commitment to the organization can be increased.

Purposiveness

Research must be started with a definite, clear

aim, objective and purpose.

Research findings must be beneficial for

organization.

For example an increase in employee commitment

will be beneficial for organization

It will translate into less turnover, less

absenteeism, and increased performance levels .

Rigor

Rigor connotes carefulness during research.

It also refers to degree of exactitude in research

investigations.

Chosen sample should be true representative of

whole organization.

Method adopted for collecting data should be

appropriate.

Research process should be free from personal and

emotional biases.

Testability

Testability refers that hypothesis must be testable.

Hypotheses are tentative yet testable statements.

They are derived from theory or theory based.

It must be able to testify by applying certain

statistical tests experimentally.

Replicability

Results should be supported again and again when the

same type of research is repeated in other similar

circumstances.

Replicability will gain confidence in the scientific

nature of our research.

Replicability brings exactitude and accuracy in

research findings.

Precision and Confidence

Precision refers to the closeness of the findings to

reality.

Precision reflects the degree of accuracy of the

results .

We ensures that our findings are close to reality.

So that we can place reliance or confidence in the

results.

In social sciences confidence level is 95%.

Objectivity

The conclusions drawn from information should be

objective.

The findings should be based on the facts .

The more objective the interpretation of the data, the

more scientific the research investigation becomes.

Generalizability

Generalizability refers to the scope of applicability

of the research findings in one organizational

setting to other settings.

The wider the range of applicability of the solutions

generated by research, the more useful the research

is to the users.

Parsimony

Parsimony refers to simplicity in explaining the

phenomena or problems that occur.

It is Level of understanding in generating solutions

for the problems.

Economy in research models is achieved when we

can build a lesser number of variables.

Those variables would explain the variance far more

efficiently than a complex set of variables.

Question and Answer session