Upload
steve-davis
View
11
Download
1
Embed Size (px)
DESCRIPTION
This is the presentation we give to various groups associated with BYU-Idaho, teaching them how to network effectively using LinkedIn and BYUI Connect.
Citation preview
© 2010 Brigham Young University–Idaho 1
• Discover your Passion• Tell your Story• Network Effectively
© 2010 Brigham Young University–Idaho 2
The only way to do great work is to
love what you do. If you haven’t found it yet, keep
looking. Don't settle. As with all matters of the heart,
you'll know when you find it.
Steve Jobs
love what you dolove what you do
Don't settleDon't settle
you'll know when you find it. you'll know when you find it.
Discover Your Passion
© 2010 Brigham Young University–Idaho 3
Happy at Work? Forbes Says:
•13% have a passion of their jobs
•63% are mostly unhappy
•24% hate their jobs
87% = 87% =
Discover your PassionDiscover your Passion
© 2010 Brigham Young University–Idaho 4
Ask Yourself -
•What would I do if money was no object?•What really makes me happy?•What things am I good at?•What do I enjoy doing?•What do my hobbies say about my interests?•Are there jobs out there that match my interests and abilities?
Discover your PassionDiscover your Passion
Tale of 2 Dentists!
© 2010 Brigham Young University–Idaho
You are a Million Dollar Brand –
A Business of 1
•What do you want to be known for?•How are you going to market yourself?•How can you use social media like LinkedIn as a strategy and not just a tool?
5
My Brand My Message Content DeliveryIncrease Awareness
Build Respect
Tell Your Story
© 2010 Brigham Young University–Idaho
Using LinkedIn to Market Yourself
6
Compelling Headlinew/ Call to ActionCompelling Headlinew/ Call to Action
Professional PictureProfessional Picture
Tell Your Story
© 2010 Brigham Young University–Idaho
Your profile picture says . . . . , and may be a first impression!
7
Tell Your Story
© 2010 Brigham Young University–Idaho
Maximizing your profile for best results.
8
Concise and Clear SummaryConcise and Clear Summary
Tell Your Story
© 2010 Brigham Young University–Idaho
Maximizing your profile for best results.
9
Comprehensive Review of ExperiencesComprehensive Review of Experiences
Embedded links to files, projects, portfolios, etc.Embedded links to files, projects, portfolios, etc.
Enhance profile and connection points by creating a LinkedIn group
Enhance profile and connection points by creating a LinkedIn group
Tell Your Story
© 2010 Brigham Young University–Idaho
Maximizing your profile for best results.
10
Showcase Skills and EndorsementsShowcase Skills and Endorsements
Don’t forget:1.Education2.Volunteer & Causes3.Projects4.Publications5.Personal Information6.Etc.
Tell Your Story
© 2010 Brigham Young University–Idaho
Where do you show up on a LinkedIn search?
11
Factors for Search Results•Results are the samefor everyone•Order depends on:
• Profile Completeness• No. of Connections• Your Activity• Keywords
Key words (count most in)1. Headline2. Experience3. Education 4. Projects5. Summary
Tell Your Story
© 2010 Brigham Young University–Idaho
12
What Stands Out (your brand/message) in Your Profile
Create a Word Cloud at www.wordle.net.
Tell Your Story
© 2010 Brigham Young University–Idaho 13
Network EffectivelyNetwork Effectively
Networking is about finding:
•the right people
•so you can ask the right questions
•ensuring you are on the right career path
•to build mutually beneficial relationships
•that will open doors of opportunity
© 2010 Brigham Young University–Idaho 14
Why Networking is Essential in your Job Search:
1. Fine Tune your LI Profile and Resume1. Fine Tune your LI Profile and Resume
2. Network Effectively• Increases your chances of being interviewed by 5-10X• Bypasses the gatekeepers (HR)• Increases no. of people who can endorse/refer you
2. Network Effectively• Increases your chances of being interviewed by 5-10X• Bypasses the gatekeepers (HR)• Increases no. of people who can endorse/refer you
3. Looking for a job, submitting applications3. Looking for a job, submitting applications
70% of open jobs are never posted!
Why?
