What is Motion Media?

Motion Media

- a form of media that has the appearance of moving text and graphics on a display. Its purpose

is to communicate information in multiple ways (Roblyer, 2006)

- an integrated sight-and-sound kinetic media (Shelton, 2004)

General Characteristics of Motion Media

1. It communicates message to large, heterogeneous, and anonymous audiences;

2. It communicates the same message to mass audiences simultaneously, sometimes in public,

other times in private;

3. It embodies messages that are usually impersonal and transitory;

4. It is multisensory such that the audience’s sight and hearing are stimulated in concert. Such a

combination of sensory stimuli forms a complex synergism that can significantly enhance commu-

nication. This powerful double-barreled combination of dual-sense stimulation contributes in large

measure to the compelling influence of motion media;

5. It is a formal, authoritative channel of communication. Accordingly, its power in informing and

entertaining lies in the communicator’s ability to control visual and aural stimuli;

6. It is instrumental in behavior and attitude modification – that is, attitude formation, change,

conservation, and canalization (directing a performed attitude to a new direction);

7. It confers status upon issues, persons, organizations, or social movements.

What are the Different Motion

Media Formats?

1.) Film- also called a movie or motion picture, is a series of still or moving images

a.) Short Film

b.) Documentary Film

c.) Animation

2.) Motion Pictures in Television

Television (TV) is a telecommunication medium for transmitting and receiving moving images

that can be monochrome (black-and-white) or colored, with or without accompanying sound.

a.) Commercial Advertisements on TV

b.) Philippine Drama

c.) Reality Shows

d.) Game Shows

e.) Talk Shows

f.) Television News

3.) Interactive Video - usually refers to a technique used to blend interaction and linear film or

video.

a.) "Customizable" Online Interactive Videos - Customizable videos allow the user to adjust

some variables and then play a video customised to the user's particular preferences. How-

ever the user does not actually interact with the video while it is playing.

b.) "Conversational" Online Interactive Videos - Conversational videos allow the user to in-

teract with a video in a turn-based manner, almost as though the user was having a simple con-

versation with the characters in the video.

i.) Videoconferencing

ii.) Videophone

c.) "Exploratory" Online Interactive Videos - Exploratory videos allow the user to move

through a space or look at an object such as an artwork from multiple angles, almost as though

the user was looking at the object in real life. The object or space is depicted using video loops,

not still, creating a more "live" feel.

4. Others (i.e. phone gaming, computer games, cinema)

Livestream is a live streaming video platform that

allows users to view and broadcast video content us-

ing a camera and a computer through the internet.

It offers a free ad-supported service aad multi-tiered

premium services.

YouTube is a video-sharing website, created by

three former PayPal employees in February 2005, on

which users can upload, view and share vid-

eos.Unregistered users can watch videos, while regis-

tered users can upload an unlimited number of vid-

eos.

What are the Advantages and Limita-

tions of Motion Media?

ADVANTAGES OF MOTION MEDIA

Motion: Better mastery of procedures, as opposed to stagnant images

Processes: Operations where sequential movement is needed can be shown.

Safe Observation: Observing phenomena that might be dangerous to view directly

Skill Learning: Videos can be viewed over and over, so repeated observation of skills is possible

Dramatization: Recreations of history and personalities; observing and analyzing human relations

problems

Affective Learning: Films for shaping personal and social attitudes; documentaries and propa-

ganda films to affect attitudes

Problem Solving: Open-ended dramatizations can leave viewers to solve problems themselves

Cultural Understanding: Appreciation for other cultures by seeing video depictions of them

Establishing Commonality: People with different backgrounds can discuss topics after watching

a video

Limitations of Motion Media

Fixed Pace: cannot be interrupted

Still Phenomena: Motion media is sometimes unsuitable to other topics such as those involving a

map, a wiring diagram, etc.

Misinterpretation: In documentaries and dramatizations especially, intended messages are quite

deep and complex. Because of that, young viewers who lack maturity tend to misinterpret the

message.

Cost: Equipment and materials for motion media are expensive. (e.g. DVD player, television,

computer, etc.)

How does Motion Media Help in Educa-

tion?

Applications to Education

EDUCATIONAL IMPLICATIONS (APPLICATIONS TO EDUCATION)

video-based learning materials

how-to videos (problem-based topics)

public broadcast archives (current events, important events like SONA, public speeches)

educational films

documentaries

multimedia essays

video call/video conference

Interactive Videos

What should be the goal of video-based materials in learning?

The video-based materials and activities shall produce a deeper level of engagement, better un-

derstanding of the content, or even an improvement in students' cognitive capacities for learning

from video.

What makes video-based materials effective for instruction?

These materials promote student-centered instructional approach. After viewing and utilizing

a material in the classroom, online, or in a distant learning setting, students create their own inter-

pretation, Thus, they dig deeper into the content and understands the topic more. Concepts are

transferred to new problem questions and the construction of knowledge occurs. Thus, students

are becoming more engaged in the learning process. (Research shows that the amount of stu-

dent learning that occurs in a classroom is directly proportional to the quality and quantity of stu-

dent involvement in the educational program (Cooper and Prescott 1989).

How can video-based learning materials amplify rather than minimize the role of teachers?

Distant learning is a form of schooling that is continuously emerging. Since video call and confer-

ences are already possible, the teacher can still facilitate and deliver the intended content.

Moreover, video-based materials require further explanation, analysis, synthesis and conclusion

from teachers. Thus, teachers need to go beyond the content to explain the significance of the

material.

References Bossewitch, J., Preston, M. D. (March 31, 2011). Teaching And Learning with Video Annotations. Learning Through Digital MediaEx-

periments in Technology and Pedagogy. Retrieved from http://learningthroughdigitalmedia.net/teaching-and-learning-with-video-

annotations

Brady, M. J. (1997). All You Ever Wanted to Know Before You Knew You Needed to Know. Designing for Learning. Retrieved from

http://www.designingforlearning.info/services/writing/interact.htm

Heinich, R., Molenda, M., & Russell, J.D. (1993). Instructional media and the new technologies of instruction. New York: Macmillan

Publishing Company.

Keddie, J. (November 3, 2010). Video For The English Classroom. Teaching English. British Council. Retrieved from http://

www.teachingenglish.org.uk/articles/video-english-classroom

Orlando, J. (December 15, 2010). Effective Used of Video in the Classroom. Faculty Focus. Retrieved from http://

www.facultyfocus.com/articles/teaching-with-technology-articles/effective-uses-of-video-in-the-classroom/

Roblyer, M. D. (2006). Integrating educational technology into teaching. New Jersey: Pearson Education.

Shelton, S. M. (2004). Communicating ideas with film, video and multimedia: A practical guide to information motion-media. Carbon-

dale: South Illinois University Press.

Film. (n.d.). In Wikipedia. Retrived July 27, 2012, from http://en.wikipedia.org/wiki/Film

Interactive Video. (n.d.). In Wikiepedia. Retrieved July 31, 2012 from http://en.wikipedia.org/wiki/Interactive_video

Television. (n.d.). In Wikipedia. Retrieved July 28, 2012, from http://en.wikipedia.org/wiki/Television#Genres

EDUC IN MOTION EDTECH 101: Motion Media

Romhela Apostol Lean Aquino Jamie Garcia Ariza Lopez

Christopher Omega Jowella Rey