Yves Van LandeghemSaatchi & Saatchi Brussels

Tom TheysPublicis Brussels

What’s a planner?

Why a planner?

Cre

ati

ve

s

BUILDING A PRESENTATION

contentbuilding a presentation

First make

your point.your point.

DON’T start here

DO

start start

here

Do the

Post-It wallPost-It wall

Create structure before you start

up you computer

Find the WHOFind the WHO

Buy, try, eat,

drink, play,

share the share the

product

Stick to the brief.

But put itBut put it

where you think.

Talk to people.Talk to people.

Avoid clichésAvoid clichés

The ideal compromiseThe ideal compromise

We are partnersWe are partners

Passionate about xxxPassionate about xxx

Simply the best tasteSimply the best taste

formbuilding a presentation

form p

rese

nta

tio

n

form

bu

ild

ing

a p

rese

nta

tio

n

software

Does it really matter?

… …

Indispensable

presentationpresentation

program

Every

program

has one, has one,

use it.

form p

rese

nta

tio

n

form

bu

ild

ing

a p

rese

nta

tio

n

‘Be interesting or be ‘Be interesting or be

invisible’- Andy Semovitz

Talk sharp.Talk sharp.

Or…Or…

Spice it upSpice it up

Use figures

but use but use

them

wisely

Use pictures.Use pictures.

War comes at great loss

• 107,152 civilian deaths as a result of the Iraqi conflict

• 4.404 American military forces have died on the battlefield

• Many of which leaving their families behind without a father

or a motheror a mother

• It is impossible to tell how many people are affected directly

by the war.

• Post-war trauma can lead to severals of thousands indirect

casualties in the years to come.

Or…Or…

VSVS

It does depend on the picture though…

A picture says more

than 1000 words.

Video has 25/sec.

campaign briefing

This campaign should do for digital TV what this did for VCR

NESCAFÉ. La alegría está a tu alcance

YOUR

POINT<

POINT<

Make it your own

personal story.personal story.

presencebuilding a presentation

If you hate

presenting,

1

presenting,

just don’t.

Choose your

fab words.

2

fab words.

A 100 ways

to present.

3

to present.

Fill the room.

4

Fill the room.

Guide them

through your story

BMWSingapore

Pitch Theatre:

When It Makes SenseWhen It Makes Sense

The green carpet for

COMPO fertilizerCOMPO fertilizer

Leave-

behinds

5

behinds

Stuff worth reading

Happy?Happy?

PART III

The Task

WTF?

Make a point.

Present it on December 7

Max 20 minutes

Work in team

ECO

Products

Cars

Detergents

Food

Services

RestaurantsECO Restaurants

Clubbing

Initiatives

Regulations

Government initiatives

…

Pick one, then come up with a story for the

chosen brand/service/issue:

Objective:

When would you be happy with the results?

Problem/Issue:

Why aren’t we achieving these today?Why aren’t we achieving these today?

Insight:

What’s the target group?

What do we know about them that helps us to

defy the issue?

Creative challenge:

What do ideas need to make happen?

The end result:

An attractive place for creatives to start from

Questions to

ask

yourselvesyourselves

Is the story

simple

enough?

Are we

making

clear clear

choices?

What’s

the

‘change’ ‘change’

we try to

achieve?

Good luck!Good luck!