Embed Size (px)
Citation preview
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Measuring ROI
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# of Fans: Currency for Success!
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Start with your objectives!
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Post
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How will you compare 4 pages?
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Competitive Analysis (Facebook)
Parameter Reliance Bajaj LIC Max NewYork igenius No of Fans 22392 22993 132817 37067 90485 Likes Index (Average Likes/Post for last 10 Posts)/No of Fans * 1000
0.76 1.38 2.06 1.80 0.62
Comments Index (Average Comments/Post for last 10 Posts)/No of Fans * 1000
0.125 0.187 0.168 0.178 0.114
No of Posts (last week) 3 14 9 5 10
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Google Analytics
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friends.skyttle.com
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Few Benchmarks
■ Monthly Active Users: 75%+ ■ Post Views: 75%+ ■ Post Feedback: 0.5% ■ CTR (FB Ads): 0.1% ■ Fan Growth Milestones: 10,000 | 50,000 | 100,000
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Thank You!