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
FINDing Alumni Connections on BYUI Connect
15
“Find Alumni” Directory“Find Alumni” Directory
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
Find Alumni Professionals and Mentors on BYUI Connect
Basic Alumni and
Professional Search
(www.byuiconnect.org)
16
Quickly Find Alumni MentorsQuickly Find Alumni Mentors
Search OptionsSearch Options {
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
Find Alumni Professionals and Mentors on BYUI Connect
17
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 18
How LinkedIn Works
3’s & Groups
1’s
2’s
Potential KeyConnection
1’s = direct connections with full contact information
2’s = connected to your 1’s and are easy to add to your network
3’s = connected to your 2’s, you can see only first name and are more difficult to add
Group members = share a common group and you can message them
3’s & Groups
1’s
2’s
My Network
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
3’s & Groups
1’s
2’s
My Network
19
Why expand the size of your LinkedIn network?
So you can FIND and be FOUNDSo you can FIND and be FOUND
3’s & Groups
1’s
2’s
Potential KeyConnection
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
When you connect with me . . .
•My 9,000 1’s become your 2’s•My 1.4 million 2’s become your 3’s•Your network grows by over 1,400,000
When you connect with me . . .
•My 9,000 1’s become your 2’s•My 1.4 million 2’s become your 3’s•Your network grows by over 1,400,000
How to Grow Your Network
Connect with LinkedIn Super Connectors (those with 500+ Connections)
We have over 200 Alumni Super Connectors that you can connect with at:www.byuiconnect.org
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
1st Connections [allows you to expand your network]
1’s 1’s Primary Contacts[mentors, door openers]
My Network
21
Working with 1’s and 2’s
2
1
1111
1
11
1
2’s and 3’s ofNetwork First
Connection
3
1 1
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
• Brigham Young University - Idaho(13,000)
• BYU-Idaho groups for each department
• BYU Alumni(35,000)
• BYU Management Society(8,100)
• LDS Professionals(26,000)
• Professional groups by interest(eg. Social Media Marketing group, 610,000)
Our Recommended Groups
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 23
What my Network Looks Like
9,0009,000
15,500,00015,500,000
1,400,0001,400,000
95,00095,000
17,000,00017,000,000
1’s (already connected)
2’s (easy to connect with)
Group Members (easy to connect with)
3’s (how to connect?)•In-Mail =$10 per message•Get Introduced•Join a shared group•Alumni Portal!•Use LIPPL
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 24
Grow Your Network Using LinkedIn’s Advanced Search
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 25
Using LinkedIn’s Advanced Search
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 26
Using LinkedIn’s Advanced Search
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 27
Personalize Invite to Connect
X X X X X X X X X X X X X X X X
Do Connect with:•Classmates and alumni•Common career interests•Members of the church•Employees of companies youare interested in•Shared hobbies/interests
Use a personal message and save for future copy and paste. Always use their name.
Use a personal message and save for future copy and paste. Always use their name.
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 28
Using the LinkedIn Alumni Portal – Your Key to 3rd Connections!
OR, visit
www.linkedIn.com/alumni
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
29
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 30
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 31
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 32
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 33
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 34
Use LIPPL to see full names and full profiles so you can connect with 3’s (only works in Chrome)
www.lipplink.com
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 35
From being FOUND to KNOWN (and relationships)
• Actively participate in LinkedIn Groups
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 36
From Connection to Relationship
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 37
From Connection to Relationship
Two message options to say “thank you” and request a dialogueTwo message options to say “thank you” and request a dialogue
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 38
From Connection to Relationship
Again, use a personal message and save for future copy and paste. Always use their name.
Again, use a personal message and save for future copy and paste. Always use their name.
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 39
From being FOUND to KNOWN (and relationships)
Ask great questions (our top 10 + 1)
1. How did you get involved in . . .?2. What advice would you give me if I wanted to be successful in your line of work?3. What do you love/enjoy most about what you do?4. What school(s) did you attend, and what made you decide to go there?5. What did you study in school?6. What fun things do you like to do outside of work?7. What is it in your life that inspires you?8. What kind of books do you like to read and which ones have had the greatest impact on you?9. Where do you see yourself five years from today?10. How do you think we can mutually work together?
11. Who else do you know that I should be talking to?
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 40
From Connection to Relationship
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho 41
Remember to:
1.Say thank you in multiple ways (verbal, e-mail, handwritten note, etc.)
2.Be considerate of their time (accommodate your schedule to theirs)
3.Be Professional
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
University.LinkedIn.com ~ Tip Sheets / Check Lists
42
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
The Academic Discovery Center offers resources for campus and on-line students
43
Learn more at: www.byui.edu/academic-discovery-center
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
Does this really work?
44
Network EffectivelyNetwork Effectively
© 2010 Brigham Young University–Idaho
Does this really work?
45
www.byuiconnect.org [email protected] 1-800-537-2586
Network EffectivelyNetwork Effectively