How to solve a case study!!

What is a case?

Description of an Enterprise– History– Environment– Internal Operations

Cases do not have full information, but enough information– Reasonable assumptions

Is all the case information Imp!

No As a manager you will be bombarded with

information Manager’s job

– Separate Wheat from chaff– Deal with uncertainty

How to begin solving the case

Read the Case Prepare a List of the major opportunities

before the company, and the problems faced by the company

Multiple solutions might be possible, so analyze them and choose the best one

Tell how will you implement the solution

Tools to help you…

Note the Important Points– Environment

Competitors Economic Conditions

– Internal Problems– SWOT

Strength Weakness Opportunity Threat

For this case study…

SWOT Analysis

Strength – Sources of strength for the company– Cost, Skill, patents, Consumer Loyalty, etc.

Weakness– Areas of Vulnerability for the Company

Opportunity Threats

Segmentation

Dividing the market into distinct meaningful groups of buyers who can be served differently.

Bases for segmentation– Geographic– Demographic etc.

Targeting

Thanks …

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From PSBM.