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How to create Mobile Audio Tours that rock with

How to Create Mobile Audio Tours that Rock!

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SayBooks is mobile app lets you link physical objects to digital contents via visual digital annotation and recognition. Record your contents and drop the contents on physical objects. Other users can access to the contents via visual recognition from SayBooks. On Museums and art galleries, both curators and visitors can generate digital contents (currently audio only) on paintings. In real-time, the contents can be shared other users. The same contents linked to the exhibitions are also accessible from the printed art books sold in the museum shops. Museums can take advantage of SayBooks to boost revenue by packaging digital contents with printed materials. For more info, visit our Facebook page http://www.facebook.com/saybooksinc Follow us on Twitter (@saybooksinc)

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Page 1: How to Create Mobile Audio Tours that Rock!

How to createMobile Audio Tours

that rockwith

Page 2: How to Create Mobile Audio Tours that Rock!

More than half of US museums offer

mobile platforms

photo by MoMAMobile in museums study - 2012

to increase engagementto widen audiences

Page 3: How to Create Mobile Audio Tours that Rock!

Small Budgets

photo by MoMA

However, the key challenges are

Mobile in museums study - 2012

Limited ResourcesLack of Strategy

Page 4: How to Create Mobile Audio Tours that Rock!

Instead, use

free No fees, No devices & No preparation!

EASY Content creation/update, and Crowdsourcing

Tie-in Products in museum shops to boost revenue

as mobile platform

Page 5: How to Create Mobile Audio Tours that Rock!

Here’s How to

create contentsRecord your content Aim & Tap to Drop the content on Paintings

Page 6: How to Create Mobile Audio Tours that Rock!

1. Click “Find” to visual search2. Upon recognition, it shows list of contents3. Select a content to play

photo by Christian Kerrigan

Here’s How to

find contents

Page 7: How to Create Mobile Audio Tours that Rock!

Tie-in products sold in

museum shops

1. Click “Find” to visual search on products2. Upon recognition, it shows list of contents3. Select a content to play

Page 8: How to Create Mobile Audio Tours that Rock!

Physical exhibitions are linked to

Multimedia contentsOriginal artist’s audio commentaries

Recordings of a docent’s guided tours

Visitor’s questions to the artist

Curators’ audio commentaries

Foreign language translations

Youtube Links (available from Feb. 2014)

Visitors’ review comments

Web Links to similar Arts(available from Feb. 2014)

Page 9: How to Create Mobile Audio Tours that Rock!

photo by Shutterstock

engage with visitorsLet them find contents from exhibitions

Let them crowdsource contents

Boost RevenuesTie-in products with digital contents

Embed contents for more visitors and repeaters

Page 10: How to Create Mobile Audio Tours that Rock!

Questions? Contact us

[email protected]

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