Higher Education ManagementTalha RehmanAmm1-A

So…

• Traditional “linear” methods of advertising was made redundant by the consumers, who;

• Use the Internet and social media to create their own “Moments of Truth”, but;

• Consumers of non transactional service clients do not have a single ZMOT; which means

• Your marketing campaigns should always be in BETA

• Social media enables advocacy through connections, but;

• Not everyone will “like” you, so you need to be creative in how you “use” your connections to engage

• Brands need to be authentic in the right channels

• Video content is both “reactive” & “proactive”

OVER 10KCAMPAIGNS CREATED

3,000,000AD VARIATIONS & MESSAGE

250 EDUCATIONCLIENTSO

VE

R

2.5BILLION +AD VIEWS

300 POTENTIALSTUDENTS

MIL

LIO

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25MILLIONCLICKSO

VE

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150IN OVER

COUNTRIES

120,000QUALIFIED LEADS CAPTUREDIN OUR BIG TOP SOFTWARE

15%MEAN AVERAGE INCREASEENROLMENTS, YEARON YEAR, ACROSS CLIENT BASE REACHED

Net Natives is an outcome focused digital student marketing agency

The Customer Decision Journey

Split Test Optimisation

Our Master of Education (MEd) program is designed specifically to fit the needs of early-career professionals in one of two tracks: student services or management. This is completed through a wide range of opportunities, including required internships and academic rigor within practice-based courses. 

The new Doctor of Education (EdD) program will help students prepare to become leaders in a variety of settings. The EdD provides both a theoretical and a practical orientation to the management of postsecondary educational organizations. It will be a three-year, cohort-based degree model featuring executive and hybrid course delivery to accommodate the needs of the working professional, as well as an interdisciplinary perspective. The program has a start date of summer 2014.

The Doctor of Philosophy (PhD) degree is designed for those seeking a scholarly career in research and university teaching. The program offers widespread opportunities for study, research, presentation, and publication with faculty members who are doing cutting-edge research in the field. Faculty members have expertise in both quantitative and qualitative methodologies and their research areas span from student access to outcomes, international and comparative, administration and management, and policy. In addition to core courses, the coursework offers students have the opportunity to take develop an area of specialization within the field of higher education. Students are also required to take courses outside of the school of education to develop competency in a discipline to inform their development as scholars of higher education.

Higher education cannot be developed to the exclusion of other policy initiatives. The development of infrastructure, better governance, public health improvements, trade reform, and financial market development – these and others will be needed as well. The benefits of higher education require a long gestation period. There may be shortcuts to establishing educational infrastructure, but shaping people to understand and convey higher education values and best practice will take decades, as opposed to a few years. For this reason the Task Force urges policy-makers and donors – public and private, national and international – to waste no time. They must work with educational leaders and other key stakeholders to reposition higher education in developing countries. Only then will it produce larger and better trained pools of graduates and research of higher quality. The chance is simply too great to miss. As H.G. Wells said in The Outline of History, “Human history becomes more and more a race between education and catastrophe.

Conclusion: