Heather RingMarketing Professional Services

– Overview of Experience

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• identification, development, and dissemination of press releases

• planned involvement in ribbon cuttings and groundbreakings

• maximization of charitable events and volunteer activities

• development of strong relationships with key media staff and teaming partners

• partnerships with key trade publication staff to provide input – and firm visibility – in trade publication at no cost

Expertise –

Public Relations

• development of advertising budget for 5 regional offices

• coordination with office managers to develop and implement effective advertising campaigns

• maintenance of yellow pages and web-based advertising

• management of tradeshow budget, campaign, marketing campaign, and logistics

• oversight and key decision making in the inventory maintenance for business gifts

• coordination of site sign campaigns for high profile projects in each of 5 regional offices

Expertise –

Advertising

• coordination and development of complex technical proposal documents

• management of brochure and external communication development and inventory

• presentation development and coaching of technical staff

• lead researcher for technical content on external documents and proposals

Expertise –

Technical Writing

• direct supervision of 3 marketing staff members

• coordination of graphics staff and creative content for ads, brochures, tradeshows, and proposals

• coordination with all levels of technical staff and SMEs to develop technical content, marketing campaigns, and proposal win strategies

Expertise –

Supervisory Experience

• development of key document templates to create document symmetry

• design of “lunch-n-learn” seminars to foster image of industry leader and educator

• author corporate slogans to unify advertising campaigns

• branding committee member with ABC trade association for 3 years

Expertise –

Corporate Branding

Researched capital improvement programs, developed contacts, and prepared qualifications packages and proposals for the following clients:

Client Relationships –

k-12

Fairfax County Public Schools

Arlington County Public Schools

Montgomery County Public Schools

Catholic Archdiocese of Arlington

Fauquier County Public Schools

Anne Arundel County Schools System

Loudoun County Public Schools

Researched capital improvement programs, developed contacts, and prepared qualifications packages and proposals for the following clients:

Client Relationships –

College & University

University of Virginia

Virginia Tech

University of Maryland

College of William & Mary

Virginia State University

University of Mary Washington

Old Dominion University

Montgomery College

Northern Virginia Community College

John Tyler Community College

Tidewater Community College

Researched capital improvement programs, developed contacts, and prepared qualifications packages and proposals for the following clients:

Client Relationships –

Counties & Municipalities

City of Alexandria

Arlington County

City of Fairfax

Town of Herndon

City of Virginia Beach

Hanover County

Fairfax County

City of Rockville

Montgomery County

Loudoun County

Fauquier County

City of Frederick

Researched capital improvement programs, developed contacts, and prepared qualifications packages and proposals for the following clients:

Client Relationships –

Recreational Facilities

Virginia Tech, Athletic Fields

Fairfax County Park Authority, Synthetic Turf Fields

Fauquier County, Sports Complex

Philip A.Bolen Park, Master Plan

Moncure Park, Master Plan

Germantown Town Center Park

Goochland County, Recreational Facilities

Researched capital improvement programs, developed contacts, and prepared qualifications packages and proposals for the following clients:

Client Relationships –

Corporate & Commercial

Commonwealth Centre at Westfields

Vint Hill Economic Development Authority

Navy Federal Credit Union

ValuePlace Hotels

What they are saying. . .

...the one thing that really sets Heather apart from others in our firm is her personality and overall outlook. Heather’s positive perspective is translated to the work environment by her attitude toward her work; her capacity to work with a very diverse team of administrative staff, senior engineers with heavy workloads, and marketing and graphics staff; and the ability to focus on deadlines with a smile. She has the ability to develop consensus within the group and draw the best out of the people who will have input in her work product.

arthur woods iii, peowner, burgess & niple

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What they are saying. . .

...I’d like to congratulate [the team] on pulling a really fabulous ad together in a short time. I know that…Heather Ring helped a great deal with that excellent eye for layout and design that she has.

angela gutenson vice president,

associated builders and contractors

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What they are saying. . .

...we were awarded the open ended services contract. Thanks everyone for the help. A special thanks to Heather for taking the lead in pulling everything together.

dennis thomas, peowner, burgess & niple

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What they are saying. . .

…THANK YOU so much for coordinating everything. I was SO impressed with you and your prep of the team for the presentation – you were just great!

carol rickard-brideau, aia, leed ap

office manager, little diversified

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excellence∙

results

Heather Ring43101 Demerrit Street

South Riding, Virginia 20152hfring@gmail.com

703.474.4345

www.linkedin.com/in/hring