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How to Nurture and Grow Your Community - Shane Dallas and Natalie Discala
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HOW TO NURTURE AND GROW YOUR COMMUNITYSHANE DALLAS AND NATALIE DISCALA
1 CONTENT
Quality content is the foundation of any website or blog. If you want readers to keep coming back, provide them with quality information they can’t find anywhere else.
2 BUILD TRUST
There are so many places to find information on the Internet. Make your site a destination where people know they can find reliable, authoritative information, delivered in a friendly voice. Don’t be afraid to tell the truth about an experience or destination. Honest reporting will earn reader trust.
3 GO WHERE YOURREADERS ARE
Harness the power of social networks. Make sure that your brand has a presence on the social networks that make sense for you. -Facebook -Twitter-Instagram -Pinterest-Vine -Google+-LinkedIn -Tumblr
4 COMMIT TOSOCIAL NETWORKS
Social networks are feeds that run 24 hours a day, 7 days a week. If you establish a following on Facebook or Twitter, it’s incumbent upon you to be present on those networks, update regularly and participate in the conversations that are happening there.
5 REACT & RESPOND
It can be tempting to use social networks to constantly push out your content but you’ll never build a community that way. It’s all about relationships. Be sure to respond to comments and questions on your social networks and your blog. Think: Dialogue, not monologue.
6 SOLICIT FEEDBACK
Ask your readers for their opinions. Find out what they like, what they don’t like and what they’re looking for more of. Social networks provide a direct line of communication to your readers. Find out what they want, then act accordingly!
7 BE AUTHENTIC
Speak, tweet and post in your own voice. Don’t auto-tweet out replies, rather craft thoughtful responses. Avoid scheduling tweets and Facebook posts in advance. Your presence on social media should mean that you’re actually present.
8 READ YOUR ANALYTICS
Stats from Google Analytics and Facebook Insights can help you determine what content your readership finds most engaging. Use this information to better serve your community.
9 BE INSPIRING
Be a positive voice that readers turn to to be inspired, motivated and encouraged. Connect with your readers on an emotional level.
10 BE RELEVANT AND ENTERTAINING
Don’t just tweet and post your own content. Share information that’s relevant (even if from competitor sources), newsworthy and just plain entertaining. Not everything you say has to be ‘on brand message’.
THANK YOU!
Twitter: @nataliediscala | @styleathome
Pinterest: NatalieDiScala | Style at Home
Facebook: OhTravelissima | Style at Home
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Bloggers (Flowers)
• Encouragement
• Interaction
• Diversity
• Social
Bloggers (Flowers)
• Encouragement
• Diversity
• Interaction
• Social
Trolls and Spammers (Weeds)
• Constant Monitoring
• Terms of Service
• Model Behaviour
• Integrity
Community Managers (Gardeners)
• Respect
• Information
• Specialise
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