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"Bringing forth results, not only reports”
Establishing a Business in Brazil
Establishing a Business in Brazil
• Challenges
• Foreign Direct Investment
• The Brazilian Cities
• Options to start in Brazil
• Establishing a business in Brazil
• Why BrazilAgenda
Odense- November 2014
Odense- November 2014
Bringing Forth Results, Not Only Reports
Establishing a Business in Brazil
Source:Revista Exame
201 million Inhabitants (IBGE)
105 million internet connections ( Ebit)
40 million active internet consumers ( Uol- Ebit)
Growing Middle Class.”Class C” comprises 108 million people ( IPEA)
7th economy of the World, GDP of appx 2,246 Trillion USD
Why Brazil ?
”Unlike China, it is a Democracy. Unlike India, it has no insurgents, no ethinic and religious conflicts nor hostile neighbours.Unlike Russia, it exports more than oil and arms and treats foreign investors with respect.” (Economist, November 9)
Source:The Economist, 12 Nov-2009
FACT
Why Brazil ?
https://www.youtube.com/watch?v=cobPUpHGS7M ( Director Citrix LATAM )
https://www.youtube.com/watch?v=tvTUpB4s9F4 ( Director Exact Invest Danish Private Equity Fund in Brazil)
Check what some of the industry experts are saying…
”If you look to how Brazil follows the other economies, this is the moment to get started in Brazil, preparing for what is going to happen In the next 3 to 5 years. Brazil will for sure follow the increasing growth of China or USA.” David O’Keefe-Director Citrix LATAM
”…There is high degree of entrepreneurship in Brazil,and that has increased tremendously over the last few years.Young Brazilians understand the opportunities that Brazil offers…”Rolf Andersen- CEO Exact Invest Brazil
Challenges
Challenges
Source: The Brazilian Central Bank & Deloitte Brazil
48,5 USD
2011
2012
2013
2010
66,7 USD
65,3 USD
64 USD5th Country with the Highest inbound of FDI
Source: The Brazilian Central Bank & Deloitte Brazil
BRAZIL
Foreign Direct Investment
Source: The Brazilian Central Bank & Deloitte Brazil
Foreign Direct Investment
Source: The Brazilian Central Bank & Deloitte Brazil
”The next 20 years will be prosperous as half of the Brazilian population will be below 35 years of age.””Brazil is the only country in LATAM with huge cities such as Pernambuco, Fortaleza, Salvador…In the long run, given the new geographic distribution companies will have their investment paid off. ”Carlos Ferreirinha-President President MFC Consultancy
142 cities with more than 200.000Inhabitants
Brazil is much more than São Paulo or Rio de Janeiro
Convenience is the ”buzzword” of the moment
Brazilian Consumers tend to travel to the USA to buy goods
Brazilian Cities
Source: Mckinsey-Growing Cities LATAM
Incorporate a Company Acquire a Company
Market Acess
Culture Shock! Takes Time and Money
Good Customer Base
Dead bodies in the closet
Implement your own culture
How to start in Brazil?
Find a Local Parntner
Establishing a Business in Brazil
Source:Real Servicos ContábeiAdapted: Biassa
Establishing a Business in Brazil
• It is challenging, but not impossible
• You will need a local representative
• You should outsource part of your accounting
• It takes time and resources.
• Minimum time expected is 5-6 months
Establishing a Business in Brazil
THANK YOU!
"Bringing forth results, not only reports”
WWW.BIASSA.COM | CARLOS MONTEIRO | [email protected]
